Seven articles on shopping mall event planning

Seven articles on shopping mall event planning

Event time: March 10th - 15th

Event theme: Love 3.15 Connecting Thousands of Homes

Activity location: Shopping mall format, comprehensive supermarket

Subtitle: Pay attention to 3.15 complaints to be reasonable and polite

Activity content:

1. Supermarket "Five Advantages" "Solemn commitment

1. Elegant shopping environment: arrange major stores to create a lively store atmosphere and environment.

2. High-quality product quality: During the event, anyone who finds expired products or products with quality problems in the store will receive a small gift.

3. Excellent service quality: On March 15th, all customers shopping in the supermarket can go to the service desk to pick up a "Service Quality Award Survey Activity" form, fill it out and return it, and you will get It is best to use a "good mouth cup".

4. Special sale activities at good prices: During the event, a batch of special sales products (to ensure quality and quality) will be launched at ultra-low prices.

5. Generous promotion content: launch a batch of department stores and snacks for buy 3 get 1 free activities.

2. Supermarket Integrity - Consumer Rights Day to Interact with You.

1. Consumer Law Consultation: On the morning of March 15, the Municipal Consumers Association held a meeting at the First Shopping Plaza An information desk is set up in front of the door to publicize the relevant provisions of the Consumer Rights Protection Law to consumers, and to accept and handle rights protection complaints on site.

2. Please supervise: Recruit 50 consumer representatives in advance, hold an authorization ceremony in front of the First Shopping Plaza on the afternoon of March 15, hire them as supervisors of Jiayong Company, and be responsible for Jiayong Supermarkets oversee the product quality and regularly provide various rectification opinions and suggestions to the company. Based on the adoption value of the suggestions, Jiayong provides them with souvenirs worth 20-100 yuan.

3. Feedback to consumers with sincerity

1. My thoughts on your new clothes

① "Farewell Winter" clothing sale: all special prices for one-time purchases For winter casual wear, suits, windbreakers, down jackets and cashmere sweaters, if you spend 80 yuan or more, you will get a pair of gloves or a fine scarf worth about 10 yuan; if you spend 120 yuan or more, you will get a pair of cotton slippers or a scarf worth about 30 yuan; For RMB 160, you will receive a set of thermal underwear worth RMB 50. (The more you buy, the more you get, while supplies last)

② "Into Spring" new product sales: Anyone who purchases new spring clothing, casual clothing, and footwear from each brand at one time and spends 120 yuan or more will receive a gift worth 10 yuan. A gift worth RMB 20 when you spend RMB 180 or more; a gift worth RMB 30 when you spend RMB 220 or more. (The more you buy, the more you get, while supplies last) ③ Children's clothing display and release: Organize a children's fashion show in the Times Store and conduct a high-quality children's clothing show to show innocence and fun and promote sales.

Anyone who purchases children's clothing from the model will receive a beautiful kite; those who purchase other children's clothing will also receive a beautiful gift. (The more you buy, the more you get, while supplies last)

2. Feed your stomach with delicious food in the Year of the Rooster

①Food area: A batch of snack foods are on sale at shocking prices. ②Fresh food area: ⑴Every one-time purchase of fresh food worth RMB 20 or more will receive 3 free fresh eggs. (The more you buy, the more you get)

②Limited-time special offer of fruits for 1 yuan per catty. (On March 15, 9:00-10:00 in the morning, 3:00-4:00 in the afternoon, 8:00-9:00 in the evening; each person can buy only 2 pounds)

4. Special Planning

Love Liubei Supermarket - Shopping for gold in Liubei. Come to Liubei Supermarket and win a lucky prize: On March 15, 10 sets of computer printouts stamped with Jiayu seals (Jiayi) will be placed in different places in the supermarket. Shop with integrity and rest assured). If you can find a complete set, you can go to the service desk to exchange for a prize worth 50 yuan.

(Each person is limited to one set)

Activity coordination: The commodity administration department arranges the details of promotional activities, the procurement center organizes products and contacts suppliers to arrange promotional activities, the operations department implements activities, and the planning center formulates and implements plans , advertising project advertising support.

1

Marketing purposes

The fifth day of the fifth lunar month every year

is a festival rich in traditional folk culture in my country - the Dragon Boat Festival. This year it is June 8 (Sunday). On the one hand, the Dragon Boat Festival commemorates the patriotic poet Qu Yuan

But in modern life

it is more importantly a symbol of eating rice dumplings

Drink rice wine

Plant cotyledon leaves, etc.

Mainly to satisfy people's psychology of "driving away evil spirits

disinfecting

and avoiding epidemics"

In addition, it is also to celebrate the joyful atmosphere of the festival

Therefore

This promotion plan is specially formulated according to the characteristics of this festival

In order to achieve the purpose of increasing our company's visibility and holiday sales.

Two

News schedule

June 1st - June 8th "Beautiful rice dumplings for Dragon Boat Festival

Free with purchase"

Three

Promotional theme

1

Dragon Boat Festival Jie Liang Cong

Free with purchase

2

xx Gua Liang Cong

Super low price

3

May Dragon Boat Festival

xx rice dumpling competition

Four

Promotion methods

1) Commodity Promotion

1

"Dragon Boat Festival Beautiful Rice Noodles

Free with Purchase" Activity

Activity content: On the Dragon Boat Festival day in May

With a one-time purchase of RMB 38 or more at any supermarket chain in xx

You can go to the service center with your computer receipt to receive a free rice dumpling

Limited to each store 200 pieces

Limited quantity

While supplies last.

2

Product display

1) Purchasing The department requires suppliers or manufacturers (such as Sanquanling

Missing Company, etc.)

to make small wooden houses or small dragon boats for promotional rice dumplings

One for each store; (Because it is convenient for manufacturers to sell

We also provide free locations

Cooperation is feasible.)

2) During the promotion period

Requirements Stores with geographical conditions outside the venue will place cabins or small dragon boats outside the venue for promotion; stores without geographical conditions are required to place them in the main aisle of the store or in a place with concentrated customer flow

in order to promote the festival store atmosphere and products Sales (contact and negotiate with the purchasing department).

3) Except for the promotion of cabins or small dragon boats

During the promotion period, each store should place a display in the main aisle. Place 4-6 piles of rice dumplings;

4) Request all stores to use freezers during the promotion period

Display various brands of rice dumplings in a large area

The third day of May

Four

During the 5th and 3rd days, in addition to the freezers, each store should place 4-6 dumplings for sale in the main aisle;

5) Each store should On the day of the Dragon Boat Festival, rice dumplings weighing about 1-2 kilograms can be packed into several packages in mesh bags without affecting the quality and sales of the rice dumplings

p>

Prevent customers from unpacking multiple packages)

And mark the price

Hang it next to the shelves in each store or where customers can easily see it

So that* **Customers’ desire to buy

Promote the festival sales of rice dumplings;

6) Require the art and management staff of each store to perform creative displays and atmosphere

Arrangement (such as using foam board to carve dragon boat and other patterns around the dumpling head;

3

Product sale<

/p>

1) During the promotion period

Zongzi and its festival-related products (such as rice wine

Frozen food

Beverages and other food

p>

Transparent soap

Body wash

Insecticide water

Mosquito coils and other supplies) are on sale at special prices;

2 ) Event Promotion

1

"xx Guess Pretty Rice Cake

Super Price Flat"

1) Event Time: June 1 —8th

2) Activity content: Any customer who purchases more than 18 yuan in one time at any supermarket chain in xx during the promotion period from June 10th to 15th

>

Anyone with a computer receipt can participate in the "Guess the Pretty Rice Cake" activity.

3) Activity method

Set up a promotional counter at the entrance of the shopping mall or next to the freezer without pricing. Or the manufacturer's glutinous rice seeds that are not easy to separate

Let customers guess the brand and price of glutinous rice seeds; the price of the product must be very low after confirmation by the purchasing department

Sell it at a price unexpected by customers To customers

Make customers feel the real benefits

Lay the foundation for Setsuko’s next sales.

2

"May Dragon Boat Festival

xx rice dumpling competition"

1) Our company held it last year

Customer response was very strong

The effect is also good

Please let the company leaders decide whether to implement it;

2) Operation steps: The purchasing department negotiates the rice dumpling materials - the materials are in place - event promotion - each store organization Competition;

3) Entry prizes: Get the rice dumplings you made

The more you make, the more you get.

3

"May" Dragon Boat Festival Shooting Competition"

1) Event time: June 1st - 8th

2) Event content: During the promotion period from June 1st to 8th

Customers who spend more than 38 yuan in one-time shopping at xx supermarket chains

can participate in the "May Dragon Boat Festival Shooting Competition" with their computer receipts.

3 ) Activity method:

Each person can get 5 darts by showing the computer receipt

Participate in the shooting at the designated location (there is a venue store at the entrance of the shopping mall)

Rice dumpling activity

If you shoot the rice dumpling marked "Bean Paste", you will get one rice dumpling of that type; if you shoot the rice dumpling marked "Rou Zong"

you will get one rice dumpling of that type;

7) Props requirements: Balloons

Baffles

Darts;

8) Person in charge - the store manager will arrange relevant personnel .

Five

Related publicity

1

Two kinds of "Zongzi Hanging Flag" are hung in the store to promote;

2

The number of dm newsletters promoted by our company; the first dm newsletter

The second phase has 40,000 copies each

The third phase of the single newsletter has an average of 40,000 copies each 1,800 copies per store (such as Zumiao Liyuan

Stores that are close to Lotus can reduce the quantity appropriately from a cost perspective)

3

Off-site posters and on-site broadcast promotion.

Six

Related support

1

Contact the purchasing department to discuss 5,000 rice dumplings as gifts for customers;

2

The purchasing department contacted to negotiate 1,000 kilograms of rice dumpling materials

Hold a rice dumpling wrapping competition;

3

Contact the Purchasing Department to negotiate for 2,200 glutinous rice dumplings

Hold a glutinous rice dumpling shooting competition;

Seven

Cost budget

1

"Dragon Boat Festival Beautiful rice dumplings

Free with purchase" activity: Each store is limited to 200 rice dumplings/22 stores = 4400 pieces;

2

"xx Guess Pretty Rice Cake

Super Price Flat" activity: (the quantity and price are determined by the sponsor’s promotion in each store);

3

"May Dragon Boat Festival

xx rice dumplings competition" activity: 30 jins of rice dumplings in bulk per store / 22 stores = 660 jins;

4

"May Dragon Boat Festival Shooting Rice Dumpling Competition" event: 100 rice dumplings per store/22 stores = 2200 rice dumplings.

Total cost budget:

1

Decoration

Balloons

Banners

Theme display decorations

Average price per store is 300 yuan

The cost is about 6,600 Yuan;

2

Flag hanging fee: 10,000 Yuan

Total promotion cost in June: about 16,600 Yuan

Above plan

Please ask the leadership for comment on whether it is appropriate or not.

1. Activity theme:

Romantic May Day and warm **

2. Activity time:

April 20 —May 20th

3. Activity background:

After the Spring Festival, the May Day Festival will be the second peak sales season we face. During this period, during the May Day holiday, passenger flow increased and demand was strong. Activities such as tourism festivals, horticultural exhibitions, economic and trade fairs, and the opening of Shenzhen Xinyijia Supermarket are all new highlights in the market. In order to seize favorable opportunities, integrate internal and external resources of the company, establish a new image, seize the market and build momentum, actively expand sales, and attract investment, It is imperative to enhance the corporate brand image.

4. Activity content:

1. Shopping promotion with prizes. Consumers who shop at ** can participate in the lottery by using the special phone number and mobile phone text message with their shopping receipt of the day together with their ID number. The lottery is held once a week, with wide prizes and low-value prizes, such as T-shirts; the multiple lottery is held once a month, with relatively narrow prizes, high-value prizes, such as mopeds. The lottery ceremony will be held at ** Square to promote publicity and ** purchase. The phone bill revenue is divided 40-60 with Telecom and China Mobile, about XX yuan per month, which can be used for prize expenses. Please see the cooperation agreement for details.

2. "** Collection of styles, refreshing this summer" --- Zibo** Second Air Conditioning Festival.

(1) Purchase a machine through a lottery and give each other air conditioners. Users who purchase cabinet machines or hang-up machines at ** Shopping Mall can enjoy the preferential policy of lottery and mutual gifts. That is, if you win a prize when purchasing a cabinet machine, you can receive a free cabinet machine, and if you win a prize when purchasing a cabinet machine, you can enjoy a free cabinet machine. This event is only available for certain brands of models.

(2) Sales ranking. ** Shopping Mall, in conjunction with the Consumers Association and other relevant departments, will rank the air conditioners sold in ** Shopping Mall between April 20 and May 20 according to the number of purchases, and will release it through the media to guide consumption.

(3) A series of essays with the theme of "Air Conditioning and My Modern Life". Customers can express their opinions on air conditioners through articles, and can also express their thoughts and feelings before and after purchasing air conditioners. The activity aims to advocate scientific consumption and promote air conditioning culture. The essay collection is jointly organized with Shandong Morning News, and relevant articles will be published in the newspaper based on the best candidates.

(4) Free maintenance and upkeep, and large-scale telephone follow-up visits. Ten days before the air conditioner is installed, a rainproof cover for the outdoor unit will be given to new and old users every day. The rainproof cover will be uniformly printed with the words "**Dedication". Carry out community service, sincere dedication, establish image, publicity and promotion.

(5) Large-scale gift giving and special sales activities. In addition, a one-hour bidding sales event will be held every day, with advance notice and store auctions.

(6) "Air Conditioning Family Call" - Users who purchase air conditioners can receive one month of weather information, once a day (7:45 p.m.). Existing users can enjoy two weeks of weather information. This activity cooperates with telecommunications companies, and by paying a certain fee in advance, information such as weather information, clothing index, sun protection index, comfort index, air pollution index, commuting weather forecast and other information will be broadcast regularly to the phone number left by the customer.

(7) The first person to call the air conditioner call at 8:00 every morning is the lucky "picker" and can enjoy a half-price discount, which is surprising and feels ***.

(8) Grand opening ceremony and exhibition activities.

3. Members' "Shopping Points Holiday Tour" activity will start from the launch date of the activity. The accumulated shopping amount of members will be rewarded with a travel ticket worth 120 yuan for those who purchase more than XX yuan; those who spend more than 5,000 yuan will be given a free travel ticket. , two free travel tickets worth 120 yuan; those who purchase over 8,000 yuan will receive three free travel tickets worth 120 yuan. Communicate activity plans and product information to each member through China Post's special advertising, in order to arouse their extensive participation.

4. "Buy a T-shirt and donate one dollar of love" --- Zibo ** Shopping Plaza T-shirt Charity Sale. Before and after May Day, a charity sale is held in the square. A certain number of items are taken out every day, and the proceeds will be donated to Project Hope. The activity is organized and implemented by the Youth League Committee.

5. The "Leisure and Sports Series Fashion Exhibition" uses the ** etiquette fashion model team to select leisure, sports, and fashion to perform in the square, and cooperates with store sales, focusing on the leisure and sports fashion categories of the second mall and the third mall to build momentum. Sale.

6. "Sugar, wine, non-staple food" and "cleansing" products are the highlight of May Day consumption. In order to effectively combine and sell together, we launched **"Food Week" and **"Skin Care". "Beautiful Life" washes away the hot buying month. Take advantage of special offers or half-off prices to drive purchases.

7. Establish a ** shopping mall website. Full coverage of the May Day promotions at the ** shopping mall.

5. Advertising

1. Economic Channel's "** Information Port" column comprehensively introduces various May Day promotional activities of ** Shopping Mall.

2. Radio news stations and art stations use half-point and full-time advertisements to promote individual activities.

3. Use Zibo Evening News and Luzhong Morning News to place a full-page advertisement each.

4. The business site broadcast will broadcast the activity content on a rolling basis.

5.**The website fully reports on the May Day series of activities.

6. Cooperate with the postal service and combine various manufacturers to publish a special advertisement

7. Use the above-mentioned media news reports.

6. Create store image:

1. Decorate the store. It costs about 600 yuan to make a romantic colorful door using silk flowers.

2. Use bouquets to decorate the patio and the ceiling on the first floor, and remove the red lanterns. The cost is about 1,000 yuan.

3. Colorful balloon decoration costs about XX yuan.

4. Green simulated plant decoration costs about 1,000 yuan.

7. Rectify the image of the store and strengthen on-site promotion efforts by sales staff.

The New Year’s Day holiday is coming. During the holiday, there will be a large number of people around the shopping malls. All factories will have holidays, and "factory brothers and factory girls" will purchase new clothes to go home for the New Year. New Year's Day promotions are also a reflection of the year-end promotions. An extension to promote the atmosphere on New Year's Day.

During New Year’s Day, merchants on the first floor can basically ensure continuous customer flow throughout the day. How to guide the customer flow to the second to fifth floors is the focus of the work.

Happy New Year’s Day shopping with prizes, and lots of gifts from building patrols!

January 1, 20xx, World Fashion Center 1F-5F

Activity 1:

A gong and drum performance will be performed at the northwest gate to attract customers from the north and west to enter the market purchase!

Activity 2:

On New Year’s Day, we rented an “Old Beijing Sugar Painting Machine” and placed it at the entrance of the south gate. We used sugar paintings as a gimmick to attract children to stop and attracted 70.80 Memories of childhood memories in the 1960s to attract customers. The effect of the finished product of the sugar painting machine is shown in the attached picture:

Activity 3:

Wearing representative costumes (such as Pleasant Goat and Big Big Wolf), one person can customize the wood One person is responsible for distributing balloons, leading the passenger flow into the mall at the west gate and northwest gate, and leading the passenger flow to the 2nd to 5th floors through the escalator.

Note: Most of the people following Pleasant Goat Big Big Wolf are children. You should guide children to line up and pay attention to safety when going up and down the escalators.

Activity 4:

On New Year’s Day, the Development Department will open a free shuttle bus to Shifu in each township industrial park to transport "working girls" to Shifu for purchasing!

1. There is an arch at the east gate and west gate. The content of the arch is: "Happy shopping with prizes on New Year's Day, and endless gifts for patrolling the building!"

2. 6 floating in the air Text content: "Happy shopping with prizes on New Year's Day, and good gifts from building patrols!"

3. The main text of the store's promotional information is played by LEDs on both sides of the east and west gates "Happy shopping with prizes on New Year's Day, and good gifts from building patrols! Non-stop! ”

2 sets of one-card costumes, 2 gong and drum performers 2-4 people

One customized wooden sign (KT board), content: New Year’s Day prizes Happy shopping, free gifts for building patrols! 2 arches and 6 floating ones

Rent an automatic sugar painting machine (including sugar painting materials and sugar painting production staff for one day) Development Department Procurement Shuttle (opened according to the Development Department plan)

All departments are requested to complete relevant work matters according to the time points! Make sure everyone is responsible.

1. General idea

Chinese Valentine’s Day is the traditional Chinese Valentine’s Day. As Chinese people increasingly value China’s traditional culture and folk festivals, coupled with the vigorous publicity and hype by businesses every year, Chinese Valentine's Day has become one of the must-celebrate holidays for couples. This promotional plan mainly proposes two large-scale promotional activities closely following the Chinese Valentine's Day theme to coordinate with the promotional activities of various merchants and venues in the store to create a strong Valentine's Day consumption atmosphere.

In addition, since gold jewelry is one of the main products for Valentine's Day, it is recommended that the mall's annual Autumn Diamond Jewelry Festival for the wedding market be launched on Chinese Valentine's Day to promote the festival and take advantage of the huge business opportunities of Valentine's Day. Give Diamond Jewelry Festival a good start.

2. Event time:

August XX (Monday) August XX (Thursday)

3. Store layout

In order to match the Chinese Valentine's Day theme, it is recommended to erect a magpie bridge in the shared space of the shopping mall. According to the legend that the Cowherd and the Weaver Girl can be heard talking under the grapes, green plastic grape vines are used to decorate the main entrance doorposts to resemble a grape trellis. Create a rich traditional Chinese Valentine’s Day atmosphere.

IV. Event Planning

(1) Diamond Jewelry Festival

1. Theme

A century-old store, a century-old relationship 200* xx Diamond Jewelry Festival

[Explanation of the theme] The theme of this event is planned to be a century-old store; a century-old marriage, focusing on the wedding market, with clear positioning, and the most competitive brand reputation of the gold jewelry store in xx shopping mall Highlight your advantages and attract target consumers with integrity and blessings.

2. Event Planning

The Diamond Jewelry Festival extends from August to the National Day Golden Week, which lasts for more than a month. Over such a long period of time, promotional activities should be layered. , staged. The Chinese Valentine's Day promotion period is the warm-up period for the Diamond Jewelry Festival activities, attracting consumers' attention to the Diamond Jewelry Festival activities and promoting further consumption.

The Diamond Jewelry Festival is romantically launched, and you can choose from seven dazzling gifts

If you purchase diamond jewelry products for a total of 3,000 yuan during the event, you can choose one of seven discounts.

77 yuan discount coupon for bedding, 77 yuan discount coupon for suits, 77 yuan discount coupon for shoes,

77 yuan discount coupon for women’s clothing, 10% off card for clothing accessories, 40% off card for Chinese clothing 20% off wedding photography card

3. Exhibition style creativity

Each jewelry brand launches several special promotion models for Valentine’s Day, which can be expensive and expensive, or specially designed for Valentine’s Day. The styles are displayed with creative combinations of dried flowers and covered with a transparent glass cover to highlight the classic styles from the many jewelry styles that dazzle consumers. The romantic and aesthetic effect is formed under the matching of flowers, which creates a strong impression on consumers. The irresistible temptation. Women are often compared to flowers, and the combination of flowers and jewelry implies the harmonious relationship between women and jewelry. The unique display method with appropriate lighting and background will surely attract consumers' attention and produce excellent promotional effects.

(2) Full event

1. Full theme event

(1) Event theme

Romantic Chinese Valentine's Day, lucky 77

Valued over 100 yuan, 77 romantic gifts are available on a first-come, first-served basis

(2) Event Planning

Store merchants will provide 77 items as gifts. On Saturdays and Sundays, an activity area is set up in the *** sharing space, and a large KT board is made with the names and pictures of 77 gifts. According to convention, all products are divided into department store clothing and gold electrical appliances. During the activity, consumers If the cumulative consumption of a single category exceeds a certain amount, you can participate in the event and choose one of the 77 gifts. Those who meet the conditions first will have priority.

(3) Prizes

Each merchant in the store provides a physical gift with a price of no less than 100 yuan. If the product price is generally higher, you can use 100 yuan to offset it. Coupon form instead. Consumers will draw prizes on-site and receive prizes on-site.

(4) Promotional material preparation

①kt version design and production

②Activity rules description water sign

④Activity venue requirements Tables and chairs

2. Other promotions

(1) Buy a Valentine’s Day gift and receive a crosstalk couple’s ticket package. During the event, if you purchase a Valentine’s Day gift worth RMB 770 or more in a single ticket, you will receive a crosstalk couple’s ticket as a gift. Package.

(2) Romantic Magpie Bridge, during the love conveying event, if you purchase a single ticket of designated categories of Valentine's Day gifts worth 777 yuan or more, you can enjoy free EMS express delivery within China, conveying romantic affection to lovers separated by two places.

Wal-Mart has grown from a small rural enterprise into a world-famous "retail empire". And gradually developed into the leading retail enterprise

Its footprints are almost all over the world and have won unanimous praise from consumers. Since its opening in Shenzhen in 1996, many supermarket chains have also opened in succession. Now Wal-Mart's first branch in Zhengzhou is about to open. Its specific event arrangements are as follows:

Purpose of the event:

1. Basic goal: To celebrate the opening of our store and the arrival of the Dragon Boat Festival, win customers with low-price products and high-quality services. Spread shopping mall visibility and establish a good corporate image.

3. Marketing objectives: Expand customer participation through various activities, drive sales, increase mall efficiency, and increase corporate profits through entertainment marketing.

3. Long-term goal: increase sales, expand market share, and ultimately achieve the unification of economic and social benefits.

Current marketing status:

1. Market situation: The site is located near a prosperous business district. There are actual competitors such as Beijing Hualian Jinboda and other large supermarkets, and there may also be potential competitors.

2. Product status: Most of the products are mainly popular consumer goods, with a wide variety and little price difference.

3.

Macro-environmental conditions: Most of the consumer groups are mobile population with high population density and large passenger flow. The actual demand and potential demand of consumers are very large.

SWOT problem analysis:

Advantages: Wal-Mart has a strong scale effect. It is very competitive to a certain extent. And it itself continuously carries out technological updates and purchases satellites to build a strong supply chain management, has a highly standardized business philosophy, scientific operation and marketing, and has distinctive characteristics such as a sound training system.

Disadvantages: High operating costs and huge scale bring greater management challenges. Development in remote locations faces many problems.

Opportunities: The current development situation of the retail industry is very good, the market probability is very high, and the analysis of the market is conducive to companies seizing opportunities to lead the new shopping ***.

Threats: There are many actual and potential competitive market risk factors.

Price strategy:

1. Based on cost, we use the price of similar products as a reference and launch high-quality and low-priced products with the slogan of "everyday low prices".

2. Give appropriate quantity discounts to encourage multiple purchases.

Promotional strategy:

1. Comprehensive use of product mix strategy, price mix strategy, sales channel strategy and other marketing strategies to achieve the best economic benefits.

2. Maintain localized operations.

Advertising:

1. "5M" principle: Choose two media, newspaper and TV, to inform customers that Wal-Mart is opening in Zhengzhou and convey the message of high quality and low price as well as the beautiful shopping environment to arouse customers' desire to buy and increase sales.

2. It was also distributed in the form of leaflets on the streets and conveyed to customers Wal-Mart's business philosophy of "low prices every day".

3. Invest more in advertising budget during the initial store opening period. After the store opening boom, you should immediately reduce the amount of advertising to minimize unnecessary advertising expenditures and compress the amount of advertising to reduce costs while maintaining low product prices.

4. Advertising that focuses on selling points is POP advertising.

Public *** relationship:

1. Establish and maintain normal cooperative relationships between enterprises and consumers.

2. Enterprises and suppliers establish good collaborative relationships to ensure the normal operation of goods.

3. Establish a popular science gallery to tell people about ways to care for resources and protect the environment using pictures, texts, objects, culture and other forms to establish good community relations.

4. Sponsor out-of-school children to participate in more public welfare activities to establish a good corporate image.

5. Invite officials to visit enterprises and attend press conferences.

Business promotion:

1. Implement membership-based promotions: consumers can enjoy various special services after becoming members.

2. Promotion to consumers: Give away samples and sell at reduced prices.

3. Grasp the demand characteristics. Nowadays, seasonal products and general perceptual products are mostly used for promotion to stimulate consumer demand and expand sales.

Logistics and distribution: In terms of logistics management, a distribution center is used at the most appropriate location in the business area to ensure the normal operation of goods during the promotion period.

Budget for various expenses of the planning plan:

Total promotion expenses: omitted

Advertising expenses: omitted

Business discount expenses: omitted

Analysis and prediction:

Impressions

Through Wal-Mart's promotion plan, we can clearly find that his plan is very well written. The steps of the general plan are background, Purpose, content, time, place, name, method of implementation, publicity method, cost budget, and evaluation of effects. Wal-Mart's promotional planning book reflects these, and he also conducted a SWOT analysis to not only analyze its strengths, weaknesses, opportunities and threats, but also carry out price strategies and advertising. The market situation was also analyzed.

It can be said to be a relatively successful planning document, but it does not include the time and place for promotions, nor does it budget the expenses required for various promotional activities, nor does it specify who will organize the activities. It only writes from the content. . At this time, I saw it from Wal-Mart's promotion plan.

If a company wants to make its activities very successful, it must have a clearer planning document to attract customers' attention, improve the company's image and market share, and thereby obtain more profits. And from this planning book, I learned how to write a planning book. Before, I only knew from books that a planning book should be written from these aspects, but I had never written it personally. From here, I finally realized that writing a planning book is no longer a simple task. I thought it would be so easy to write that I had learned to write planning books. The planning book is also very important to an enterprise. The success of corporate activities depends on whether the planning is well written or not.

1. Activity subject: Good Lantern Festival in the new century

2. Activity time: February x (tenth day) to x day (fifteenth day) of February 20xx

3. Activity content:

● Have a good Lantern Festival in the new century

Every year the Lantern Festival is celebrated, everyone is reunited with their little furniture. Friends gather together in the new century and eat glutinous rice balls together. The round glutinous rice balls are smooth and sweet, and they are fragrant and warm in the mouth. Happiness and good luck come with spring, and the whole family celebrates reunion happily. In the new century, guess lantern riddles, go shopping in the night streets, and eat Lantern Festival. The New Century Lantern Festival is the most lively and the New Century Lantern Festival is the most happy. In the Lantern Festival of 20xx, New Century launches a series of Lantern Festival activities. Supermarkets launch glutinous rice balls, dumplings and other products for a limited time at ultra-low prices. The prices are absolutely low, so hurry up! Famous and high-quality Lantern Festivals such as Cody and Missing Lantern Festivals, as well as sugar-free Lantern Festivals, gift Lantern Festivals, and Fruit Lantern Festivals. Delicious Yuanxiao and handmade glutinous rice balls are on sale, and famous Yuanxiao products gather in the new century.

From the 10th to the 15th day of the first lunar month, anyone who purchases more than 88 yuan in supermarkets or more than 188 yuan in clothing and department stores can present their shopping receipt to the main information desk on the first floor to receive a bag of Lantern Festival. The quantity is limited. , while supplies last. (Limited to 1,000 people per day)

● Lantern riddle guessing, Year of the Tiger lantern riddle exhibition

From the 10th to the 15th day of the first lunar month, any purchase of more than 18 yuan in the supermarket, clothing and department stores Customers who spend more than 58 yuan can participate in the lantern riddle guessing activity with prizes by presenting their shopping receipts. Anyone who guesses any lantern riddle correctly can go to the main service desk on the first floor to receive an exquisite gift.

Prize setting: 1 pack of melon seeds or 1 New Century calendar

1. This event must be attended with a shopping receipt.

2. The guessed spot light riddle number must match the riddle number, and the answer should be written on the back of the shopping receipt.

3. After the correct answer to the riddle is verified by the service desk, you can collect the answer and post it on the riddle to receive the prize.

IV. [Advertising]:

Serial number

Project

Location

Remarks

1

TV station advertisements, Feizi advertisements, Meteorological Bureau advertisements

TV station media

Broadcast time: February x to x

2

dm single page

Activity content

Dadu 16 opens an old store on one side and a People’s Shopping Center store on the other side

3

Lantern riddles

Corridor on the first floor of the new century old store

In place on the ninth day of the ninth lunar month

4

Hanging pop Good Lantern Festival in the New Century

New Year's Eve Lantern Festival and Hanging Flags

*** Double-sided (in place on the eighth day of the Lunar New Year)

5

Signboards outside the door

Large signboards at the east gate, round gate, and south gate

*** (in place on the ninth day of the Lunar New Year)

6

Supermarket checkout/service desk activity notification board

Small signboard (in place on the ninth day of the Lunar New Year)

7

Inkjet painting activity content

Second floor Middle Hall

(in place on the eighth day of the lunar month)