May Day activity planning plan for clothing store

In order to ensure that activities are carried out in an orderly and effective manner, it is often necessary to prepare a specific, detailed, and highly targeted activity plan in advance. An activity plan refers to a written plan for an event, with specific actions to implement. Method details, steps, etc. How should we write an activity plan? The following is the May Day activity planning plan for clothing stores that I have collected and organized. Welcome to read and collect it. Clothing store May Day activity planning plan 1

1. Theme:

Happiness throws the "ball", and the next one belongs to you.

2. Activity time:

Starting at 11:00 am

3. On-site preparation:

1. Music playing (first warm up (Music creates momentum, attracts the masses, gathers a certain number of people, and enhances the atmosphere of the scene),

2. Parasols are set up, and staff are present.

3. Promotional slogans are hung.

4. Main activities

A particularly large T-shirt (the pattern is based on the name of the store and clothing features as the content) is hung above the store, and the inside of the coat is filled with balloons to make it full. ——Attract passers-by to stay.

Design two oversized pockets under the clothes (so that they can bulge), the left is the "Fu (clothing) bag" and the right is the "handbag". Audiences throw paper balls from bottom to top, and the winner will receive a corresponding gift. (Requirements: Names and contact information are written on the paper balls. After the event, several lucky people will be randomly selected from them. Later, this information can be used to regularly deliver the latest discount information of our stores) - Attract students to participate and learn about store information.

Finally, take an artistic photo of the special coat, write the names of the students who participated in our event and leave their names and contact information, and then post it on the wall of the store. (The purpose is to give consumers who come to the store the opportunity to see their own names and create a sense of pride and belonging).

Rules and requirements:

The one on the left is a 5 yuan voucher (valid for use within one month).

On the right - some daily necessities (such as washing powder, toothbrush, toothpaste and soap)

Gifts for the lucky ones - a pair of jeans or a fashionable T-shirt from our store. (Several people)

The paper thrower should keep a certain distance from the empty coat pocket and head the ball and get the prize under the guidance of the staff.

Requirements for special coats:

1. Bright colors and obvious patterns;

2. Pockets should be large and deep;

3 , The coat must be hung up before the event (where to hang is tentative)

5. Specific promotional activity plan

Option 1:

One person, the first One item is original price, the second one is 20% off. For two people, the first item for two people will be discounted at 10%, and the second item will be half price. 40% off for three or more people (including three persons).

Option 2:

Any consumer who buys clothing in our store on the same day will receive a clothing store voucher of 10 yuan (or a membership card, which can give you 10% or 20% off and points, The higher the points, the lower the discount), use vouchers to firmly capture customers, firmly capture their hearts, and increase long-term repeat customers. Clothing store May Day activity planning plan 2

1. Promotion purpose

Use the golden holiday to carry out large-scale promotion activities, increase product sales, digest inventory and seasonal products, and stimulate channel activity characteristics, and effectively grasp the customer information of consumers.

2. Promotion objects

xxx’s target consumer group

3. Promotion time

May 1-7, 20xx. The promotion interval can be advanced or extended as needed to ensure that the amount of promotional activities reaches consumers

4. Promotion cities

xxx retail outlets nationwide. Large-scale promotional activities are mainly held in tertiary markets and cities with poor sales performance. This can not only avoid large-scale damage to the brand image, but also greatly improve xxx's local sales performance and popularity.

5. Promotional methods

Use powerful and effective price tools and multiple preferential combinations to create a revolution and popularization of colored cotton, highlighting the strong brand and strong marketing style.

6. Promotional theme

Seven days of shopping, happiness every day

Subtitle: Four major gifts to give you surprises

7. Promotional products

xxxx series of special products

8. Promotional operations

(1) Promotional strategy:

To complete the inventory before the year In order to clear sales during the changing of seasons, this promotional activity will focus on profit-making to consumers; in order to demonstrate the integrity of the xxx brand product line and convey the comprehensive image of the first-line brand to consumers, this promotional activity will target all terminal sales products. Carry out, according to the inventory time arrangement of the product, the discount of the inventory product is enlarged to generate sufficient sales, and the newly launched products are appropriately discounted, with the purpose of contacting the consumer terminal and generating a certain sales volume;

( 2) Promotional form:

This activity takes into account that during the May Day Labor Day, major shopping malls will launch various theme promotions and low-price discount activities for female consumers. In order to avoid being confused with these activities , will adopt a plan to superimpose three promotional contents, with four major gifts to surprise you as the theme sub-label, and attract consumers to buy with multiple benefits:

1. If you have bought it before, you will definitely get it! (First Great gift) If you have ever purchased Dingguagua products, you can redeem a pair of colorful cotton socks at a business outlet with your accumulated shopping receipts of 300 yuan.

2. Buy now and get it immediately! (Second gift) For seven days on May 1st, designated products will enjoy a happy May 1st price! New products are 12.2% off, see the tag for details on the May 1st price. Purchase any top Guagua products will give you a pair of underwear when you spend 200 yuan or more, and get it after discount!

3. Special price, special gift! (The third gift): The company will provide special products to dealers, and the special products cover underwear. , sweaters, pants, underwear, home furnishings, shirts, etc. The detailed list of special products, supply prices, and market sales prices are provided by the customer service department.

4. Even if you don’t buy it, you can still give it away! (The fourth gift): Use additional benefits that women are more interested in to attract female consumers to come to buy and contact the product. At the same time, a high-value beauty product is used as the first prize to strengthen the connection between the promotional activities and the psychological needs of female target consumers, thereby attracting consumers to contact the brand and creating the possibility of offline communication and trial purchase.

Rule setting: Even if you don’t buy anything at the xxx counter, as long as you are willing to fill in customer information, you can participate in the lottery.

Prize settings: First prize: beauty and skin care products worth xxx yuan

Second prize: a pair of xxxx colored cotton underwear or xxxx products of equivalent value

Third prize A pair of xxxx socks or xxxx products of equivalent value

Note: The number of first prizes is set to three, but the specific execution quantity and execution price can be arranged according to actual conditions. This event is for female consumers.

The first prize prize is purchased locally by the dealer. The number of second prize and third prize is set by the dealer based on the local Dingguagua’s usual sales estimate. The lottery box is set by the dealer. The customer information card purchased by yourself and used for the lottery can be made into the size of a business card, and the material can be the same as the business card material. This is made by the customer himself.

Customer information card design (luck draw card) reference:

Note: Those who purchase special items will no longer participate in the purchase and gift activities. Those who purchase special items and participate in the purchase and gift activities can also participate in the lottery activities. . Buying a gift refers to buying genuine or new products for a certain amount, and you will receive a set/piece of underwear or sweaters. The gifts can be selected from the special items and will not be sold at a special price, and are specially used for gifts.

Terminal requirements:

1. Strong ability to organize customer activities and willing to invest and cooperate.

2. There is a large amount of stocking before the May Day event, and there is a certain amount of advertising before the event.

3. Strictly follow the promotional prices set by the company. If you cannot sell at the unified promotional price, the company will impose severe penalties.

Preparation of promotional materials (per event point):

1. 16-20 hanging flags/10 square meters;

2. DM leaflet 1,000/point

3. 1 poster/dot

Note: The hanging flag, DM order, and poster company can be produced uniformly. The marketing manager needs to communicate with the customer in advance and make statistics. April 15 Each quantity must be reported to the company's customer service department before so that the company can arrange printing in a timely manner.

9. Preparation for large-scale promotional activities

1. During the event, sales staff will be dispatched to distribute event DM leaflets at the entrances of major shopping malls;

2. When the store or specialty point closes on April 30, event-themed flags and posters will be hung in the store or specialty point to attract consumers to stop and watch and enhance the atmosphere of the theme event;

3 . Place a theme background and content explanation material (x display rack or other materials) in a conspicuous place at each exclusive point;

4. The activity area must be at least 50 square meters, and you can choose an open-air square in front of the shopping mall or on foot. , you can also choose an event plaza in a shopping mall. Because there are many brands and manufacturers holding activities on May Day, the venue must be negotiated in advance, the earlier the better.

5. In order to enhance the attraction of the event and the atmosphere of the scene, the customer can also hold model catwalks, song and dance performances or special entertainment activities that local people like at the event venue. When engaging in these activities, preparations must be done well. The setting up of the live stage, the selection of the host, the determination of the actors, and the selection of entertainment content must be meticulous and thoughtful.

Venue requirements: A T-shaped stage can be set up in the center of the venue. The large-scale background spray painting produced at the back can be used for catwalks and performances. There are several models placed around the T-shaped stage and 10-20 floats surrounding it. All the goods are placed between the float and the catwalk. All available areas on site must be decorated with stunning advertising inkjet printing to create a good on-site atmosphere.

10. Personnel Arrangement

This activity is operated by local dealers according to the plan. In order to ensure the smooth execution of this activity, two details during the execution of the activity need to be Designate a dedicated person to be responsible for:

1. Single-page distribution personnel

During the event, the DM single-page will be distributed every day during business hours at the event venue's pedestrian flow channel, and will be responsible for delivering the event's information to female consumers. First-hand information, requirements: good image and temperament, neat clothing, and clear xxx logo.

2. Lottery management personnel:

In order to ensure the orderly conduct of the lottery, a dedicated person must be designated to manage the lottery boxes, lottery tickets, and prizes to avoid unnecessary disputes and impact on the lottery. to brand image.

3. Activity inspection personnel:

During the execution of the activity, xxx regions will send personnel to conduct activity inspections. If some deviations in the operations of dealers in various regions are found, they will be adjusted immediately to ensure that Synchronization of activities.

11. Material Production Instructions

The materials and media support required for May Day activities are as follows:

① Venue support (more than 50 square meters)

　②May Day poster

　③May Day x exhibition stand

　④Banner

　⑤Hanging flag

　⑥Active back panel printing

　⑦dm promotional leaflet

　⑧Newspaper advertisement

　⑨TV subtitle advertisement

A lottery box, used to store the items left by consumers personal information.

(Note: The goods should be prepared three days in advance, the advertising release should be one week in advance, and the props inkjet production should be completed five days in advance. If necessary, dealers can add other methods on their own, such as singing and dancing catwalk programs. )