Give full play to the efficiency of new entities and explore "practical help" from JD.COM, BOE and Hisense.

"Different from platform enterprises, JD.COM is a new entity enterprise, which has both genes and attributes of entity enterprises and digital technology and capabilities. JD.COM is rooted in, grew up in and served the real economy. Whether in rural revitalization, digital transformation and upgrading of large enterprises, or reducing costs and increasing efficiency of small and medium-sized enterprises, JD.COM has achieved many fruitful results in "supporting the truth". "

Recently, Zeng Chen, vice president of JD.COM Group, opened an online seminar on the high-quality development path of the real economy "industry-oriented, digital-oriented and practice-assisted" organized by Prospect Think Tank, and shared JD.COM COM's understanding of new-type entity enterprises.

Where is the new entity enterprise new?

As we all know, the real economy is the foundation of a country's economy. The "14th Five-Year Plan" clearly states that the focus of economic development should be on the real economy, unswervingly build a manufacturing power, a quality power, a network power and a digital China, promote industrial base upgrading and industrial chain modernization, and improve economic quality and efficiency and core competitiveness.

Under the new wave of scientific and technological revolution and industrial transformation, the real economy is undergoing a profound transformation and upgrading. Xiong Xiangyi, Executive Dean of Prospect Think Tank Research Institute, believes that under the development opportunities of industrial digitalization and digital industrialization, many entity enterprises are accelerating the deep integration of digital technology and service elements, accelerating industrial transformation and upgrading, and a large number of "new entity enterprises" are constantly emerging, and they are exploring the butterfly road of new entity enterprises in China with their own practices.

As a representative of a new type of entity enterprise, JD.COM has been based on the success of the right path and compliance management since its first day of establishment. At present, JD.COM operates millions of self-operated SKUs, with 370,000 employees serving 500 million consumers, and has established a nationwide supply chain infrastructure. The total area of thousands of warehouses exceeds 2 1 10,000 square meters, serving more than 550,000 administrative villages, and 92% of districts, counties and 84% of towns and villages achieve "reaching the day" or "reaching the next day".

Zeng Chen said that JD.COM has invested heavily in logistics and self-operated goods, directly employing more than 250,000 front-line employees and tens of thousands of offline stores, covering the offline formats such as Qixian Supermarket, JD.COM Appliance Store, JD.COM Convenience Store, Beijing Auto Fair, JD.COM Pharmacy and JD.COM Industrial Smart Retail Store. From the overall promotion of a large number of entity enterprises, there are essential differences between JD.COM and platform enterprises.

At the same time, JD.COM has opened up its accumulated digital technology and supply chain capabilities, opening up new growth space for millions of partners. With solid retail and logistics infrastructure, efficient intelligent social supply chain and innovative technical service capabilities, JD.COM has created social value in the process of serving the real economy, far exceeding some platform economic models that are limited to traffic and transactions, but get high profits.

If JD.COM is a new entity enterprise growing up from the traditional retail and logistics industries, then Hisense is a new entity enterprise growing up from the traditional household appliance manufacturing industry. When talking about the opportunities brought by the digital economy era to traditional entity enterprises, Sun Jianxun, vice president of Hisense China District, felt a lot: "With the deep integration of the real economy and digital technology, Hisense in its fifties has demonstrated its magical powers in high-tech B2B fields such as intelligent transportation, optical communication and precision medical care, and has taken the lead in realizing high-tech transformation among traditional household appliance enterprises, bringing some' conscience' experiences to the industry."

Through years of continuous investment in technology research and development, Hisense has gradually completed the industrial layout from ultra-high-definition transmission to smart factories, smart medical care and smart cities based on the fields of video and image processing. Sun Jianxun introduced that Hisense and JD.COM have carried out strategic cooperation in the field of commercial display for the enterprise market. The two sides integrated their respective advantages in digitalization and product strength, and carried out in-depth cooperation in terms of commodity construction, service resource opening, marketing interaction and joint expansion of corporate customers for the enterprise market, thus realizing all-round upgrading of the industrial chain.

And BOE's industrial development path is also a model of domestic real economy innovation breakthrough. After years of continuous R&D investment, BOE forged a world-leading display road from 0 to 1. BOE has built 16 semiconductor display production lines in 18 provinces and cities across the country, becoming the world's largest display panel enterprise, with the market share ranking first in the world from mobile phones, tablets, notebooks, monitors to televisions. Every four screens in the world have 1 from BOE. By 2020, BOE will be able to use more than 70,000 patents, and the number of PCT applications will be among the top ten in the world for five consecutive years.

At present, BOE has built an integrated product platform of "from panel to module, to whole machine and to service", providing one-stop customized services, enabling partners to lead the industry in five major markets and market segments such as mobile payment, health care, industrial control, wear and retail. JD.COM also established the "1+4+N" aircraft carrier business group based on its core display and sensing capabilities, extending to the semiconductor display industry chain and the value chain of Internet of Things scenarios. The development course, technological breakthrough and enterprise strategy of BOE fully reflect the powerful strength of innovative enterprises in China.

Zhang Jianping, deputy director of the Academic Committee of the International Trade and Economic Cooperation Research Institute of the Ministry of Commerce and director of the Regional Economic Cooperation Research Center, believes that the development of entity enterprises should meet the requirements of the current era of innovation-driven development in China. JD.COM, Hisense and BOE are typical representatives of new formats, new models and new kinetic energy. They are close to the market and have strong innovation competitiveness.

The new entity enterprise has the genes and attributes of the entity enterprise and can deeply understand and integrate into the entity operation. At the same time, it has innovative digital technology and capabilities, as well as rich scene applications. Through a large number of solid practices, it can become an example of digital upgrading in related fields, fully open up its own capabilities and help the high-quality development of the real economy. Although JD.COM, Hisense, BOE and other enterprises have different development paths, they have all made beneficial explorations in these aspects.

"supporting the truth", new entities have grown up.

A new entity enterprise upgraded by new digital technology, management mode and industrial ecology is not only satisfied with the growth of its own enterprise, but also pays more attention to giving play to its own industrial advantages and driving more entities to achieve leap-forward growth.

As a technology and service enterprise based on supply chain, JD.COM, while exerting the growth efficiency of new entity enterprises, has done a lot of exploration and practice of "helping the real with the real" in terms of rural revitalization, digital transformation and upgrading of large enterprises, cost reduction and efficiency increase of small and medium-sized enterprises, with solid retail and logistics infrastructure, efficient digital intelligent socialized supply chain and innovative technical service capabilities.

Facing villages and towns, JD.COM started to build running chickens in Wuyi County, Hebei Province on 20 16, and intervened in breeding, processing, brand marketing, logistics, technology traceability and other links. It successively built standardized agricultural special products such as swimming ducks, flying pigeons, swimming fish and running pigs, and formed a brand matrix of poverty alleviation products in JD.COM, which was replicated and promoted in more parts of the country, effectively promoting local farmers to increase their income and get rich.

From June, 5438 to October, 2020 10, JD.COM put forward a comprehensive "plan to prosper"-based on the supply chain of JD.COM Digital Intelligence Society, starting with the construction of new infrastructure, the development of digital intelligent agriculture and logistics, the construction of digital villages, etc., to build a modern circulation system of agricultural products, promote the positive circulation of high-quality agricultural products, and provide a complete solution for rural revitalization. It is planned to drive rural areas to achieve output value/kloc in three years.

Facing large enterprises, JD.COM exerts its supply chain and technical service capabilities to meet the digital upgrading needs of many physical industries such as automobiles, energy, machinery and household appliances, and acts as a "digital brain" to promote quality improvement, cost reduction and efficiency improvement.

In the automobile industry, JD.COM provides intelligent supply chain services for BAIC Group around the whole chain of research, production, supply, sales and service. In the mechanical industry, JD.COM Science and Technology has built an "AI Expert Diagnosis System for Pumping Machinery" for Zoomlion, which saves 4,200 hours of troubleshooting time for after-sales team, 2,000 hours of telephone support time for R&D team and shortens the maintenance time of single equipment by more than 20%.

In addition, more than 1000 manufacturing enterprises have built C2M reverse supply chain through JD.COM, which drives production from the differentiated needs of consumers, which not only improves the ability of new product development, but also better meets the diversified and customized needs of consumers, which is conducive to promoting consumption upgrading and manufacturing transformation. In the next three years, JD.COM will build a C2M reverse supply chain for more than 10000 manufacturing enterprises.

JD。 COM's supply chain connects millions of small and medium-sized stores in more than 300 cities across the country, as well as 180 manufacturing plants in industrial zones. Used in community supermarkets, flower shops, pharmacies, auto repair shops, hardware stores, etc. After being connected to the supply chain in JD.COM, it has been supported in product selection, logistics and finance, and at the same time, it has expanded its online operation ability and increased its income. For the manufacturing factories in the industrial belt, through the "Factory Direct Selling Excellent Product Plan" in JD.COM, the cost can be reduced, the sales can be expanded, and systematic solutions including technology, finance and logistics can be obtained.

In 2020, the SME Development Promotion Center of the Ministry of Industry and Information Technology, together with JD.COM, issued the national SME service action-"Mantianxing Plan" to carry out the special service of "one city, one policy" throughout the country. As of June this year, it has covered 26 cities across the country and supported nearly 250,000 small and medium-sized enterprises to return to work.

Similarly, based on years of deep cultivation in the industry, BOE has accumulated rich industry experience and knowledge in the fields of product and process research and development, supply chain management, manufacturing, sales operation management, information system construction and data operation and maintenance management, and has more than 1000 professional platforms. Now, after refining and summarizing, combined with industry trends, BOE's industrial interconnection scheme was officially launched in May last year. The platform can provide partners with all-round support including R&D, supply chain, manufacturing and operation. In one case, BOE helped a factory through its industrial Internet platform, which reduced the cost by more than 20%, improved the overall production efficiency by more than 25% and improved the overall delivery capacity by more than 30%. With its operational experience and understanding in the field of semiconductor display devices, as well as technical accumulation in the fields of display, sensors, big data and artificial intelligence, BOE will provide innovative support for many industry partners in business models such as smart sensor interaction, customized development and marketing operation.

"Hisense often says that big companies will stand tall. Large enterprises should actively participate in digital integration and upgrading and help upstream and downstream entities with their own development. " Sun Jianxun introduced that Hisense's home appliance industry has a large output value, a long industrial chain, and many upstream and downstream supporting and affiliated enterprises. In Qingdao alone, it is directly related to more than 300 upstream and downstream supporting enterprises. Hisense actively exerts the initiative of "chain owner" enterprises and makes "addition" for the development of local core industries in Shandong and Qingdao. Taking advantage of the existing digital advantages, more than 20 years of experience in smart homes, smart communities and smart cities, and holding nearly 20,000 patents related to new infrastructure, Hisense is helping Qingdao become the world's first "smart new living city" with full format, full scene and full intelligence.

Xu Hongcai, deputy director of the Economic Policy Committee of China Policy Science Research Association, believes that strengthening the real economy, horizontally reducing costs and increasing efficiency, and vertically upgrading quality not only need the upgrading of the value chain in the transformation of the real industry, but also need the "help" of a new type of entity enterprise born from the deep integration of digital technology and the real economy. JD.COM is a new entity enterprise in essence, and the measures of "supporting the truth" have effectively improved the total factor productivity, providing the industry with experience worth learning. The continuous emergence of new entity enterprises will promote policy and system innovation and contribute to the high-quality development of the real economy.

If the real economy is strong, the country will be strong. Facing the future global competition pattern, domestic entity enterprises are catching the digital express train to realize industrial transformation and upgrading and ecological construction. Armed with digital technology and capabilities, China's new entity enterprises will grow together with the industrial ecology and become the surging driving force for China's rapid, high-quality and sustainable economic development.

This article comes from Caijing.com.