How to arouse customer curiosity?

In the sales process, inducing customers' curiosity can make customers interested in the product.

Curiosity is the driving force for human beings to understand nature and themselves. Due to curiosity, human beings continue to explore and accumulate knowledge and culture. In the same way, in the sales process, curiosity is also an important psychological factor that promotes product updates and increases product sales.

The way to induce curiosity is to directly explain the situation or ask questions to customers who are interested in buying at the beginning of the meeting, deliberately say something that can arouse their curiosity, and lead their thoughts to what you may do for them. on the benefits provided.

The owner of a department store once refused to meet with a clothing salesperson several times because the store had been selling clothing products from another company for many years, and the boss saw no reason to change this inherent usage relationship. Later, during a sales visit, the clothing salesman first handed the boss a note that read: "Can you give me ten minutes to make some suggestions on a business issue?" This note aroused the boss's curiosity. , the salesperson was invited to the door. He took out a new style of tie to show to his boss and asked the boss to quote a fair price for this product. The boss carefully inspected each product and then gave a serious reply. The salesperson also gave some explanations. Seeing that the ten minutes were almost up, the salesman picked up his bag and left. However, the boss took the initiative to ask to see those ties again and ordered a large batch of goods at the price quoted by the salesman, which was slightly lower than the price quoted by the boss himself.

It can be seen that things that customers are unfamiliar with, don't understand, don't know, or are different often attract people's attention. Salespeople can use the curiosity that everyone has to attract customers' attention.

A salesperson said to the customer: "Sir, do you know what the laziest thing in the world is?" The customer was confused, but also very curious. The salesperson continued, "It's the money you hide that you don't use. They could have bought our air conditioners to keep you cool in the summer."

A carpet salesperson said to the customer: " It only costs 0.16 yuan a day to carpet your bedroom.” The customer was surprised, and the salesperson continued: “Your bedroom is 12 square meters, and the price of carpets in our factory is 24.8 yuan per square meter. 297 6 yuan. The carpets in our factory can be laid for 5 years, 365 days a year, so the average daily cost is only 0.16 yuan.”

The salesperson created a mysterious atmosphere and aroused the curiosity of the other party, and then answered. When in doubt, introduce the product to customers skillfully.

There was such an incident abroad: a company that produced "Crown Brand" cigarettes wanted to introduce its products to a certain Gulf tourist resort. Although the product quality is good, because it is a new brand and a lot of advertising has been done, sales have still not improved.

Salesman Harris was very distressed and once got on the bus while smoking. When the conductor reminded him, he quickly put out his cigarette to apologize. Then he saw the no-smoking notice and came up with an idea. So he posted "No Smoking" posters everywhere. Under the big slogan "No Smoking", write an unobtrusive line of small words: "Crown Brand is no exception." People who saw the poster would think: "Why not be an exception?" This slogan greatly aroused people's curiosity, which resulted in a craze for buying "Crown" cigarettes.

The above examples show that it can arouse the curiosity of the other party, and further achieve the purpose of getting closer to each other. Therefore, arousing the curiosity of the other party is also an important sales method.

Arousing curiosity is not about being mysterious, it is about connecting with the other person’s needs and triggering the other person’s psychological sensitive points. For example, tell the other party: "You will know when you take a look for yourself. This must be the best gift for your girlfriend." Or use the authoritative attitude to impress the other party, such as: "When this product is exhibited abroad, it will be sold continuously." The president of a certain country was alarmed. "Or tell the other party which celebrities have bought this product, and the other party will definitely like it if they see it.

To arouse the curiosity of the other party, you always need to arouse the other party's interest and at the same time have content that the other party does not know. Only then can the other party be prompted to take further action and figure out the unclear issues.

Although the method of using curiosity can be a good way to promote sales success, it is worth noting that when the method of inducing curiosity becomes almost gimmicky, there is often little benefit from using this method, and Once the customer discovers that they have been deceived, all your plans will be in vain.

Curiosity is a common behavioral motivation among people, and many customers’ purchasing decisions are sometimes driven by curiosity. Customer curiosity is innate and everyone has it. In actual sales work, the salesperson can first arouse the customer's curiosity, attract the customer's attention and interest, and then state the benefits of the product, and quickly move to the interview stage. Curiosity is the most powerful of all human behavioral motivations. The specific methods to arouse curiosity can be flexible and diverse, and try to be as handy as possible without leaving any traces.