What is the most beautiful ice cream in the world?

Noble quality, decades of romantic and fashionable efforts, sweet interpretation across time and space.

Haagen-Dazs: Make the best ice cream in the world.

The raw materials pursue pure nature and origin, and there are more than 2,000 production processes to ensure the high quality and good taste of the products.

"100% natural raw materials and more than 2,000 processes ensure the pure taste of Haagen-Dazs ice cream. It is reported that Haagen-Dazs, as a world-famous ice cream brand, is almost harsh in the choice of raw materials-vanilla comes from Madagascar, coffee comes from Brazil, strawberry comes from Poland, chocolate comes from Belgium, nuts come from Hawaii, green tea comes from Japan, mango comes from India ..., and it is also mixed with romantic sunshine of French descent, making it "Rolls Royce in ice cream".

Quality is everything.

The price of high-quality products will increase disproportionately. Haagen-Dazs, who is familiar with this, has always refused mediocrity and persisted for decades.

According to the technical staff of Haagen-Dazs, in 1950s, due to the development of freezing technology and technology, many ice cream manufacturers added more air, stabilizers and preservatives to their products, so as to prolong the shelf life of products and reduce operating costs. Ruben Martes, the founder of Haagen-Dazs at that time, was unmoved by short-term speculative interests, and insisted on producing pure natural, high-quality and excellent flavor ice cream products, and strengthened the investment in product research and development, targeting sales mainly at some high-end restaurants and shops. This series of practices won praise for the early Haagen-Dazs.

Today, Haagen-Dazs takes the concept of high quality to the extreme. Its global procurement system and strict testing procedures ensure that the raw materials selected by Haagen-Dazs must be famous products all over the world. This is combined with the most exquisite technology of Haagen-Dazs, which makes the ice cream art to the extreme. Countless people who love Haagen-Dazs often praise her with various reputations-"synonymous with perfect fashion" and "spokesperson for the art of Peak ice cream dessert".

Make the best ice cream

Ruben Martes, the creator of Haagen-Dazs, started selling homemade ice cream and fruit ice on the Bronx street in new york when he was 17 years old. In 1950s, Martes, who was in his forties, had learned about the development of the ice product market. He was keenly aware that the low-priced ice cream market had gradually matured, and he aimed at the market gap of high-priced ice cream at that time.

"Make the best ice cream!" Martes clearly shouted out his manifesto. There is no doubt that Martes's high-throwing and low-sucking route is risky, but at the same time it is very forward-looking. His ice cream Haagen-Dazs was very popular and set off an ice cream revolution all over the world. Although Haagen-Dazs changed hands several times later, its expensive image never changed.

How to make the best ice cream? Martes's aim is to spare no expense, abandon the practice of emphasizing cost and external color at that time, and make ice cream with first-class export feeling. He strictly selects the purest and most natural raw materials: fresh skim milk, whipped cream, egg yolk, sugar and water are the basic raw materials. Butter, food essence, emulsifier, fruit syrup, thickener and other materials commonly used by other brands simply can't enter the ingredients list of Haagen-Dazs. And the best natural ingredients from the best place of origin make the synthetic seasonings of other competitors far behind.

Up to now, Haagen-Dazs has continued this fine tradition. Haagen-Dazs, which is sold all over the world, uses the best raw materials and strictly controls the origin of ice cream. Only internationally recognized pollution-free high-quality milk producing areas can enter the site selection list of Haagen-Dazs ice cream production plants. At present, the French Arras factory, which imports original Haagen-Dazs ice cream to China market, is the origin of the best milk and is famous for its excellent sunshine, soil and water.

Unique emotional marketing

If you love me, please treat me to Haagen-Dazs. Since 1996 entered China, this classic slogan of Haagen-Dazs has spread like a "love virus" in Beijing, Shanghai, Guangzhou, Shenzhen and other cities. For a time, Haagen-Dazs ice cream became a fashionable food of urban petty bourgeoisie.

However, Haagen-Dazs is obviously still a luxury. Among the 55 countries that Haagen-Dazs entered, it is the most expensive ice cream brand. Haagen-Dazs never denies that his consumers are young people who are at the top of the income pyramid and pursue fashion. While investing huge sums of money to ensure the quality of products, its price is also not polite. The cheapest bucket costs more than 30 yuan, and the most expensive ice cream cake costs more than 400 yuan. To put it bluntly, Haagen-Dazs is not only an ice cream, but also represents a fashionable lifestyle and taste.

Haagen-Dazs never worries about sales, because he labels himself with eternal emotion. For those loyal fans, eating Haagen-Dazs is just like sending roses, only caring about love. Haagen-Dazs associates his products with the sweetness of love, attracting lovers to patronize frequently. The deep affection outside the store adds to the image depth of the brand. Haagen-Dazs' product manuals and posters all adopt romantic scenes where couples embrace passionately, conveying the brand appeal of "pleasant experience" to the fullest. The decoration, lighting, lines of tables and chairs, and the use of colors of its specialty stores are also trying to set off this theme.

Every detail shows love, and Haagen-Dazs knows the emotional significance of ice cream. Since 192 1 was born in Bronx, new york, USA, Haagen-Dazs has been endowed with romantic emotional elements. Vanilla from Madagascar represents endless yearning and admiration, pure and fragrant chocolate from Belgium symbolizes sweetness and strength in love, bright red strawberry from Poland represents jealousy and test, and coffee from Brazil is the embodiment of humor and love. These top-grade raw materials from all over the world are condensed with Haagen-Dazs' unswerving love for nearly a hundred years, combined with excellent craftsmanship and immortal emotions, to create a variety of romantic desserts with unique customs, making the lips and teeth delicate and smooth, and creating a lasting aftertaste of love.