What is the difference between Double Eleven and Double Twelve? What is the difference between Double Eleven and Double Twelve?

What is the difference between Double 11 and Double 12?

1. An important difference is that the participating merchants are different.

"Double Eleven" traffic mainly promotes Tmall Mall, and the subsequent "Double Twelve" mainly promotes Taobao Market C stores, or some one-, two-, and three-level stores. Small and medium-sized diamond sellers.

2. In terms of event coverage:

"Double Eleven" is mainly targeted at brands, and the coverage is relatively not wide. "Double Twelve" will have hundreds of thousands of lines Participate in activities with offline merchants, truly combine the Internet with offline physical commerce, and open a new era of business intelligence. Covering eight major offline scenes including restaurants, supermarkets, convenience stores, takeaways, business districts, airports, beauty salons, and movie theaters, the activities have spread to more than 200 cities across the country and 12 countries and regions including Australia, Asia, Hong Kong, Macao, and Taiwan, serving hundreds of millions of people. Consumers provide services. The Double Twelve event has become a consumer carnival for the offline service industry.

3. From a sales perspective:

The importance of “Double Eleven” and “Double Twelve” is also reflected in the sales data. Every year, Double Eleven sales data are released. From 0 to 120.7 billion yuan, Double Eleven opened the door to the new retail economy. As for Double Twelve, sales have never been announced. It seems that sales volume has never been the focus for Double Twelve.

4. Alibaba’s level of support is different

“Double Eleven” is the highlight of Alibaba, targeting the Tmall platform and Tmall merchants, especially the original offline brands are of great help, but it harms the interests of Taobao's small and medium-sized merchants; "Double 12" is mainly aimed at Taobao merchants, and its role is to appease Taobao's small merchants' dissatisfaction with the Double 11 cutoff, and incidentally improve performance and focus on.

When will the 2021 Double Twelve event start?

The Double Twelve event is expected to start pre-sale on November 26. The specific information is subject to the official notification. Double Eleven has passed, and next comes the Taobao Double Twelve event. Many friends are looking for the Taobao Double Twelve event time. They want to participate in the Taobao Double Twelve event but don’t know when the event will start. Let’s look at it from previous years. The Double 12 pre-sale period is from 00:00:00 on December 1 to 23:59:59 on December 11. However, since Double 11 is moved forward by one week this year, it is expected that the Double 12 pre-sale will be on 11 It will start on November 26th, but since there is still a long time before Double Twelve, the official time shall prevail for the specific time. Are the discounts of the Double Twelve activities big? Judging from the situation in recent years, the Double Twelve activities are not as strong as the Double Eleven, but they are not small. There are still full discount activities, and many categories of things will be Cheaper than Double Eleven, such as New Year’s goods, etc. However, what everyone needs to consider is that December has already entered winter, and it snows in many places. Logistics is much slower, and it is also difficult for couriers to deliver orders. Personally, I buy some stuff that won’t freeze on Double Twelve, and prepare some New Year’s goods.

What to buy during Double Twelve?

1. The price of furniture is generally relatively expensive, so it is more cost-effective to buy it when there are activities on Double Twelve. . Of course, when choosing furniture or a Taobao store, one thing to note is that you need to check whether the Taobao store you find has deliberately increased the price of the furniture before doing activities, and then based on the increase, Obviously, if you choose furniture from this kind of furniture store, it means buying it at the original price, and some may even be a little more expensive than the original price, so it is not a good deal. In addition, furniture is a necessity for us, so as long as it is needed, it is right to buy it.

2. Daily consumables Daily consumables are necessary and easily consumable supplies in our lives, so they are often purchased in life. Many stores, including some online supermarkets, also have activities during Double Twelve, so stocking up can save some money. For example: laundry detergent, soap, paper towels, etc.

3. It has always been in your shopping cart, but you have never placed an order.

Because it is very likely that you like something, but because its price is too high, you have been putting it aside and not buying it. So I bought it during the Double 12 event! There are also some things that you can’t make up your mind to buy at this time, so just try to delete the ones that can be deleted to save your time, energy and management costs, and avoid the embarrassment and confusion of having a full shopping cart when you want to add a new one. trouble.