How to make insurance publicity activities

Question 1: How to do insurance publicity work? This question should be compared from two aspects. 1. If you are engaged in publicity work first, you must have a certain understanding of publicity before, and you must also have a certain understanding of insurance types. Only in this way can we meet the conditions of publicity. Then, during the period, you will continue to learn the relevant knowledge of survey and claim settlement, and gradually improve your business knowledge and expand your knowledge to help your career. 2. If you engage in survey and claim settlement first, this is undoubtedly a hard entry, but it is also a good start. Because in the process of survey, you can learn about insurance in practice, and in many cases, what we know in practice will be more firmly remembered than what we learned in writing. Then, as long as you learn these things, try to do propaganda work slowly. Although it is hard at first, you will find that you will get better slowly. In fact, I personally think that it is better for me to engage in survey and claim settlement first and then transform into propaganda work. But specific, you have to look at some of your personal personality and habits. After all, everyone's habits and personalities are different.

Please adopt

Question 2: How to publicize insurance? Insurance needs no special publicity, risks are everywhere, and everyone has risks, as long as you recommend appropriate insurance for everyone's different risks.

question 3: how should insurance develop customers, or how to publicize to an unknown stranger? hello, I'm glad to help you. The problem you mentioned will be encountered by every salesman. The first two are right. Only by establishing a good relationship with strangers can you establish your own work circle, which requires you to learn how to get along with strangers. Here are some suggestions for you: a smile. She can help you get closer to strangers. A kind smile can make strangers have a good first impression on you. His heart will open to you easily. Good conversation can make the other party quickly increase their goodwill towards you, which requires their usual study accumulation and spiritual precipitation. Three get along. It is more necessary to pay a return visit to customers at ordinary times to deepen feelings, and to greet and visit in leisure time such as holidays. Remember, a well-connected customer will bring you many potential customers. Don't regard the customer as the object of work, he is your good friend and good friend, and you will gain a lot from them, and there are many other details, such as clothes. It is better to observe your peers carefully and see how they do it. Sales promotion is a process of continuous learning and forging ahead. I wish you some gains in your future work, and take it to the next level (mobile phone Baidu "Baidu cash loan" can meet your consumption needs at any time! )

question 4: I'm in insurance, and I've printed a lot of leaflets. How to send friends? Never print insurance leaflets yourself! Need is like a company applying for a compliance leaflet. Because insurance compliance sales are strict, insurance practitioners privately print leaflets! If you are caught by the insurance association or the Insurance Regulatory Bureau, it will be miserable! The lighter is a high fine! I'm a newcomer to insurance. The most effective and best way to go to the community for publicity is to find the aunts who dance in the square dance at night. They are all owners of each community, which is better than knocking on doors. Besides, they are rich and have high pensions.

Be a good person before doing insurance. At present, the reasons for customers to buy insurance are:

1. Self-demand; 2. Professional sales promotion by agents; 3. Human feelings and face.

according to the difficulty of promotion, the third is the best promotion, then the customer's self-demand and finally the agent's professional promotion.

acquaintances are naturally easy to talk to. What if they are strangers? After all, there are very few customers with insurance needs and high insurance awareness. Therefore, being a person is the first. Customers must accept you first, then trust you, and then they will become your customers. This is a process, ranging from 3-5 visits to 1-8 visits. Some people have been insured for ten years, and there are still ten years left. Don't talk about insurance blindly when selling insurance, it will annoy customers. First of all, we should start with service and face all difficulties with a positive attitude. Selling insurance is a skill, not a stalking.

question 6: what should we pay attention to when making promotional films for insurance companies? 15% of customers will think that the content of the promotional film can be richer and the content of the appeal can be more, but now is the era of attention economy, and lengthy information often forms visual fatigue, which is counterproductive; On the contrary, some customers will think that the time is short, but it is too short to convey the information clearly to customers. BFAD Beiying arranges the time reasonably according to the purpose and audience of the promotional film and grasps the main demands.

question 7: how to improve the long-term mechanism of national insurance publicity. 2. job requirements

(1) attach great importance to it and fully understand the significance of the activity. The National Insurance Public Publicity Day is a key work to lay a foundation and build an image for the development of the whole industry. It is an effective form to comprehensively publicize the important role of the insurance industry in economic and social development, and it is also an urgent need to improve the insurance awareness of the whole society to establish a long-term mechanism for national insurance publicity and continue to carry out its work in a solid manner.

(2) Clear responsibilities and earnestly strengthen organizational leadership. All companies and associations should strengthen the organization and implementation, specify the person in charge, set up special classes for activities, carefully plan and rationally formulate implementation plans, and provide unified guidance and support for their own units and branches in their respective jurisdictions. Strive to achieve up-and-down linkage, and create a unified momentum of insurance public propaganda throughout the province.

(3) strengthen interaction and highlight the annual publicity theme. Public publicity day activities should combine the characteristics of information technology and new media development, guide public participation and interaction in publicity, strive to form a * * * sound with the public, and effectively achieve the communication effect of improving the image of the insurance industry. Specifically, the following work should be done well:

1. Companies should actively participate in publicity activities by using the cooperation platform built by the insurance industry and news media in our province; All associations should organize, plan and coordinate local TV stations, newspapers and online media to make positive reports and publicity on the public publicity day, set off a public opinion upsurge of insurance publicity in the whole society, and create a strong atmosphere of "Better Life through Insurance".

2. Companies should make good use of the Weibo, WeChat account and SMS platform for insurance publicity opened by higher authorities, rely on emerging media forces to grasp the initiative of online public opinion propaganda, and penetrate the concept of "insurance makes life better" into the hearts of consumers in our province.

3. All companies and associations should set up a column of "National Insurance Public Publicity Day" on the unit portal website to popularize insurance knowledge and concepts.

4. All company outlets should actively participate in publicity activities, and banners or electronic screens with the contents of "Insurance makes life better", "Listen to your heart and interact with you", "Keep promise, take risks, pay attention to services and conform to standards" should be hung at outlets, posters should be posted, video materials should be played, publicity leaflets should be placed and distributed on their own initiative.

question 8: how can the insurance exhibition industry do the most sticky customers to help promote it many times? Making personalized customized small gifts will not be very expensive but definitely distinctive. For example, I made a customized desk calendar with customers' photos. I just went to Aiding to customize it and found it on Taobao, and the effect is very good!

question 9: it feels so difficult to publicize insurance. how should we publicize it better? First, the competition in the insurance industry is very fierce. The competition in the insurance industry is becoming more and more fierce, mainly in the following aspects: 1. A large number of large companies with extraordinary strength have entered this industry one after another, which has intensified market competition; 2. With the improvement of living standards, people's needs are becoming more and more diversified, which not only provides more opportunities for the industry, but also means a serious diversion of the original market share; 3. The globalization trend of the market has greatly lowered the threshold and barriers of various industries. If you want to maintain the leading edge of the industry, you can't win without a surprise attack. Second, the marketing status of the insurance industry The marketing methods of most enterprises are still at a very low stage. The marketing methods they usually use are either spending huge sums of money to show their faces on TV, but they can't tell why; Or do full-page newspaper and periodical advertisements, which have no other effect except giving people the feeling of throwing money; Either install a TV forcibly somewhere and repeat the advertisements that you want to vomit at the sight; Or when you are surfing the internet, it is very persistent to play the window, which annoys people. It's hard to imagine what effect these advertisements can have. Third, the marketing means version 2. If the enterprise is still using those old marketing means, let's see what an advertising company called * * * Media can do for you. Beijing * * * Sheng Media Advertising Co., Ltd. is the first in the world to put forward the concept of commodity carrier marketing, which advocates the advertising form of promoting another commodity through the commodity packaging itself as a carrier. Put simply, what can they do? They can post your latest product information and service information on the packaging of various mainstream fast-moving consumer goods. Have you ever thought that one day you will go to the supermarket and have a look, hey! Boy, whether it's Coca-Cola's beverage cans, Master Kong's instant noodles, Nongfu Spring's mineral water, Colgate's toothpaste tubes, or the packaging boxes of drugs from Harbin No.6 Pharmaceutical Factory, there are advertisements of your company. More importantly, your advertising effect is very novel, it doesn't bring any media waste, the advertising cost is not high, and you don't need to establish special marketing channels. Imagine, can you find a better marketing method than this? Fourth, the advantages of commodity carrier advertising 1. Environmental protection, no increase in energy consumption and no increase in pollution emissions; 2, accurate, targeted to specific groups, extremely accurate; 3, the effect, the form is special, very attractive and impressive; 4. The effective reading rate is high, and the only advertising form that can achieve 1% effective reading; 5. With great depth and breadth, advertisements can reach anywhere; 6, the spread is extremely rapid, and the time effectiveness is extremely strong; 7. Automatically identify groups with spending power; 8, very sticky, as long as the packaging of the goods still exists, it has been endorsing another commodity; 9. Very low advertising production cost; 1. Very low advertising cost; 11. There is no need to bear the costs of traditional media companies; 12. There are many kinds of commodity media and a wide range of choices; 13. It can meet the advertising demand of various industries.

question 1: the return visit after the insurance publicity campaign is now a popular market for dividend insurance. the key to the return visit of dividend insurance is three questions: first, whether to pay in full or in time, second, whether to understand the uncertainty of dividend, and third, whether the insurance policy has a signature on behalf of the customer. In fact, we can roughly judge whether the customer is misled during the insurance process. A related person from the operation department of Pacific Life Insurance Shanghai Branch said.

for life insurance customers, we should also pay full attention to life insurance telephone return visit, after all, it is the best way to know the rights and obligations of the insured insurance in detail again. In particular, if the customer has not received a return call from the life insurance company within the 1-day hesitation period, he should pay attention to it and take the initiative to call the customer service department of the insurance company to inquire about the situation, so as to protect his legitimate rights and interests.