What does corporate image include?

question 1: what does corporate image include? Corporate image brand visual integration project: VI (Visual Identity) is corporate visual identity, which fully conveys the spirit, industry characteristics and differences of the enterprise through scientific visual language, is a powerful tool for shaping corporate image brand and expanding corporate visibility, and is the communication carrier for the sustained and stable development of corporate image and brand. Visual communication is one of the main ways of corporate image communication. Externally, standardized VI system design can increase the company's sales and create a good social living environment for enterprises; Enhance the visibility of consumers, business partners, investors and many other groups; Enhance the company's brand strength and intangible assets. Internally, enhance employees' sense of belonging, loyalty and cohesion. Concise and standardized VI identification system makes communication clear and effective. Thereby reducing internal friction and improving the work performance of employees. Corporate image is abstract, conceptual and comprehensive. Through VI project means such as corporate logo, name, standard words, standard colors, symbolic graphics, office supplies, clothing, vehicles, architectural appearance, flags, exhibitions, public welfare undertakings, advertising activities, and public relations, it spreads with a unified and unique symbol at different times and on different occasions, attracting public attention and forming an intuitive impression, which is accepted by the society. For many service enterprises, it plays a key role in directly affecting their business performance and can have a positive external impact. VIS identification system has laid a good foundation for the company to finally achieve its own business brand goals. VIS identification system mainly consists of two parts: the basic combination specification of enterprise logo and the application identification system specification. .

Question 2: What are the following aspects of corporate image? Corporate image refers to the overall impression of the enterprise established by people through various signs of the enterprise (such as product features, marketing strategies, personnel styles, etc.), which is the core of corporate culture construction. Mainstream business management education such as EMBA and MBA has introduced corporate image.

definition

corporate image refers to the overall impression

corporate image (3)

images of the enterprise established by people through various signs of the enterprise, which is the core of corporate culture construction. Corporate image is an external manifestation of corporate spiritual culture, and it is the overall impression that the public feels in the process of contact and communication with enterprises. This impression is obtained through the sensory transmission of the human body. [1]

Keller, a famous brand expert, defines corporate image as: consumers reflect their perception of the organization through association in their memory.

introduction to image

from the psychological point of view, image is the overall impression of something formed in people's brains through various sensory organs such as vision, hearing, touch and taste, in short, perception, that is, the reproduction of various feelings. It is very important to know that image is not the thing itself, but people's perception of things. Different people's perception of the same thing will not be exactly the same, so its correctness is influenced by people's consciousness and cognitive process. Because consciousness has subjective initiative, different images of things in people's minds will have different effects on people's behavior.

energy-saving publicity image design

corporate image is the overall feeling, impression and cognition of the enterprise inside and outside the enterprise, and it is a comprehensive reflection of the enterprise situation.

On the basis of impressions, people's judgments are added, and then a public attitude with internality, tendentiousness and relative stability is formed. Only the positive or negative attitude of most people can form public opinion. Public opinion repeatedly acts on the human brain through mass media and other channels (such as people's conversations and expressions, etc.), and finally affects people's behavior. There are good and bad corporate images. When an enterprise has a good corporate image among the public, consumers are willing to buy the products or accept the services provided by the enterprise. On the contrary, consumers will not buy the products of the enterprise, nor will they accept the services provided by it. Whether the corporate image is good or not can't be generalized. Most people think that a company is good, but others may feel bad, and this bad image will determine that he or she will not accept the products or services of the company. Nothing can pursue perfection, so we must grasp the main aspects of contradictions here and understand and grasp the corporate image as a whole.

image composition

corporate image composition: product image, media image, organization image, logo image, personnel image, cultural image, environmental image and community image

components

product image

quality, style, packaging, trademark and service

organization image

system, system and policy. Service, security, scale, strength

personnel image

leadership, management group, employees

cultural image

historical tradition, values, enterprise spirit, heroes, group style, professional ethics, words and deeds, company etiquette

environmental image

corporate facade, buildings, symbols, layout and decoration. Environmental protection and greening

community image

community relations, public opinion and

2 classification

There are many classification methods for corporate image. According to different classification standards, corporate image can be divided into the following categories;

Internal image and external image

This is divided by the internal and external performance of the enterprise. For example, if we observe a person, there is a difference between internal temperament and external appearance and body shape, and the corporate image also has this difference. The internal image mainly refers to the invisible and intangible parts such as corporate goals, corporate philosophy, corporate spirit and corporate ethos, and is the core part of corporate image. The external image refers to the visible and audible parts of the enterprise's name, trademark, advertisement, factory building, factory song, product appearance and packaging, ceremonies, public activities, etc., which is the external expression of the internal image.

Real image and imaginary image

This is divided according to subjective and objective attributes. Real image can also be called objective image, which refers to the actual concept, behavior and material form of enterprises. It is an objective existence that is not transferred by human will. Such as the production and operation scale, product and service quality, market share, output value and profit, etc., all belong to the real image of the enterprise. The response image is the subjective impression of users, suppliers, partners, internal employees and other enterprise stakeholders on the whole enterprise, and it is the reflection of the real image through media and other channels ..... >; >

question 3: what are the elements of corporate image? Corporate image consists of organizational image, product image, personnel image, environmental image, cultural image and community image. The components of the above-mentioned images can be subdivided into the following categories:

organizational image: system, system, policy, guideline, process, procedure, benefit, efficiency, credit, commitment, service, guarantee, scale and strength

product image: quality, packaging, style, trademark and service

personnel image: leadership and management. Exhibition system, environmental protection and greening

cultural image: historical tradition, values, enterprise spirit, group style, professional ethics, code of words and deeds, company etiquette

community image: community relations, public opinion

The above elements should be involved when a company shapes and maintains its corporate image. Only in this way can we truly create a good public image for the enterprise ~

Question 4: What does the corporate image design include? A. Office supplies: envelopes, stationery, sticky notes, business cards, badges, work permits, invitations, folders, letters of introduction, bills, memos, information kits, official documents and forms, etc.

B. External architectural environment of the enterprise: architectural modeling, company flag, corporate facade, corporate signboard, public signboard, road sign, advertising tower, neon advertisement, courtyard beautification, etc.

C. Internal building environment of the enterprise: signs of various departments, common signs, floor signs, corporate image signs, flags, billboards, POP advertisements, shelf signs, etc.

D. means of transportation: cars, vans, buses, trucks, tool carts, tankers, ships, planes, etc.

e. Clothing: manager's uniform, manager's uniform, employee's uniform, etiquette uniform, cultural shirt, tie, working cap, buttons, epaulettes, badge, etc.

F. Advertising media: TV advertisements, magazine advertisements, newspaper advertisements, online advertisements, street sign advertisements, poster advertisements, etc.

g. product packaging: paper box packaging, paper bag packaging, wooden box packaging, glass container packaging, plastic bag packaging, metal packaging, ceramic packaging and wrapping paper.

H. Official gifts: T-shirts, ties, tie clips, lighters, key cards, umbrellas, medals, gift bags, etc.

I. display: window display, exhibition display, shelf display, display display, etc.

J. Printed matter: company profile, commodity description, product profile, calendar, etc.

question 5: what are the good corporate images? 1. corporate environmental image; Second, the product image; Third, the image of leaders and employees; Fourth, the management level.

Question 6: The forms of corporate image include those of CI/CIS corporate image system

1. Tangible:

1. Advertising: advertisement on tv, corporate website, newspaper advertising design, magazine advertising design, body advertising, billboards, light boxes, banners, outdoor stickers, color pages, calendars, desk calendars, etc.

2. Business supplies: enterprise picture books, product samples, product manuals, product packaging, product booths, etc.

3. Identification system VI/VIS: corporate logo (logo/ trademark), gate design, front desk design, publicity column, exhibition board, street sign, slogan, sign sticker, franchise distribution card, flag guide, store design, vehicle logo, employee clothing, badge card, business card, employee handbook, factory newspaper and factory magazine, handbag and promotion.

4. Business supplies: stationery, envelopes, coupons, service cards, etc.

2. Invisible:

1. Corporate philosophy: market outlook, quality outlook, marketing outlook, service outlook, talent outlook and management outlook;

2. Enterprise spirit: dedication and innovation;

3. Enterprise goal (commercial slogan);

4. Image endorsement.

I hope the above answers are helpful to you!

question 7: what levels and contents does the corporate image include? First, the role of a good corporate image intrinsic spirit 1, pioneering and innovative spirit: this is what every enterprise should have, and it is very important. That is to say, every enterprise should adapt to the needs of market economy, be brave in exploration and innovation, that is, with the development of society, the change of environment, the needs of activities and different public objects, constantly supplement, improve and innovate the content and form of public relations activities, so as to make them richer, more distinctive and more attractive. This requires public relations personnel (especially senior leaders) to have keen insight, positive thinking of seeking differences, rich imagination and good knowledge structure, as well as good psychological quality, fearless exploration spirit and active inspiration. 2. Positive social outlook and values. Enterprises should have their own social philosophy, not only to establish a good citizen image in marketing activities, but also to care about social problems and social public welfare undertakings, so that enterprises can benefit the people and society while developing themselves. Modern enterprises should not only engage in production and business activities and gain profits, but also bear certain social responsibilities and social obligations, so as to show that enterprises are members of the social family and should contribute to the development of society. Doing so will not only be conducive to social progress and prosperity, but also win the general favor of the public for enterprises. 3. Honest and fair attitude. Enterprises should be law-abiding, fair in trading and considerate in service. This honest and decent competitive attitude and management style is the foundation of corporate image. 2. Appearance image 1. Enterprise name: Some people think that this is the first step to establish a corporate image. There is an old saying in business called "selling signboards", because the quality of signboards has a certain impact on consumers' psychology, and it will even affect the operating effect of enterprises. Before liberation, some enterprises in old China were very particular about it. It was a reduced advertisement that integrated silence, warning, training and response. Therefore, the name of an enterprise should be as exquisite as naming people, and easy to understand and remember, fresh and eye-catching, and profound in meaning; Avoid empty, boring, conceptual and featureless names. Some enterprises with brand-name products consciously unify the product brand and enterprise name, and can also receive the effect of complementing each other. 2, enterprise advertising: This is a means of appeal, everything should be based on deepening the public impression, it should mobilize all factors to influence the public's subjective choice of information sent by enterprises. This kind of advertising to promote the company's own public relations is more difficult to succeed than product advertising. In short, it has to achieve such an effect, that is, it makes people feel deja vu, and at the same time they have to sit up and take notice. 3. Corporate logo: It is a part of modern design, including trademarks and organization logos. Because it is easy to identify, remember, appreciate and make, it plays an important role in ensuring credibility, establishing image and strengthening communication. It is a part of the good image of the enterprise and an intangible property of the enterprise, and its value can be estimated. Therefore, enterprises can design distinctive signs as their own symbols and leave a good impression with unique artistic ideas, so as to achieve the purpose of deepening public perception. 4. Environmental facilities: This is particularly important in commercial enterprises. The comfortable and beautiful environment layout and advanced business facilities of commercial enterprises can affect customers and employees physically and psychologically, and then directly affect the business effect. In short, the content of corporate image is comprehensive, it is not only the image of corporate products, but also the performance of corporate culture, involving many factors. Therefore, as the public relations department of image design, it should fully consider the characteristics of the enterprise itself, as well as the psychological needs, interests and habits of the public, and carry out scientific planning and design to ensure that the corporate image is perfect, unique and unique. Second, the role of corporate public relations in shaping corporate image As a means, corporate public relations can create a good social environment for enterprises and mobilize the enthusiasm of internal members, so that enterprises can develop smoothly. The important role of public relations activities in enterprise management has been paid more and more attention by people of insight. Social practice shows that a good relationship between enterprises and the public is conducive to establishing a good image of enterprises, promoting the sales of enterprises' products, broadening popularity, strengthening the relationship between enterprises and the public, collecting and feeding back information of enterprises, resolving contradictions and eliminating public misunderstandings.