Coffee Bookstore Business Plan

About the Coffee Book House Business Plan Sample

In a society that is constantly developing at an accelerating pace, people have more and more opportunities to use business plans. The business plan is a document that entrepreneurs use before the start-up company is established For a new product or service with market potential, lobby potential investors, venture capital companies, partners, etc. to obtain a feasibility business report for cooperation support or venture capital. There are many things to note when drafting a business plan. Are you sure you know how to write it? The following is a sample coffee bookstore business plan that I compiled for you. You are welcome to share it.

1. Summary

Coffee houses are also indispensable places for entertainment. In an elegant atmosphere, you can drink fragrant coffee and experience Live a romantic college life and exchange feelings with classmates. College students often say that a cup of coffee can make you the best friend of an enemy, or you can find a girlfriend you have admired for a long time. If you put a variety of books in the coffee house and organize it into a coffee book bar, I believe the effect will be better. In order to provide everyone with such a place. Therefore, the coffee book bar was born.

There are two main types of customers targeted by the coffee book bar: one is school students, and the other is white-collar workers. There are two main reasons why students at school visit book bars. One is cultural needs, and the other is the environment of book bars. Although the school campus is good, its hardware facilities are limited and cannot meet the needs of most students. For example: In winter, how can you bear being outside in the ice and snow? The indoor space is limited. is limited. White-collar workers have high incomes, but the competition and pressure they face are correspondingly greater. They urgently need a comfortable leisure environment to relieve work pressure. A survey shows that 21% of college students like to visit book bars, and 46% of office workers aged between 20 and 30 like to go to book bars for leisure.

2. The products and services of the book bar

We are a leisure place, the main purpose is to relax and have fun, so in addition to books, our coffee book bar also has food requirements: Quite simple, like some Western-style desserts, milk tea, low-alcohol drinks, etc.

Our service tenet is: the customer is a friend, he comes for leisure and not for consumption. Smiling service.

3. Competitive Analysis of Coffee Book Bar

From the perspective of competitors, our coffee book bar is “periled by dangers.” According to what I know now, there is currently no professional coffee and book bar in Zhaotong City, so this is a huge potential market for me. But there are many similar operations. I made a general analysis and here are a few:

1. There are many kinds of books in Xinzhi Book City, which is one of its advantages (this is what I It's incomparable, this is their main business), they have a book bar inside, where customers can read their favorite books for a fee of two yuan per person. But its environment is very poor, with mixed people and noisy environment. If you need other consumption, you need to pay on time. After all, the cost is quite high. Our book bar not only has an elegant environment, but also provides customers with some fresh food so they can enjoy the food and gain knowledge while reading. In terms of books, we will not be worse than their professional counterparts. In terms of books, we have three characteristics: "new, special, and strange." Some of the books will be rare in the market. We strive to make customers fall in love with our books and Casual environment.

2. Library Libraries are also our competitors to a certain extent. The advantage of the library is the wide variety of books. However, the library focuses on knowledge while the book bar focuses on leisure. The library's opening hours have certain restrictions, while the book bar's service hours can be flexibly changed according to the requirements of customers. The library's services are simple but ours are humane.

3. Book bars. In fact, the books in these book bars are very simple, either martial arts or romance. The knowledge content of the books is low.

Our books are all theoretical knowledge related to life and our own cultivation, conduct, etc., and we will also purchase them according to the needs of customers, and we can also help them purchase some books they want.

4. Coffee Bars There are several good coffee bars in Zhaotong City, such as gay coffee. The environment is good, but their consumption is very high. There are no books in there, just magazines. In our coffee and book bar, in addition to enjoying fragrant coffee and reading your favorite books, you can also surf the Internet for free. Consumption is reasonable. Absolute leisure life.

Of course, in addition to the above, there are still some potential competitors, but we have not met them yet in Zhaotong. I believe that we can rely on high-quality and thoughtful service and an elegant leisure environment to maintain the number of customers, thereby ensuring the development and growth of the coffee and book bar.

IV. Business strategy

Market positioning: Provide free books, and provide tea, coffee and other beverages that ordinary working-class people can afford

Social value: It provides a quiet and comfortable environment for friends who like reading, and also provides a good place for leisure people.

Store location: I chose the address of the book bar on Zhuti Pedestrian Street, not only because of the large flow of people and convenient transportation, but also because there are many schools and offices nearby, such as: Zhaotong Teachers College, Health schools, TV stations, environmental sanitation bureaus, etc. These can fully guarantee the customer base.

In-store equipment: Hardware equipment, including two telephones (one is dedicated to the store and the other is provided for customers to use), three computers (placed in the store to facilitate customers’ information inquiry, leisure and entertainment, and office use), A cash register (for checkout), bookshelves, tables, chairs, coffee tables, sofas, handicrafts, etc. (for creating a comfortable leisure environment), a batch of credit card or coin-operated music players equipped with headphones, books and music CDs, please contact the bookseller formulated. Equipment for making food, etc.

Layout and decoration design: The general layout of the coffee book bar is as shown in the figure (Appendix 1)

Short-term goal: Make timely corrections to the deficiencies found in the future operation process, and improve our operation The way is more perfect. Let students from surrounding schools know that there is a store like mine, a leisure place that can provide high-quality services.

Long-term goals: After the short-term goals are achieved, we must further improve the overall image of our store and strive to combine various external conditions in a shorter time to make our store bigger and bigger. Make its condition service better.

Strategic advantages: Coffee and book bars are an emerging industry, and there are still problems of one kind or another in many aspects. But we must have the confidence to do it well. There is currently no such store in Zhaotong, so this is one of my major advantages. I have what others don’t have, and I have what others don’t have.

5. Marketing Management

Business hours: 2:00 pm to 12:00 pm

Signature food: According to local people’s preferences and tastes, we make several Special drinks and food. For example: cappuccino ice cream milk tea/fresh juice, etc.

Product positioning: fresh food, healthy.

Pricing strategy: student consumption model. Because my customers are mainly students and white-collar workers, students are still the main source of customers, so the price will be more favorable. Consumption is charged per person, 15 yuan per cup of coffee.

Business strategy:

1. A VIP card will be issued to every guest who spends RMB 10 for the first time. The VIP card enjoys a 20% off discount for a minimum purchase of RMB 10.

2. Free refills of coffee in the store.

3. Guests who come to the store on their birthday will be given a mysterious gift.

4. Enjoy 50% off on holiday parties.

Value-added items:

1. Personally experience romantic coffee making and taste and drink it yourself.

2. Based on hot topics of social concern, relevant scholars and experts are regularly invited to hold salons in the store.

3. Those who spend more than 20 yuan will be provided with free Internet access.

4. Order magazines and books for customers.

Advertising strategy: Radio and newspaper publicity are essential when the store first opens, but the future development and publicity of the store must rely on its own strength. You can also organize some activities in the name of the store to enhance its popularity. Activities within the school are a major part.

6. Investment budget

Investment budget: initial investment of 150,000. The computer is 12,000 yuan, the cash register is 2,800 yuan, the decoration fee is 25,000 yuan, the food equipment cost is 15,000 yuan, the items in the store cost about 20,000 yuan, the cost of books and music stands is about 60,000 yuan, and other sporadic expenses.

7. Risk avoidance and strategies

There are risks in doing anything, especially in such an emerging industry. The risk is even greater. At the beginning, the store did not plan to make a profit, and it would not make much noise for at least half a year. The goal during this half-year period was to achieve break-even, and start to make real profits after a year. If it really doesn't work, develop some new products based on the existing supplies in the store.

8. Long-term planning

Make my coffee and book bar a well-known leisure place in Zhaotong City, and establish the style of my own store. ;