Slogan of China Water Conservancy Museum

I'd like to introduce the bookmarks of China Water Conservancy Museum's series of cultural and creative products.

Bookmark renderings

The above picture shows the unfolding effect of the designed finished product.

Let's sort out the design logic first.

First of all, China Water Conservancy Museum is a water conservancy industry museum. Water conservancy management is not a national management function after the founding of New China. The earliest water conservancy can be traced back to slave society and Dayu period. It is not a myth that Dayu, the world-famous man who managed water for three times, did not enter the house. Throughout history, it was Dayu's father who initiated water control, and Yu completed the great cause of water control. Therefore, as an industry representative and mascot, Dayu is very suitable. Our design idea, the first choice is to determine the first element, the protagonist-Dayu, and his familiar label "three doors don't enter"

Bookmark cover deepening design draft

Second, is there a clear name of water control function? The answer is yes.

Sikong was the official name of China in ancient times. Since the Western Zhou Dynasty, it has been placed in the third place, equivalent to the sixth place in the Qing Dynasty. Together with Sima, Scott, Shi Si and Stuart, they are called "five senses" and are in charge of water conservancy and construction. Jin Wen is a department staff member. Spring and Autumn Period and Warring States Period.

Confucius used to be a passerby.

Shun once named Yu a place to control water.

From this information, we can easily see that the names of the earliest water conservancy officials are common. This is the origin of the naming of this cultural and creative product "Sikong Shouxin". Choose two elements to determine-naming principles are common. Hand letter means hand gift. It's called "Sikong Shouxin"

On the other hand, official positions are common. Is there a standard for job execution? In the words of modern HR, do you want to have a job description? Ha ha. Needless to say, history is just silence, but it will never be buried. The ancient "job description" is not only clear, but also elegant. A few words, simple and clear.

Let's look at the big picture. Originally published in Guanzi Li Zheng: "Breaking water, clearing ditches, blaspheming, repairing obstacles and preventing waterlogging, although there is a lot of water, it will not hurt the grains. Although fierce and dry, it is common. "

Water control is a common responsibility, which clearly expounds what to do and how to do it. As a national institution, it does these things for the people. Isn't the content of the whole museum a record and study of these history, actions and achievements according to time and basin?

Ok, then choose three decisive factors-joint responsibility.

We printed it on the back cover and engraved it on the bookmark. There is a responsibility under each bookmark.

Industry museums need to publicize and deepen the mass base to reflect their functions, deepen communication with visitors and play the role of communication link, which is also a direction.

Wenchuang products only have ancient culture, which can cause * * *?

Fourthly, I think spiritual exquisiteness should not only make people stand on high places to watch, but also have something that can be used on the ground, which can be easily picked up and connected with users. What is this?

Nature is the spirit of water culture and water control culture. The spirit is immortal and will be passed down forever. Everyone can use it and be encouraged.

Therefore, the fourth element is the word "water" in ancient calligraphy, which represents water culture.

Element 5: ups and downs without giving up, when you can cut through the thorns.

The intention is obvious: please look at how the ancient sages fought against heaven. They were brave and resourceful. They use it to accompany you, encourage you, and be invincible when crossing mountains and encountering water ~

Limited to space, marketing will not be discussed for the time being ~

Attached is this volume in the series:

I'm Dayu's brother, and I'm the spokesperson for the image and cultural creative products of China Water Conservancy Museum.

Behind me is a professional design team.

Wenchuang has never just posted a beautiful picture.