Alibaba and JD.com performed very differently during the Shanghai epidemic. Why did the country only praise JD.com?

JD.com’s performance in Shanghai’s fight against the epidemic may be due to poor logistics and poor cooperation from all aspects during the epidemic, as well as Shanghai’s special situation in fighting the epidemic, etc. But later, they changed their strategy, made up for it, and launched a unique "suicidal one-way logistics" to rescue Shanghai. It has achieved good results and has been understood, recognized and praised by Shanghai citizens. Therefore, I think JD.com’s subsequent contribution to Shanghai’s fight against the epidemic is worthy of recognition.

“Suicide Rescue” is an innovative attempt by JD.com to transform and improve its emergency response capabilities. The fight against the epidemic is a special situation. The emergency supplies supply chain in metropolitan cities is facing many problems. Neither Alibaba nor other e-commerce companies can operate as normal.

The difference between them and Alibaba is that they have their own warehouses and logistics, while Alibaba and other e-commerce companies are basically third-party logistics, and no one can guarantee delivery time during the epidemic. JD.com’s initial assistance to Shanghai was not satisfactory. It turns out that in early April, JD.com opened a "Special Zone for People's Livelihood and Supply during the Epidemic", saying that it would provide Shanghai with 16 million pieces of affordable daily necessities such as rice, flour, grains, oils, and fresh vegetables. After seeing such good news, Shanghai citizens who were in urgent need of supplies placed orders one after another. Orders surged. However, due to logistics congestion and delayed delivery, Shanghai citizens who had placed orders could not receive the supplies on time. The delivery time of goods ordered on JD.com has been changed again and again. So I was scolded badly.

Later, the strategy changed: JD.com summoned more than 3,000 transportation guys. Divided into 14 batches of people, a batch of more than 200 people followed JD.com's supplies into Shanghai every day, and then entered the city to start distribution services. After the goods were distributed, all people in this batch were quarantined on site for 14 days and were not allowed to return. On the 15th day, the second batch continues to pick up the queue, and the cycle repeats. In this way, it can ensure that JD.com’s logistics arrives in Shanghai every day and can be delivered normally. JD.com will invest a lot of resources in fighting the epidemic. Later, we also received understanding and support from Shanghai citizens and government departments. What do you think?