Reading is the best time to grow up.

If you want to operate new media platforms such as Tik Tok, Little Red Book and Video Number, you need the ability of copywriting planning and operation. Many readers have been asking me: "What books should I read to learn new media operations?" "How can I practice writing and write articles that impress others?" Maggie shared the book list at the bottom of the wardrobe with you today! (The following are non-advertisements, for reference only) 0 1 New Media Operation Recommended List 1. Mix's Writing Skills and Examples of Creative Copywriting and Marketing Planning: Writing Skills and Examples of Creative Copywriting and Marketing Planning summarizes the classic and practical writing methods at home and abroad, and combines the author's experience and innovation in the past ten years to help you break through the four bottlenecks and let you know that you can write articles. After reading this book, you will think about problems with logical thinking, look at problems with rigorous and thorough eyes, and touch people's hearts with smooth and sensational words. Writing Skills and Examples of Creative Copywriting and Marketing Planning is the crystallization of the author's ten years' practical experience in copywriting planning and activity promotion. The planning ideas are all open, and frankly tell you how to make the words attractive, how to make the products sell well, how to plan an activity, how to give full play to the effectiveness of the activity, and help you easily improve the planning level. Interested parties can poke the following link to see: 2. Liu Fei's "From Idea to Product: Values and Methodology of Product Managers" describes: This book takes the methodology and values of product managers as the main line, and tells the problems that product managers should consider, the ideas for thinking and the methods for solving problems in the process from idea to product. The first part mainly talks about the steps from the general idea to the specific scheme. The second part mainly describes how to implement the scheme, and how to conduct user research, demand analysis and product design. The third part mainly talks about the methods and management skills that need to be mastered during the implementation of the plan. The last part mainly talks about some problems that product managers should consider during their work and growth. Interested parties can poke the following link to see: 3. Introduction to New Media Operation: This book comprehensively introduces the new media operation and the specific contents of each module of the new media operation. Chapter 1 focuses on the basic concepts of new media operation, including the definition, development history and technical terms of operation; The second chapter focuses on the career development of new media operation, and guides readers to fully understand the positions and related requirements of new media operation through the list of reverse capabilities of enterprise needs; The third chapter focuses on the methods and strategies of user operation, including specific skills such as describing user portraits, building user systems, attracting accurate users, and improving user activity. The fourth chapter focuses on the concept of product operation, especially the methods of product category identification and life cycle management; The fifth chapter focuses on the core and skills of content operation, including the seven links of content operation, the design methods of long and short content and the specific skills of combining scene design content; Chapter 6 focuses on the planning and implementation of activity operation, especially the planning method of cross-border activities and the implementation method of activity plan; The seventh chapter focuses on the dismantling of new media operation cases, and guides readers to understand the dismantling skills of new media cases through Theory of Three Represents cases of platform operation, event operation and personal brand operation. This book is not only suitable for learners and practitioners of enterprise's new media operation, but also can be used as a teaching material for new media operation courses in undergraduate colleges and vocational colleges, such as marketing, enterprise management, business trade, e-commerce, etc. If you are interested, you can poke the following link to see: (48.2 yuan after receiving the coupon) Fan Welfare: Forward this tweet to a circle of friends for 2 hours. After completing the task, you can get an e-book called "Notes on New Traffic Growth". You can trust me privately if you need it. Thank you.