What slogan is used to sell clothes?

To open a clothing store, we can't help but know the truth that "profit is made in the peak season, and clothing stores take advantage in the off-season", and there is a jargon called "making money without making ends meet". This should be the core idea of clothing store off-season marketing. Profit, is to seize the largest sales; Taking advantage of the situation is to gain commanding heights and strive for long-term strategic advantages. The stone is at the bottom of the mountain, big and powerless; On the top of the mountain, it is small and powerful. Similarly, the grass on the top of the mountain has a higher potential than the towering trees below.

at the same time, the demand for clothing stores in the clothing industry is not strong in the off-season. The marketing of clothing stores should put more emphasis on competition orientation and put more energy into observing and analyzing competitors. Relatively speaking, demand-oriented should be emphasized in peak season, and functional innovation that conforms to consumers' needs has more practical significance for "taking profits".

"increase in peak season, decrease in clothing stores in off-season" is the basic strategy for clothing stores to increase sales in off-season-plunder with stronger promotion, wider publicity and lower price than competitors. However, it needs to be pointed out by China Clothing Store Management Network that the absolute quantity of clothing stores in the off-season is limited after all, so the input of troops should be measured and the degree of looting should also be measured. Moreover, clothing stores do sales in the off-season, and they also focus on gaining momentum.

timely launch of new products

timely launch of some new products in the off-season of clothing stores can effectively cut the market share of competitors. From the perspective of gaining momentum, it can strengthen the position of clothing store brands in consumers' minds. For clothing stores with limited marketing budget, limited advertising and appropriate new product launch can achieve good influence.

Developing new uses, discovering and guiding new consumption habits is a powerful way for clothing stores to tap sales in the off-season. Some ingenious consumption methods, such as buying clothes for dry cleaning, buying clothes for ice cream and so on, can often achieve surprising results, which is an innovative model of off-season marketing in clothing stores.

Insist on moderate promotion

Some clothing stores, based on the principle of "direct proportion between input and output", greatly reduce their expenses in the off-season of clothing stores. Doing so will only make the sales pressure greater and the off-season of clothing stores lighter. There is a jargon called "make money without making ends meet". Moderately improving the display mode, reducing the unit price and profit, even selling goods according to the book, and maintaining moderate promotion in the off-season of clothing stores, especially forming strong promotion pressure on competitors, can often achieve twice the result with half the effort. The knowledge of most marketing experts is that it is a wise marketing method for clothing stores to invest limited funds in promotional activities that can stimulate consumers in the off-season.

it is worth noting that the promotion of clothing stores in off-season should not rely too much on simple price reduction and discount. In order to reduce inventory pressure and increase cash flow, a large discount will destroy the brand image of clothing stores and affect subsequent sales. The alternative strategy is to consider increasing the added value of products and adding some services, so as to increase short-term sales without causing too much negative impact on consumers who have already purchased products.

Strengthen and develop the off-season channels of clothing stores

When clothing stores enter the off-season, the main channels in the normal peak season will be greatly reduced, but China clothing store management network found that other sales channels began to show their value, which is the off-season channels of clothing stores. For example, bottled drinking water, in the off-season of clothing stores in autumn and winter, the normal channels such as supermarkets, wholesale markets, retail stores and stalls have shrunk greatly. However, when the weather is hot, people will be thirsty when shopping, and the consumption of water or cold drinks will be great. If you can add a freezer in front of the clothing store, you may be able to increase some popularity moderately.

the channel strategy of clothing stores in the off-season is nothing more than two aspects: on the one hand, in the off-season of clothing stores, the channels with less sales fluctuation should be strengthened; On the other hand, according to the product characteristics, develop new channels to adapt to the off-season sales of products in clothing stores. For example, some clothing stores focus on developing urban regional markets and strengthening wholesale channels in peak season, while clothing stores focus on rural markets and large institutional customers in off-season, successfully realizing the off-season without clothing stores.

the off-season of market transfer clothing stores has not only time restrictions, but also regional restrictions. That is to say, at the same time, in different regional markets, the off-peak season is different, at least to some extent. For example, some products have the characteristics of "southern light and northern light" and "southern light and northern light" replacement. However, quite a few products enter the peak season of consumption in the international market when the domestic market enters the off-season of consumer clothing stores; When there is a low season of clothing stores in cities, there may be no signs of low season of clothing stores in rural areas or urban-rural fringe. China has a vast territory, spanning many climatic zones, and has more room for market transfer. For example, summer clothes, when the north of our country enters winter, the south is still sunny.

here is a brief introduction to some friends who have newly opened clothing stores about the off-season and peak seasons of clothing stores in the clothing industry every month, so that everyone can make timely strategic adjustments according to the recommendation of our China clothing store management network. Of course, these are only common situations in most areas, and the details of Guangdong, Northeast China and Xinjiang, which are particularly south, may be another matter.

January is the peak season of winter clothing, which belongs to crazy season. The specific date is on New Year's Day holiday and weekends. At this time, the climate is cold, and the purchase price of winter clothes is high and the profit is high.

February: the peak season of winter clothing, which belongs to crazy peak season. The specific dates are around the Spring Festival, Lantern Festival, International Valentine's Day and weekends. At this time, the weather is still cold, and the purchase price of winter clothes is high, and the profit is high.

March: in the season of changing seasons, winter clothes begin to be dumped, and spring clothes are listed in batches one after another, which is a standard peak season, and the specific date is on March 8th and weekends. At this time, the weather is warm and cold alternately, and the temperature is too high, which is suitable for selling winter clothes and listing spring clothes.

April: spring clothing sales season. It is a standard peak season, and the specific date is on weekends. At this time, the weather is mild, the temperature is moderate, and the spring clothing is selling well.

May: it is a standard peak season, and the specific date is during the May Day holiday, which is a weekend. At this time, the weather and temperature are getting hotter, and spring clothing is out of the market, and summer clothing is selling well, and spring clothing is dumped. The specific sales date is Children's Day and weekends. At this time, the weather and temperature are hot, and summer clothes are selling well, with a large amount of running, but the price is low and the profit is small.

July: the slow-moving season of summer clothes is a crazy off-season, and the specific sales date is on weekends and in the evening. At this time, the weather is extremely hot, and the sales of summer clothes are basically stagnant. It is recommended to promote sales.

August: the slow-moving season of summer clothes is a crazy off-season, and the specific sales date is on weekends and in the evening. At this time, the weather is extremely sultry, the sales of summer clothes are completely unsalable, and a small number of autumn clothes are listed. A large number of summer clothes were cleared and dumped. Suggest low-price promotion.

September: summer and autumn clothes are over-season, which is also the off-season and over-season, belonging to awkward off-season. The specific sales dates are on weekends, in the evening and in the middle and late September. At this time, the weather began to cool down, with a large temperature difference between day and night and a strong wind. Summer clothes are cleared, and autumn clothes are fully listed. At this time, consumers have a wait-and-see attitude, so many people have low transactions. At this time, DZ should be calm, not anxious, and actively adjust the goods and display in the store to prepare for the peak season.

October: autumn clothing sales season, which belongs to crazy peak season. The specific sales date is during the National Day holiday and weekends. At this time, the temperature is moderate, the temperature difference between day and night is large, and autumn clothes are selling well. At this time, the arrival of the National Day also announced the official opening of the clothing peak season. Consumers' shopping spree is concentrated in the National Day holiday, with many people and high turnover, but the price of autumn clothes is moderate and the profit is moderate, so it is necessary to cooperate with the promotion to maximize the turnover and make full use of the National Day to run. The sales peak season in October is mainly concentrated on the seven-day National Day holiday. After the long holiday, there will be a sales trough (about 15 days) due to the psychological fatigue of consumers. Therefore, I hope that all shopkeepers can make full use of the National Day holiday to make sales, so that they can spend the remaining 15 days of trough safely.

November: clothing is a standard peak season, and the specific sales date is on weekends and in the evening. At this time, the temperature gradually decreased, autumn clothes were dumped and winter clothes were steadily listed. Autumn clothes are sold well, and winter clothes are listed one after another, with high prices and great profits.

December: the winter clothing season is a crazy season. The specific sales dates are Christmas Eve, Christmas Day and weekends. At this time, the weather is cold, the selling price of winter clothes is high, and the profit is big. During the festival, we will cooperate with the promotion to increase the turnover of winter clothes.

The above division of seasons is based on the seasonal climate law and combined with my comprehensive practical experience in clothing industry. Due to the influence of global warming, I hope you DZ can use it flexibly according to the local actual temperature changes!