Cheng Junfeng: Give up the "iron rice bowl" to start a business, 18 to build a billion-dollar enterprise.

Cheng Junfeng: Give up the "iron rice bowl" to start a business, 18 to build a billion-dollar enterprise.

Entrepreneurial stories are not only about the experience of entrepreneurs, but also about the skills, experiences and ideas in entrepreneurship, so that latecomers can learn from them and combine or learn from them according to their own conditions to achieve entrepreneurial goals. The following is the Cheng Junfeng I compiled for you: Give up the "iron rice bowl" to start a business, and 18 build a 100 billion enterprise. Welcome to reading. I hope you will like it.

With the continuous development of enterprises, Cheng Junfeng has a broader vision and stronger entrepreneurial ambition. See how Cheng Junfeng builds a billion-dollar enterprise in 18 years?

Cheng Junfeng, a college student born in a peasant family, is ambitious and hardworking. After 18 years' efforts, he has turned a small company with an initial capital of only 600,000 and only seven or eight employees into a diversified enterprise group involving mining, liquor brewing, pharmaceutical production, electric power manufacturing, printing and packaging, hotel catering, financial services and vehicle security inspection. At present, this private enterprise, which was born and raised in Tianshui, has an asset scale and an annual output value exceeding10 billion yuan. It has 19 subsidiaries at home and abroad, solved more than 5,000 jobs and donated more than 40 million yuan of love.

Give up the iron rice bowl and start your own business after graduating from college.

Cheng Junfeng, a native of Gangu,1graduated from Southwest University of Political Science and Law in September 1996. Standing at the crossroads of life, some people are eager to stay in big cities and live a comfortable life, while others are looking forward to "shining" in big institutions. However, in front of Cheng Junfeng's eyes, what is fixed is: under the dim oil lamp, the tired mother grabs the soles of her shoes and walks barefoot in the cold soil on the rugged mountain road to go to school on a muddy rainy day. Poverty, like an inevitable nightmare, is deeply etched in Cheng Junfeng's distant memory. He is determined to use his wisdom and strength to create wealth and challenge the fate of the poor.

He gave up the iron rice bowl of the silver public security system and resolutely founded Tianshui Haofeng Industrial Co., Ltd., starting from the service industry and the wholesale of small commodities. In the market, Cheng Junfeng suffered a lot, tasted bitterness and increased his knowledge and talent. When mining in Qinghai, he even encountered the dilemma of running out of food and oil and 12 partners, but he persisted and finally ushered in the dawn of victory. Back in Tianshui, he keenly realized that Zhangjiachuan County is rich in iron ore and copper resources, but it has not been well developed and utilized due to ideas, talents and funds. Small-scale mining and backward technical equipment have caused serious loss and waste of resources. In 2002, with the support of the local government, he established Sol Zhang Xinda Mining Development Company. Due to reasonable operation and proper management, the enterprise has developed rapidly, gained considerable profits and opened up new tax sources for the local government. Over the years, the annual tax paid by the company alone has accounted for more than 50% of the fiscal revenue of Zhangjiachuan County.

With the continuous development of enterprises, Cheng Junfeng has a broader vision and stronger entrepreneurial ambition. Around 2006, Haofeng Company successively invested and reorganized five enterprises including Tianhe Liquor Qingshui Distillery, Tianshui Distillery, Qingshui Workers' Sanatorium, Glory and Xike Electric Appliance Co., Ltd., and the resources were reorganized and integrated, which made these enterprises gradually get out of the predicament and glow with vitality. In 2007, Haofeng Company invested and established Gansu TEDA Printing Development Co., Ltd. .. 20 12 and 10, Haofeng Group successfully acquired Tianshui Huang Qi Pharmaceutical Co., Ltd. ... Tianshui Motor Vehicle Safety Testing Co., Ltd. was newly established on August 20 13. It has laid a good foundation for the diversified development, transformation and leap-forward development of Haofeng Group.

The drastic changes in restructuring prompted the pharmaceutical companies that were about to close down to go public five years later.

Among the 19 companies under Tianshui Haofeng Group, Gansu Tianshui Huang Qi Pharmaceutical Company is the most representative and worth learning.

The last state-owned enterprise in Tianshui, from 1998 to 20 12, still has not got rid of the current situation of restructuring. In 20 12, Haofeng Group acquired 42.6% equity of Huang Qi Pharmaceutical at a high price of 75.3 million yuan, becoming the largest shareholder, which brought new opportunities for the development of the enterprise. In just two years, the enterprise came back to life, and the total industrial output value was 63.53 million yuan in the first half of this year, up 65.438+0 10.6% year-on-year. Before the enterprise reform, the average monthly salary of 20 1 1 employees was only in 900 yuan, which reached 2554 yuan in the first half of this year. The employees of the company are full of rapid development vitality.

Talking about the reorganization of Huang Qi Pharmaceutical, Zhang Baoan, the current chairman, is still deeply touched. The restructuring of Huang Qi has experienced three ups and downs, but it was not successful. In this process, enterprises missed development opportunities again and again. When Haofeng Group first entered Huang Qi Pharmaceutical Co., Ltd., only some production lines such as concentrated pills and oral liquid were in operation, and most dosage forms were in a state of suspension. In order to fully resume production, Haofeng invested more than 6 million yuan to purchase equipment, transform the factory building, improve the environment, and carry out GMP certification of honey pills, navel agents, mixtures, syrups and other dosage forms. After nearly two months of hard work, we finally obtained the certification of relevant departments. After the resumption of production, 56 approval numbers of 32 varieties of Huang Qi pharmaceutical industry were listed in the national essential drugs list. The independently developed Cistanche Tongbian Oral Liquid and Luoke Tuberculosis Pill are exclusive varieties in China, as well as national patent products and national traditional Chinese medicine protection varieties, and have been rated as famous products by the state and Gansu Province for many times.

Zhang Baoan said that in order to ensure the supply of raw materials, the company signed a contract with Zhangye City this year to invest 20 million yuan to build a 25,000-mu Chinese herbal medicine base. According to the current operating conditions and development momentum, the company is expected to invest 500-800 million yuan in the future to build a first-class domestic and world-leading new factory according to the new GMP standards. Ensure that Huang Qi Pharmaceutical will be listed within five years and become one of the top 50 Chinese medicine preparation enterprises in 10.

Excellent corporate culture supports Haofeng to become bigger and stronger.

"One year enterprise depends on luck, ten years enterprise depends on management, and a hundred years enterprise depends on culture". Entering the corporate culture exhibition hall of Haofeng Group, the distribution map of Haofeng 19 subsidiaries is in sight. The reporter learned about Haofeng's enterprise development process, visited the cultural wall and went to the product exhibition area, and deeply felt that Haofeng formed a distinct management concept and corporate culture in the development process of 18, which is the foundation for the group to become bigger and stronger.

Li Xumao, assistant general manager and office director of Haofeng Group, said: "In modern society, whoever has the advantage of corporate culture will gain a competitive advantage. He said that through the unremitting efforts of party committees, trade unions and youth league committees, Haofeng gradually formed a corporate culture system with party building culture as the core. In this cultural system, there are image culture with proper words and deeds and civilized manners, resolute implementation culture, honest culture responsible for employees, enterprises and partners, sports culture to enhance and improve physical fitness, and social public welfare culture to help the poor and benefit one side ... Through the construction of enterprise characteristic culture, the cohesion, centripetal force and core competitiveness of enterprises have been effectively improved.

At the same time, the enterprise also attaches great importance to the improvement of the ideological and moral and comprehensive quality of all employees. Over the years, Haofeng has adhered to the talent training mode of "introduction+training", introduced senior talents for enterprises, forged needed talents based on posts, and trained useful talents for society, and cooperated with some key universities such as Lanzhou University and Xi Jiaotong University to innovate and practice the "one-to-three" senior management talent training project. At present, among all kinds of management personnel of Haofeng Group, there are 68 senior and intermediate title management personnel and scientific and technological personnel, 8 doctoral students and 20 master students.

"Caring and taking responsibility" has become a part of enterprise development.

And the development of private enterprises is immune or beneficial to one side? In Cheng Junfeng's words, we should answer "We must go beyond profits and assume social responsibilities". He thinks. Over the years, Haofeng Group has not forgotten its contribution to social undertakings while developing. Charity has become an important part of Haofeng corporate culture. At his suggestion, the board of directors decided to make millions of yuan of social donations every year. In recent years, Haofeng Group has donated more than 40 million yuan to social welfare undertakings. In 2008, Haofeng Group signed an agreement with Tianshui No.2 Middle School, and invested 500,000 yuan every year to jointly hold Haofeng Class and Haofeng College Entrance Examination Scholarship with the school to help students with excellent academic performance and family difficulties. Haofeng Group also invested, contributed and provided equipment, which solved some problems such as "difficult to walk" and "difficult to draft" for ordinary people.

In recent years, Haofeng Group has actively participated in enterprise restructuring and reform. In every acquisition and reorganization of the enterprise, the original employees have never been pushed to the society, but they have been fully accepted to ensure that the old employees are properly placed one by one. It has also actively created more than 3,000 jobs for laid-off workers, which has been well received by all sectors of society. In 2008, when the global financial crisis struck, Haofeng Group was the first enterprise in Tianshui City that publicly promised not to take the initiative to lay off employees and reduce wages, which contributed to social stability and set an example for building a harmonious enterprise. Since 20 12 years, Haofeng Group has actively responded to the joint action of the provincial party committee, invested more than RMB1000000, and built large-scale stage, new farmer talent training center, new rural reading room, basketball court, new rural cultural station and other cultural activities places and facilities for Zhangjiashan Village, Anyuan Town, Gangu County. Visit two families in Zhangping Village, Mali Town, Wushan County regularly to solve practical difficulties for them.

Because of this, Haofeng Group has been commended and rewarded by the state, provinces and cities for many times. In 2008, it was awarded the plaque of "benefiting future generations" by the Gansu provincial government, and was awarded the Labor Award on April 20 165438+ 10 in the same year, and was named "Top Ten Honest Enterprises in Chongde, Gansu". Cheng Junfeng also won the honor of being a model worker in Gansu Province and an outstanding builder in Socialism with Chinese characteristics.

Haofeng Group has always adhered to the business philosophy of "seeking development for enterprises, contributing to society and seeking well-being for employees", constantly innovating and striving for progress, and exploring a scientific development path for non-public enterprises.

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