Opening activity plan of small hot pot restaurant

As an integral part of marketing planning, the opening activities have already constituted the outlet to guide the sales boom. How to write the opening promotion plan of the small hot pot restaurant? I'd like to give you some information about the opening plan of a small hot pot restaurant, hoping to help you. The opening activity plan of the small hot pot restaurant

inherits the famous brand hot pot stunt for a hundred years, and the big store trains the Chongqing special hot pot dry pot soup pot, guiding the whole process, and can make money without joining.

learning to make hot pot and opening a hot pot restaurant will ultimately be realized in how to make more money for your own hot pot restaurant, so the opening planning of hot pot restaurant is very important.

the premise of implementing this scheme must be that the store is completed (see * * * for the specific decoration style), the facilities are in place and can operate normally (posts are created and personnel are assigned), and the local units such as fire control, health, industry and commerce, municipal administration, urban management and sanitation are in place and coordinated. The principle of catering consumption-the principle of nearby consumption.

1. The specific implementation period of this business opening plan: * * * * * * * * * * * * * * * * * * * * * * * * * *.

2. The publicity theme of this opening plan: Eat China famous hot pot? * * * * Hot pot? , give you a double surprise (one: opening discount; Double: good gifts are sent continuously).

3. Items and budget required for the implementation of this plan.

main contents of the scheme

(1) planning and preparation before opening

1. The opening preparatory committee is composed of preparation and guidance personnel outside the company, which is very different from the recruitment and training of personnel, the procurement, commissioning and installation of goods, facilities and equipment, and the coordination with local functional departments, understanding the situation of local advertising industry and a series of related matters related to the later opening, which are required to be completed three days before the implementation of this scheme.

2. study and be familiar with this scheme with franchisee * * * to ensure the smooth implementation and execution of this scheme.

3. The first three days of the official opening of the business will be regarded as the trial business period, and no advertisements and publicity will be made during these three days, which are mainly used to test the internal operation.

4. formally determine the opening date and try to avoid opening on weekends.

(2) the atmosphere in the store was created and set off in the early stage of opening.

1. The napkins, chopstick sets, ordering cards, coupons (meal coupons), DM sheets, POP flags, * * * special balloons, special lanterns, old photos and related photo pictures in VI image auditorium are designed, manufactured and supervised by the company for each franchise store.

2. Store layout: according to the actual site conditions of each store, hang the POP flag, special lanterns and ribbons on the roof beams; Hanging old photos on the wall, hanging old photos on the pillars, famous paintings, * * * * wood carvings and special Chinese knots, pay attention to the neatness and quantity.

3. background music: the restaurant plays some festive music (folk music, classical music, folk songs, etc.), and it is forbidden to play modern popular fast-paced songs and dance music (such as DISCO music, etc.).

4. The employees in the store stand on the platform and in dressing the in order. During the opening period, employees will line up outside the store in order according to the operation requirements (9: a.m. and 16: p.m.) (routine inspection, corporate slogans, applause, dance practice, business arrangements before class, etc.).

planning scheme for the opening of a hot pot restaurant in Chongqing

(3) creating the atmosphere outside the store

1. If it meets the grading requirements of the company's franchise stores, there should be a statue of * * * outside the store.

2. Two * ****POP flags are hung on the door head.

3. Special lanterns for * * * are hung under the door head, and each lantern is printed with? ****? Special font.

4. An air intake arch is placed in front, and the diameter of the arch depends on the local actual situation. The contents on the arch are:? China famous hotpot? Chongqing * * * hot pot? The national chain store * * was grandly opened, and an air column was placed next to the arch, and two vertical banners were attached to each balloon. Contents: Warmly celebrate the opening of the national chain store of * * * hot pot; If you spend money in 1 yuan, you will be given a coupon of * * yuan (one positive and one negative).

(1) The exterior wall is hung vertically, and the building where the restaurant is located (the display surface of the building) is arranged as far as possible.

1. * * Unit, congratulations on the grand opening of * * * * Hotpot Store.

2, * * unit, I wish * * * hot pot * * store a prosperous business.

3, * * unit, I wish * * * hot pot * * store a prosperous business.

4, * * unit, I wish * * * * hot pot * * store a rolling wealth.

5, * * unit, I wish * * * * hot pot * * shop rich in financial resources.

note: the vertical width should be in red background, yellow font or white font.

6. Find a prominent position to make a cloth. The content: Celebrate the grand opening of * * stores nationwide! Big rewards for opening: eating 1 yuan (dishes), giving * * yuan (coupons), eating * * * hot pot, and giving gifts continuously. Activity time: * * date of * * year-* * date of * * year.

note: other methods can be used, such as discount, giving away dishes, issuing VIP cards or free drinks. Do not make other promotional details. The right to interpret activities belongs to the store.

7. There should be at least 2 opening flowers, and they should be real flowers.

8. red carpet at the gate.

9. At the local main intersection, there are mainly turntables, and four floats are placed at the entrance and exit of the city. The vertical content of the floats is: eat Chongqing famous hot pot-* * * * hot pot, and the gifts will be sent continuously; Guests will be rewarded with 1 yuan (dishes) and * * yuan (coupons) for opening, which can be placed repeatedly.

1. Insert a sword flag 2m in front of and behind the store, and seal it? * * * * Hot pot? 、? National green catering enterprises? 、? Chongqing famous hotpot? 、? Excellent enterprises in China? .

(4) advertising

1. The media must invest money for publicity (soft text+advertising can be adopted) at the same time. Such as TV subtitles, newspapers and other forms.

2. With the newspaper, choose a local newspaper with a large circulation to make an advertisement attached to the newspaper. The area is the area where the local store is located and the surrounding area. And select subscribers, the time is the second day before opening, the first day of opening and the second day of opening.

3. For the issuance of DM bills, select areas with large local traffic and high population quality, such as the entrance of large shopping malls, residential areas, high-end facades, writing rooms and government departments. Distribution requirements:

(1) Distribution period: 11:-12:3; 17:-18:, at this time, it is mostly the commuting time of office workers, and it is mostly the commuting time of government and administrative departments.

(2) Distribution crowd: people aged 2-5 who wear clothes and look more financially powerful.

(3) Posture and language, DM sheet in left hand, slightly bent waist, smiling face, and polite expressions? Welcome to Bajiang Hotpot Restaurant? Send the DM sheet to the target object with the right hand.

(4) In dressing the, you can choose the employees in the store or temporarily hire nearby college and middle school students.

(5) Precautions: If the other party doesn't receive the DM slip, it can't be forced into the other party's hand, and pay attention to picking up the DM slips scattered nearby to avoid causing bad impression. The number is 1,-2, copies per day, which is about 3,-6, copies in three days.

(6) Distribution (giving away) of advertising balloons: Choose middle and high-grade tea houses, bars and cafes, and the number depends on the surrounding conditions.

(7) Distribution of advertising napkins: The distribution of advertising napkins follows the meal time, that is, between 11:3 and 12:3, and is distributed in some high-end fast food restaurants next to the government and administrative departments, because most of the people inside are government officials and senior employees of modern enterprises after the implementation of the nine-to-five reform. At the same time, advertising napkins will be distributed to the facade facing the street, but attention should be paid not to other restaurants and noodle stalls.

note: the DM sheet attached with the newspaper is of a size of 16K, while the DM sheet distributed on the street is distributed together with the advertising napkin.

(8) Waist Drum Team (or other programs with local people's style): a team of 6 people, and two of our welcoming guests are sent to the front, and a banner reads:? Chongqing * * * * Hot Pot Restaurant opens as a treat, with 1 yuan (dishes) and Yuan (coupons)? . Another banner reads:? During the opening ceremony, gifts continued+address+reservation phone number? (you can walk at the end of the team), the waist drum team is tentatively set at three, one for each three days after opening, and the route is selected from densely populated areas or main streets; The time is 1:3-13: in the morning (cooperate with the distribution of DM bills along the way).

(9) What is the content of SMS? Eat * * * * hot pot, giving you a double surprise: warmly celebrate the opening of Chongqing * * * * hot pot shop, eat 1 yuan (dishes) and give Yuan (coupons); Gifts keep coming, so make phone reservations.

(1) TV subtitles: You can refer to the content of short message advertisements, and add address information, welcome, etc.

(11) local traffic station.

Planning scheme for the opening of a hot pot restaurant in Chongqing

(V) Detailed rules for opening promotion

(1) The consumption amount of single table dishes is located at 5-99 yuan, and 5 yuan meal coupons and 1 poker card are given.

(2) The consumption amount of a single table is 1-149 yuan, and a meal coupon of 1 yuan and a general poker card, an umbrella of * * * * and a cup of * * * * (ordinary) are given.

(3) The consumption amount of single-table dishes is 15-199 yuan, and 15 yuan meal coupons, 1 general poker, 1 umbrella and 1 * * * * cup (ordinary) are given.

(4) If the amount of dishes for a single table is 2-249 yuan, send 2 yuan meal coupons, 1 general poker card, 1 umbrella and 2 cups (ordinary).

by analogy, if the customer has the requirement of poker quantity, he can add a proper amount of gifts, and so on. Note: The instructions for the use of meal replacement vouchers should be clear, excluding alcohol consumption.

Note: 1. Every table will be given a handbag and a Chinese knot.

2. Please refer to the detailed rules for the use of meal replacement vouchers when you come to spend with meal replacement vouchers.

3. The right to interpret activities belongs to the store.

There are also the following promotion details for reference:

1. Giving cash coupons is related to the round-trip transportation expenses of diners.

2. During the activity, the dining staff will drink * * * all kinds of nourishing wine for free.

3. Anyone who eats during the activity can enjoy it? Discount.

the significance of this promotion: eating 1 yuan (dishes) and giving 1 yuan (meal coupons) is actually equivalent to a 25% discount, but it gives the guests the feeling that they can eat it again for free, which is easy to accept and more attractive. The gifts given can also play a role in local publicity

(6) Opening Ceremony

If local celebrities or officials can be invited, a grand opening ceremony can be picked up. Scheme 2 of opening activities of small hot pot restaurant

background investigation and analysis of promotional activities

analysis of geographical location and target consumers of hot pot city:

whether the geographical location of hot pot city is facing the street, the parking lot location, the flow of people, the environment around the store, whether there are universities, institutions, enterprises and institutions, and how the competition situation is known from only known information, the target groups of this hot pot city are mainly the surrounding residents and enterprises and institutions.

analysis of the core competitiveness of chafing dish city

If there are similar chafing dish cities around, the core competitiveness of the store will not lie in the chafing dish products (of course, it does not refer to the quality, taste and taste of chafing dish, remember that this is the basis of chafing dish city, not as a core competitiveness). In the future marketing plan, our store can explore other differences and core competitive advantages of other competitors after being familiar with the surrounding competitive environment.

if there is no similar hot pot city around, you can rest assured to publicize hot pot as a bright spot to attract more consumers.

analysis of promotion target of chafing dish city;

what is the purpose of opening? The opening of our store was a hit? , but there is no clear real promotion goal. According to the analysis of the promotion task and the opening practice in the industry, there should be the following promotion objectives: (1) to expand the popularity of hot pot city;

expand the influence of chafing dish city on Jinhu area;

attract more consumers to spend money in the store during the promotion period, and at the same time achieve the purpose of promoting this hot pot city;

in view of the above three opening promotion objectives, this planning scheme will focus on the third objective with direct effect.

printing of publicity materials leaflets;

Give gifts (calves) and fill in the difference of wine discounts;

the celebration expenses on the first day of opening.

Rainbow Gate mobile advertising (car body advertising, influential truck and bicycle advertising, walking in the street with advertising shirts, etc.)

Shop layout (X-stand, Yi Labao, bus stop, etc.)

Shop etiquette (wristbands, hostesses, etc.)

TV advertising, SMS advertising (optional)

Promotion target of VIP card opening.

Opening promotion strategy (scheme attachment: printed contents of leaflets)

(1) Low-price attracting strategy:

Free delivery of 1 yuan hot pot on the first day of opening! (Only three tables, not with? 1 yuan beer for free? Participate in activities together).

three days before the opening, 1 yuan beer is free to drink! (Only for three tables, activities cannot be repeated).

three days before the opening? Today, did we pack your dinner? Theme publicity activities. (Only one table is allowed, and it needs to be controlled within the 2 yuan of each table. A large number of leaflets should be distributed, and consultation points and registration points should be set up (and lucky families should be selected on the spot).

from the fourth day of opening, in order to stimulate consumers to continue spending in the store, in addition to continuing to implement? 1 yuan beer for free? Activities (outside the table three times a day), and determine the preferential relationship of promotional drinks with the wine merchants, and implement (1 bottle of beer in 1 yuan, enough for XX bottles to send hot pot). How to give specific products can be freely determined. (Implementation principle: fully consider seasonality and regionality, and minimize the cost in the next four days through negotiation).

(2) Do diners send them off politely every other day? Strategies for attracting repeat customers:

1. Customers who come to our store for consumption during the opening period will get a piece of nutritious milk (16 boxes of Yili and Mengniu are acceptable) from our store the next day after consumption, and type it out? Moumou hotpot