Is Chow Tai Fook of Bingdundun authorized?

In order to protect "Bingdundun", BOCOG enjoys the copyright of "Bingdundun" image, the exclusive right of registered trademark and the patent right of design, and the exclusive right of registered trademark of "Bingdundun" in Chinese and English. This mascot, which represents the spirit of the Winter Olympics and cultural self-confidence, became popular at the beginning of the year, and "one pier is hard to find" and "one pier for every household" became a phenomenal level. Many businesses seize the desire of fans and make false sales with the slogan of "cuteness, stupidity and value preservation". Most of the "shanzhai" golden shields are three-dimensional "ice shields" gold ornaments launched by the official flagship store of the Olympic Games. Some merchants have also launched flat, big-headed and pocket-sized versions of "Bingdundun" gold ornaments, and some even launched "Yindundun". Some shops selling "Golden Shield" on Taobao said that their products have no brand and are wholesale from Shenzhen Shuibei International Jewelry Exchange Center. A jewelry seller who claimed to be from Shenzhen Shuibei International Jewelry Trading Center said that they were not authorized to sell the "Golden Shield" now, which is very sensitive and may be investigated.

Bingdundun has completed its mission, but the related work of protecting Bingdundun's intellectual property rights has just begun. We need to work together, consciously resist all forms of "ice pier" imitation, and supervise and report in time; Market supervision departments should also conduct special inspections on the "ice shield" for making and selling fake goods, and severely investigate and deal with it once it is discovered; Merchants should also consciously restrain themselves. As a brand, they can better understand the importance of originality and intellectual property rights, and they must never deliberately take advantage of loopholes to make profits. The whole society should make joint efforts to protect the beloved "ice pier", thicken its protective cover, advocate respect for intellectual property rights, and make infringers feel ashamed.