The origin of Yonghui Supermarket and the story behind it

Yonghui Supermarket is a large private joint-stock enterprise group cultivated by Fujian Province in the process of promoting the transformation of traditional farmers' markets into modern circulation methods.

In March 2001, Zhang Xuansong, who already operated several small supermarkets, actively responded to the call of the provincial and municipal governments to "eliminate table pollution, improve community life, and build a safe market" and opened the first " Yonghui Pingxi Supermarket, an agricultural reform supermarket, attempts to introduce fresh agricultural products into modern supermarkets.

The operating area of ??Yonghui Pingxi Supermarket is 1,500 square meters, of which the "fresh food area" accounts for 50% to 70% of the entire supermarket. Housewives and office workers are the main customer groups , covering a variety of seafood, agricultural and sideline products, table foods, etc., equipped with fruit and vegetable pesticide residue testing equipment, saying goodbye to the dirty, messy and poor traditional farmers' markets.

As soon as this business format appeared, it was a great success with its unique business model and accurate market positioning, and it rapidly developed like a snowball. It was known as "the people's livelihood supermarket and the people's eternal glory". ” was praised by seven national ministries and commissions as the pioneer of China’s “agricultural reform to super market”. Its business model was included in the “Top Ten Innovation Cases of China’s Retail”. Yonghui Liming Store was rated as “Top Ten Supermarkets in Fujian” by the Fujian Provincial Economic and Trade Commission. .

Extended information:

Corporate Honors

2013:

May Ministry of Agriculture, National Development and Reform Commission, Ministry of Finance, Awarded "National Key Leading Enterprise in Agricultural Industrialization" by the Ministry of Commerce, the People's Bank of China, the State Administration of Taxation, the China Securities Regulatory Commission, and the All-China Federation of Supply and Marketing Cooperatives

2012:

In April, the All-China Federation of Trade Unions awarded the "National May Day Certificate"

In May, the Fuzhou Municipal People's Government awarded the "Fuzhou City Public Welfare Big Banyan Tree Gold Award" Sina.com, China Reform News, Sohu.com, Oriental Fortune.com and China Jiangsu Network awarded "China's Top Ten Emerging Listed Companies in 2012"

In mid-June, *** Chongqing Municipal Party Committee and Chongqing Municipal People's Government awarded "Chongqing Excellent Private Enterprise"

In July, the State Council awarded the “National Advanced Employment Enterprise”

In mid-July, the Chongqing Municipal Party Committee awarded the Chongqing Yonghui Supermarket Party Committee the “Chongqing City’s First-in-Class Grassroots Party Organization”

2011:

In January, Yonghui Supermarket was listed on the "2010 Fujian Economic Year's Most Influential Brands" list

In March, Chongqing Consumer Rights Protection Association Awarded Chongqing Yonghui Supermarket "2010 Advanced After-sales Service Unit"

In May Yonghui Supermarket won the title of "Top Ten New Employment Enterprises in Hefei in 2010"

May Yonghui The supermarket won the title of "Hefei Green Retail Market"

In August, Yonghui Supermarket was awarded the title of "Hefei Green Retail Market" in the joint selection by Fujian Enterprise and Entrepreneur Federation, Fujian Daily Newspaper Group, and Fujian Provincial Regional and Enterprise Evaluation Center Ranked 16th among the top 100 companies

In November, "Asian Venture Capital Journal" (AVCJ), a leading publication that mainly reports on private equity and venture capital activities and information in the Asia-Pacific region, awarded Yonghui Supermarket the "Annual IPO Award"

In December, "Daily Economic News" selected Yonghui Supermarket as the "Listed Company with the Most Growth Potential". In December, guided by the China Chamber of Commerce and the China Business Newspaper, Yonghui Supermarket was selected as the "China Business News". The most promising enterprise in the service industry ten years after joining the WTO."

Baidu Encyclopedia-Yonghui Supermarket