How to promote corporate culture and build brand image

Steps in building corporate culture

The first step: A corporate culture strategy committee and other relevant departments should be established within the company, with a dedicated person in charge (preferably the top leader of the company), and professional consultation Institutions cooperate to form a corporate culture execution team; the second step: collect excellent corporate culture cases to investigate and analyze the current situation of the enterprise, industry trends, competition conditions, ultimate goals of the enterprise, etc., and obtain the necessity of the existence of the enterprise and the requirements for enterprise development; the third step: scientific A comprehensive and artistic summary of the corporate vision, corporate mission, corporate spirit, corporate philosophy, corporate strategy, corporate slogan, etc.; Step 4: Based on the extracted concepts and actual corporate needs, design corporate behavioral norms, including employee behavioral norms, Service specifications, production specifications, crisis management specifications, ceremonies, rituals, etc.; Step 5: Carry out corporate image system planning, usually by hiring a professional design agency. To ensure that the design conforms to artistry, internationalization, high recognition, industry requirements, etc.;

Corporate culture construction methods

1. Morning meetings, evening meetings, and summary meetings are held every day at work Spend some time before work and at the end of the day talking about the company’s values. Summary meetings are monthly, quarterly, annual department and company-wide regular meetings. These meetings should be fixed and become part of the company's system and corporate culture. 2. Thought summary Thought summary is to regularly allow employees to compare their own behaviors according to the content of corporate culture, and self-evaluate whether they have met the company's requirements and how to improve them. 3. Post slogans to promote corporate culture. Write the core concepts of corporate culture into slogans and post them in prominent locations in the company. 4. Establishing advanced models establishes a visual behavioral standard and concept symbol for employees. Through typical employees, they can vividly and concretely understand "what is work enthusiasm", "what is work initiative", "what is professionalism", "what is professionalism", " "What is cost concept" and "What is high efficiency", thereby improving employee behavior. The above-mentioned behaviors are difficult to describe quantitatively. Only specific images can enable employees to fully understand them. 5. Website construction: Promote policies, ideas, and culture in a timely manner on the website. The CEO of Mili Culture, an expert in corporate website construction, pointed out that finding a professional website construction company related to corporate culture is more in line with and closer to the company's corporate culture. 6. Authoritative preaching: Introducing external authorities for preaching is a good way to build corporate culture. 7. Going out to visit and study is also a good way to build corporate culture. This undoubtedly implies to the employees that the requirements put forward by the company management authorities to employees are reasonable, because others have done this, but we have not. These are because we don't work hard enough. We should improve our work and learn from others. 8. Stories When stories about a company are circulated within the company, they will play a role in building corporate culture. 9. The exhibition room of corporate entrepreneurship and development history displays all items related to corporate development. 10. Cultural and sports activities Cultural and sports activities refer to singing, dancing, sports competitions, National Day parties, New Year's Day parties, etc. In these activities, the values ????of corporate culture can be carried out throughout. 11. Introducing new people and introducing new culture. Introducing new employees will inevitably bring about some new culture. The integration of the new culture and the old culture will form another new culture. 12. Carry out mutual evaluation activities. Mutual evaluation activities are for employees to evaluate the working status of their colleagues in public according to the requirements of corporate culture. They also evaluate how they are doing in public, and colleagues will evaluate how they are doing. Through mutual evaluation activities, conflicts can be clarified and differences can be eliminated. Correct shortcomings, carry forward strengths, and distinguish right from wrong to optimize working conditions. 13. The role model of leaders In the process of forming corporate culture, the role model of leaders has a great influence. 14. Establishing corporate newspapers and periodicals Corporate newspapers and periodicals are an important part of corporate culture construction and an important carrier of corporate culture. Corporate newspapers and periodicals are the window to promote the company to all the public and customers related to the company, both inside and outside the company.