Business plan for opening a restaurant

Sample business plan for opening a restaurant

As society develops step by step, business plans are used more and more widely in life. Business plans can help entrepreneurs Know yourself more clearly. So what kind of business plan is effective? The following is a business plan for opening a restaurant that I have collected for everyone. It is for reference only. Let’s take a look.

Business Plan for Opening a Restaurant, Part 1

1. Entrepreneurship Concept: Restaurant

People regard food as their first priority, which shows the importance of food. This business plan is about opening a green restaurant near the university. Its main business is buffet, breakfast, lunch, dinner, takeaway, birthday party, etc. Its target market is college students. This restaurant first adopts a self-employed business model. But it has its own brand trademark and value concept. After the funds and other conditions are mature, a company will be established and chain operations will be implemented. The overall strategic goal is: "Based on the local area, establish a brand, step by step, expand the scale, and go nationwide."

2. Competitor Analysis

There are many restaurants around the school. Most of them are small restaurants opened by surrounding residents taking advantage of their geographical location. Their environment, sanitary conditions, and management methods are not satisfactory. Young people will never be satisfied with food. They not only eat just for the sake of eating, but also need green restaurants with elegant environment, up to standard hygienic conditions and cultural heritage to show their individuality. There are basically no decent restaurants near Anshun College, so there is still a considerable market for such restaurants. We are college students ourselves, so we have more advantages in this environment. We can better understand what college students need and better cater to their tastes. The cost of restaurants is not much, and it is feasible and operable for our college students.

3. Market and Customer Selection

With the steady and rapid economic growth, the income level of urban and rural residents has increased significantly, and the catering market has shown strong development momentum. At present, in my country's catering market, formal meals are mainly Chinese-style meals, and Western-style meals are gradually emerging, but the scale is still small; fast food is mainly Western-style fast food, with KFC, McDonald's, Pizza Hut, etc. being the main players in the market, and Chinese-style fast food has been booming , but it is currently unable to compete with "foreign fast food". Compared with the successful marketing model of foreign fast food specialization, branding and chaining. The development of Chinese catering is obviously lagging behind. How to occupy that part of the market is a problem we need to solve.

As people pay more and more attention to their own health and food safety. However, long-term consumption of fried and high-energy foods in Western fast food has led to obesity and other problems. Is diet safety a hot topic? How to provide consumers with a safe and secure diet has become the theme of the future development of the catering industry. It is foreseeable that using the concepts of environmental protection, health and safety and advocating green consumption will be the development trend of the catering industry in the future. The proposal of green catering is actually an advancement of social civilization and a new catering culture concept.

In the next few years, the business model of my country's catering industry will diversify, the internationalization process will accelerate, and green catering will definitely become fashionable, which will undoubtedly bring opportunities for investment in the green catering industry.

The main customers of our store are students. After all, young people prefer places with elegant and creative environments. The market mainly targets students and teachers of Anshun College, as well as passers-by.

4. Store name

Our store has a wide variety of dishes and a complete range. Customers can choose to suit their own tastes to a greater extent and meet their fashion needs. If customers have time and are interested, our store can also provide corresponding tableware and vegetables, allowing customers to choose whether to cook or not.

5. Store location: near the college

Because there are no decent restaurants near the school, and students in the school have a large demand for green food, this will be a big place market. It has strong operability and practicality.

6. Business philosophy and goals

1. In order to allow customers to eat safe and green food, our store has designed a slogan: Spend the most appropriate money to buy a healthy meal.

2. Adhere to the concept of honesty and customer rights first.

3. Rely on small profits but quick turnover, follow the operating flow, and pay attention to customer feedback. With excellent quality and satisfactory service, we win the recognition of customers and strive to achieve a win-win situation between our store and customers.

4. The ultimate goal: seek franchises, chain operations, and expand scale and influence.

7. Organizational structure

Two people are responsible for purchasing goods and takeaways, two people are responsible for the chef, and two people are responsible for the cleaning and decoration of the store.

8. Products and Services

1. Our store will launch different types of special dishes: Fried lotus root slices with Laba garlic, nourishing honey two-color, crispy vegetables, rich yam shrimp, fresh Fragrant potted tomato, skewered beef, steamed loofah with caviar and vermicelli, multigrain crispy pork, Tai Chi steamed fungus, green vegetable lion head, coffee barbecue, melon grains, tea tree mushrooms, etc. The store will also provide special birthday meals.

2. Keep up with the trend and launch new products in a timely manner.

9. Sources of income

1. Profits and service charges from the dishes sold.

2. The income from the agency business can be used to attract sponsorships, print advertisements for other industries on advertising leaflets, and distribute them at suitable venues in schools.

10. Funding requirements, financing methods and investment returns

Since the products our store operates do not occupy a large area, we can first make a demand analysis based on market demand in the early stages, and then proceed based on this analysis. Gradually expanding the purchase scale, it is expected that approximately xxx (to be calculated) yuan will be required to start-up capital, which will be mainly used for purchasing raw materials, renting venues, employee training, and marketing promotion. The method of raising funds is personal or school venture capital, which is invested in shares. Other methods of capital investment can also be considered. Cost recovery is expected within the next year (calculated on average sales profit margin of 20).

11. Pricing strategy and business strategy

1. The dishes will be divided into three different grades: upper, middle and lower. Different prices. In this way, customers with different spending abilities can be satisfied.

2. Membership card system: When you spend a certain amount, you can get a membership card. Convenient to get discounts on future purchases.

3. Points system: You get one point for every dollar spent. If you meet a certain number of points, you can exchange them for corresponding products.

5. Take advantage of yourself as a college student. Go to school dormitories for takeout to expand your influence. Let them know more about our store!

12. Marketing and Promotion Strategy

1. Organize personnel to go to schools at different times to distribute advertising flyers. And carry out some promotional activities during holidays to give back to customers (activities based on the characteristics of holidays such as the beginning of school, National Day, Mid-Autumn Festival, Spring Festival, Labor Day, etc.).

2. In-store posters: Posters, posters, etc. can be posted in the store to introduce the use of jewelry and cultural connotations.

4. Theme promotion: further subdivide the consumer behavior characteristics. Themes such as "Graduation Dinner", "Birthday Banquet", "Unforgettable Friendship" and "Teacher Appreciation Banquet" can be launched according to different combinations. Launch different dishes and special dishes at different price points

5. Brand building: provide a variety of matching solutions with the best service and the most favorable price. Meet the needs of different consumers. We strive to allow consumers to taste their favorite dishes at the best prices. Part 2 of the Business Plan for Opening a Restaurant

1. Development Prospects

I have lived on campus since I was in junior high school, and I am well aware of the troublesome "eating" problem, that is, the canteen food problem. Since school cafeterias generally serve large pot dishes, although the prices are lower, they are rarely really popular among students. And students’ complaints about the food in the cafeteria are “since ancient times.”

Although college students can eat off campus, most students are still willing to eat in the campus cafeteria due to financial factors. If the quality of food cannot be guaranteed, it will lead to many problems. Students' nutrition cannot keep up, and some students even often skip meals. As a result, diseases such as malnutrition and stomach problems that should not appear among college students are also common, which poses hidden dangers to students' physical and mental health. Therefore, I decided to integrate the advantages and disadvantages of canteens and restaurants and open a student self-service nutritious fast food restaurant.

2. Store Introduction

Our store is located in the center of a university gathering place, and its main customer groups are college students, teachers, and migrant workers. The operating area is approximately 120 square meters. It mainly provides breakfast, lunch, dinner, special cold drinks and casual dining. Breakfast features porridge, noodles, and rice. Of course, local snacks are also indispensable. There are many varieties, complete tastes and rich nutrition, giving diners more choices. For lunch and dinner, there are dishes with different tastes from the north and the south. Instead of meals, a variety of cold drinks are provided, such as pearl milk tea, juice, shaved ice, iced coffee, fruit platter, etc. This restaurant adopts the buffet fast food method to provide customers with a more relaxed dining environment and more choices. The decoration of this restaurant is natural and casual, but also has a modern flavor. The walls are in light and warm colors. The kitchen layout is reasonable and exquisite, with good lighting. The overall look is between the nature of a home kitchen and a hotel kitchen.

3. Development Strategy

1. Before the restaurant opens, it must be advertised, because the main customer group is students, and the speed and breadth of information transmission among students are very fast. It is large, so you don’t need to spend too much effort on publicity. You only need simple advertisements in the form of flyers or multimedia (such as speakers).

2. This restaurant adopts a buffet style, with free tea and fresh soup. Moreover, the quality of rice is better than that of competitors. Different methods can be used to make the taste unique, in order to be different from competitors and provide customers with more discounts to attract more customers. In addition, our restaurant also offers barbecue, cold drink and other set meals. Due to the lack of casual dining, this will also become a major feature of our restaurant.

3. Many students are accustomed to the three-point-one-line lifestyle. Many times in order to save time, they will choose the nearest dining place instead of going to a farther restaurant, so they are not careful in choosing geographical location. It will be too far away from the school gate. The restaurant will also launch a food delivery service at the appropriate time and adopt corresponding measures according to different situations. For example: If you order more than three portions (including three portions), you can get free door-to-door delivery. If you order takeout alone, you need to pay a certain delivery fee. This has another advantage. If someone wants to order takeout, in order to avoid delivery, Fee will attract another two takeaways, which can also increase sales.

4. The restaurant uses stainless steel buffet plates, which is both economical and environmentally friendly, and waste cannot be dumped casually. You can contact the farmer to collect it regularly for free, which can be mutually beneficial. It is reported that competitors have not done a good job in this regard, so a good dining environment can attract more customers.

5. Although the customer base will drop sharply during the summer vacation, there are still some students staying in school, nearby residents and migrant workers. At that time, methods such as reducing production volume and shifting service focus can be adopted to improve the summer vacation. Business conditions. Consider studying for one month during the winter vacation to reduce unnecessary costs.

6. The market economy is rapidly developing, changing, and dynamic. Therefore, we must look at the development of an enterprise from a long-term perspective and analyze it to make a long-term plan. At each stage, we must Summarize the overall status of the business and make next plans, forming a ladder-like development model. After the operation is stable, you can consider expanding your operations, adding other services, looking for new markets, doing chain operations, and slowly building your own brand. You can develop into the catering industry that specializes in providing meals for students. In short, you must Only by looking at problems from a long-term perspective can we have a future for our company.

4. Restaurant management structure

1. 1 store manager and cashier, 2 chefs, and 2 waiters.

2. The business philosophy focuses on the following points:

Main cultural features: health care, humanistic care

Main product features: food therapy and health care functions Vegetarian meals

Main service features: membership-based tracking service

Main environmental features: green dining environment with traditional cultural flavor

5. Market Analysis

Food in university cafeterias has always been a problem. The low quality of university food has become a recognized problem. It only meets the food and clothing problems of students, but the quality is far from the students. their requirements. The food situation in some universities is worrying, and there have even been mass poisoning incidents in some university cafeterias.

This plan is based on this point. In order to ensure the food safety of college students and improve their food quality, the University Food Alliance is established to provide low-price, safe, high-quality and distinctive food to college students, and At the same time, certain work-study positions are provided for various colleges and universities to help poor students better complete their studies.

Advantage analysis: This restaurant operation solves the problem of single taste of food in the school canteen, and there is no worry about the hygiene of mobile stalls. It is as convenient and fast as the canteen, saving time. In addition, this restaurant adopts a self-service selection method, which should be easily welcomed by customers and save some human resources. At the same time, the meal also provides cold drinks, etc., and provides free tea. Simple and comfortable decoration will be a major feature of the restaurant. Students generally like to eat in clean restaurants with good service attitude, so satisfactory service will also be a major feature of our restaurant. In addition, the school cafeteria has a clear meal time limit, and there are few restaurants outside the school that sell breakfast. Therefore, our store outside the school can easily capture this part of the market share lost due to time differences. In other words, by eating at the dining point The market share generated by the potential customer base that wants to dine in the period before and after.

Disadvantage analysis: Because it is just starting up, the scale of fast food restaurants is small, such as human resources and service items for dining are relatively limited. The competition inside and outside the campus is also relatively fierce, so there are still considerable disadvantages. On the other hand, because school holidays are fixed, the number of customers during the winter and summer vacations will drop sharply, and there will be fewer customers during the winter vacations than during the summer vacations. This will be a more difficult problem to solve.

Opportunity analysis: According to our market research and analysis, the market demand for our products exists and has certain competitiveness. And I am a student, a member of this largest customer group, so I can better understand what kind of products and services customers need. From these aspects, I should have a good chance of squeezing into the catering market.

Threat analysis: The quality of a restaurant’s services and products is directly and inevitably related to its operating costs. In this case, the product price will not be lower than that of competitors, although the overall price will not be too high. , but in comparison, the customer's financial affordability has become a major test. Moreover, costs and profits are also directly linked, and the amount of profit is a major determinant of whether a company can survive in the competition. Furthermore, the differences in customs and eating habits in different places raise another question, that is, whether most customers can recognize or be satisfied with the product, which also needs to be tested.

6. Promotion and market penetration

Promotion strategy:

Early publicity: large-scale, high-intensity, large investment. Later publicity: Pay attention to existing customer relationship management and use this to carry out word-of-mouth marketing. The planning and organization of regular specific activities, such as sponsoring evening parties organized by schools, are used to promote the company and remind customers of their consumption awareness through activities. For holidays, carry out targeted promotional strategies such as distributing flyers.

Tangible marketing strategy:

Since the restaurant's economic strength is still weak, it will adopt a marketing strategy that avoids reality and avoids a large number of hard advertising marketing in the early stage, and adopts a A complete set of effective "commitment marketing" for product promotion. Promote and advocate the business purpose and philosophy of "Tian Zhi Su" to consumers through menus, posters, cultural brochures, advertisements, promotional activities, etc.

Skilled marketing strategy:

Continuity and planning will determine the restaurant’s inherent advantages in avoiding the shortcomings of low customer loyalty in ordinary restaurants. In order to make This restaurant can establish a sense of authority and trust in the minds of customers. This restaurant will establish a complete member information feedback system.

7. Financial situation analysis

1. According to calculations, it can be initially concluded that the start-up capital for the opening of the restaurant is approximately 10,600 yuan (the venue rental fee is 2,000 yuan, and the application for catering hygiene license and other documents The cost is 600 yuan, the venue decoration cost is 3,000 yuan, the purchase of kitchen utensils is 1,000 yuan, and the basic facilities and other expenses are 4,000 yuan).

2. The costs in the operation stage mainly include: employee wages, material procurement costs, site rental costs, taxes, water, electricity and fuel costs, miscellaneous expenses, etc.

3. Daily operating financial budget and analysis. According to the budget analysis and investigation, the market capacity can be preliminarily determined, and the total daily turnover can be roughly estimated to be about 800 yuan, with a profit rate of 30. From this, the investment payback period can be calculated to be about three months.

8. Store design

Visual identification

Store name: On the one hand, it should be closely related to its own business, on the other hand, it should take into account the business The location is inside the campus, it should be close to the characteristics of the campus, and it should be easy to be loved and accepted by the campus community. The store name should be stylish and meaningful.

Color: Mainly warm tones such as yellow, red, and orange, supplemented by lively and cool tones. Showing fashion, trend, elegance and taste.

Store layout

Appropriate use of lighting, carpets, partitions and other elements, try to make effective use of space on the one hand, and appear well-proportioned on the other hand, without showing a sense of openness and plainness. Some more private tables can be designed appropriately, so that customers who stay for a long time can fully enjoy the comfortable atmosphere. The partition layout allows each segment of consumers to have their favorite corners and tables.

Lighting and lighting: Lighting is an important element of restaurant decoration. Choosing various styles of lighting can effectively enhance the beauty of the restaurant. Lighting is an important part of setting off the atmosphere of a restaurant. You can choose lights of different colors to create a pleasant atmosphere in the restaurant. At the same time, customers should retain the convenience of adjusting the lighting to their own requirements in their own space.

Wall decorations and curtains: Adjust them in time according to the seasons. Various fabric materials, patterns, and colors should be as harmonious as possible to show the style of the restaurant and be close to the sensory enjoyment of consumers.

Table location: The design and arrangement of the table location should be harmonious in general and have individual differences to avoid giving consumers the feeling of a food stall.

Placement of handicrafts: The choice of handicrafts should be close to the atmosphere of the restaurant and consumer preferences, and highlight the taste of the restaurant.

Tableware: clean and tidy, and should reflect the characteristics or image of the coffee shop.

Background music: Mainly romantic and soft light music, with moderate loudness, in line with seasonal changes and the style of the coffee shop. ;