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Supermarket Mid-Autumn Festival promotion copywriting (6 practical articles)

?Many activities will be carried out throughout the year. At this time, the boss or teacher will ask us to make an activity plan. The activity plan refers to a written plan designated for a certain activity. You know How to write an activity plan? I have collected and organized "Supermarket Mid-Autumn Festival Promotion Copywriting (6 Practical Articles)", I hope it will be helpful to you, please save it. Supermarket Mid-Autumn Festival promotion copywriting (6 practical articles) Part 1

?Activity theme: Welcome the Mid-Autumn Festival and celebrate the Mid-Autumn Festival

?Activity content:

? 1. Mid-Autumn Mooncake Exhibition

Activities:

1. Exhibit various mooncake gift boxes and bulk mooncakes from different manufacturers in a variety of ways to give people a A sense of richness. We also work with manufacturers to launch promotional activities such as discounts and small gifts to varying degrees.

?The display area can be divided according to mooncake fillings, such as meat-filled mooncakes, sugar-free mooncakes, fruit-filled mooncakes, etc. At the same time, some well-known brand mooncake counters can be opened.

?2. Launch a Mid-Autumn Festival gift package: package mooncakes with other health care gift packages, divided into several levels, such as 88 yuan, 188 yuan, 288 yuan...

? During the Mid-Autumn Festival, people buy gifts to honor the elderly or give gifts to friends. Generally, in addition to buying mooncakes, they also buy some other gifts, usually health care products. Combining mooncakes with other gifts is convenient for customers. When purchasing, you can also take certain discounts on the price.

?3. Make mooncakes on-site: Last year’s mooncake controversy may still leave a shadow in many people’s minds. In order to get rid of this mentality of customers, making mooncakes on-site is a good way. You can cooperate with manufacturers to make them on-site. .

?2. "Bring the Moon Home"

?During the event, if you purchase over 100 yuan, you will receive a keychain with a moon hanging on it. The moon keychain comes in various shapes and is exquisitely made. , there are some blessings engraved on it: such as happy Mid-Autumn Festival, happiness, peace, happiness, etc., as well as some poems and phrases describing the Mid-Autumn Festival and the moon.

?Operating instructions:

?1. Keychains are customized by the mall. The customization quantity is determined based on the sales volume of the mall. The customization cost of each keychain is controlled within one yuan.

?2. Engraving the name of the shopping mall on the keychain can also be combined with a blessing, such as "__Shopping Mall wishes you a happy Mid-Autumn Festival".

?3. Go to the designated place in the shopping mall with your shopping receipt to get it, one for 100 yuan, two for 200 yuan, and so on. Stamp the receipt after receiving it.

Products purchased during this time will be discounted at 20%, and the discount will be calculated at the checkout counter. The settlement time at the checkout counter will be used as the mark, and the shopping mall music time will be used as the mark. When the specific music sounds, the rush buying time begins.

?Operating instructions:

?_Do not inform the specific "rush buying" time in advance, and pay attention to maintaining order on site.

?_Indicate that some products are not included in the rush sale, and use posters to indicate this on site.

?_This activity can also take the approach of returning 30% of the payment amount for goods purchased during the rush sale period. You can go to the service desk to collect the refund amount with the amount and time on the shopping receipt.

?Note: Supermarkets can launch daily Mid-Autumn Festival specials, launch two to three special low-priced goods every day, and use special low-priced goods to drive the sales of other goods. These special low-priced goods are There is a certain connection with the Mid-Autumn Festival. Compared with other shopping malls, these products must have an absolute competitive advantage in price.

?4. Like to take "family portraits"

?When you purchase over 200 yuan, you can take a 5-inch photo on-site with your shopping receipt as a souvenir, and you can take it now.

?Time: Mid-Autumn Festival)

?Location: Plaza at the entrance of the shopping mall

?Co-organizer: XX photo studio or XX film company

< p> ?Operating instructions:

?_You can set up a scene on site, or build a pavilion to create the ancient charm of the Mid-Autumn Festival, or arrange it into a modern reunion and festive scene.

?_It is to include the name of the mall in the photo, so that you can think of the mall when you see the photo later.

?5. Special service measures:

?For many customers, they have to buy mooncakes. The types and prices of mooncakes in various shopping malls are similar, because most customers choose to buy them nearby. , that is more convenient. How to make it more convenient for customers and how to attract customers from other shopping malls to purchase in this mall requires the introduction of distinctive service measures.

?1. Telephone ordering of mooncakes: Announce the mooncake ordering telephone number in newspapers, shopping mall bulletin boards, and shopping mall posters half a month in advance. If the purchase of mooncakes exceeds 100 yuan, it will be delivered directly to your door. Units can purchase them collectively. Enjoy 10% off.

?2. Mooncake customization: Cooperate with manufacturers to launch mooncake customization services, and announce the customization phone number and specific customization methods. After all, customers have different taste needs, and there are also some special customers who have special requirements. Mooncake customization is not only an expansion of the mall's service content, but also reflects the merchants' consideration of customers in every detail.

?4. Mooncake delivery and delivery: For those who are in the urban area, they will be delivered directly to their homes; for those who are out of town, they will be delivered to their homes through express delivery such as the post office. This service can be charged a certain service fee, such as an additional 10 yuan. Busy people living in the city, maybe for various reasons, you are unable to give gifts to your family, elders, and friends in person. The mall will do it for you, transfer your gifts to them, and send you sincere blessings.

?A brief summary of other activities:

?1. Mid-Autumn Festival catering feast: In addition to eating mooncakes during the Mid-Autumn Festival, families also have a reunion dinner together. Shopping malls and supermarkets can interact with the catering industry , cooperates with a large catering hotel to launch a 20% off coupon for purchases over 300 yuan, or free dining coupons for free draws for purchases over 300 yuan.

?2. The beautiful scenery of the Mid-Autumn Festival is of course accompanied by singing and dancing. Contact some amateur singing and dancing groups to set up a stage at the entrance of the shopping mall to perform to create a lively Mid-Autumn Festival atmosphere. ##End of Supermarket Mid-Autumn Festival Promotion Copywriting (6 Practical Articles) Part Two

?1. Purpose of the Activity

?In this promotion, the company starts with the purchase of goods, first of all Suppliers and manufacturers of related products make promises to consumers (mainly promoted through some related print ads and in-store pop). The second is a series of themed promotion activities in the store, such as 1. In terms of products, through the "Delicious Breakfast" and "Green Passion" series of themed activities, we serve as a good consultant for customers during shopping, guide consumption, and increase the price of our store. and quality image. 2. In terms of detailed services, a supermarket has three chain stores in this city, and its direct competitor is a local private supermarket with 11 chain stores. Therefore, you can expand the consumer group and find potential consumers through "outsourcing products".

?With the help of Teachers’ Day and Mid-Autumn Festival on September 10, this event is positioned as an "emotional promotion" to create demand for consumers, thereby promoting corporate culture, looking for differentiation in corporate operations, and ultimately improving customer satisfaction. Loyalty.

?2. Activity time

?The first phase is September 8th - September 10th

?The second phase is September 24th-- -September 29

?3. Activity content

?Central theme: The Mid-Autumn Festival is full of eyes, and the taste of health is spreading!

?Theme 1: Green passion

?1. Select some or all of the products with the "green food mark" in the store as special price target products for centralized promotion.

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?(1) Activity location: Supermarket center exhibition hall

?(2) Activity method:

?a. First of all, the supermarket planning department in the early promotion , it is necessary to use print advertisements to promote the commitment of suppliers or producers to product quality that participate in exhibitions and on-site production.

?b. Strict hygiene requirements must be imposed on all staff involved in making mooncakes.

?c. There are three small production stations on site, allowing shoppers to experience the fun of production, and providing material incentives to customers who participate in the production (prizes are provided by the manufacturer)

?4. Promotion methods

?(1) 1,000 special price tags specially for this themed promotion event

?(2) Three local newspapers, 500,000 print ads

?(3) 50,000 copies of in-store pop posters

?5. Activity budget expenses

?50,000 yuan for newspaper advertising;

?Various kinds of pop posters in the store 50,000 yuan;

?The coordination fee of relevant departments is 5,000 yuan;

?The "outside car purchase" fee is 3,000 yuan;

?Other expenses are 5,000 yuan; Total ***163,000 yuan

?Sixth, sales forecast

?Mooncake sales are expected to increase by 20% compared to the same period last year

?Other products are expected to increase compared with last year Sales increased by 50% during the same period. Supermarket Mid-Autumn Festival promotion copywriting (6 practical articles) Part 3

? One: Purpose

? Promote yourself through the festive atmosphere;

?Increase company visibility;

?Lay the foundation for post-holiday popularity.

?2: Thoughts

?Since its opening, the Mid-Autumn Festival is a traditional Chinese festival. As a festival that is popular in cities and villages, it can be said that all businesses have worked hard to create Great opportunity for value. Moreover, the National Day is right after the Mid-Autumn Festival, and the seven-day National Day holiday is a rare promotional opportunity in the year.

?Since we opened, we have been affected by various conditions. The business situation has not been ideal. Our brand image has not been well spread among consumers.

?The arrival of two festivals in succession is a turning point for us. We must let customers get some value from us, so creating a mouth-watering beer and creating popularity after the event is the main purpose of our Mid-Autumn Festival and National Day activities. In addition to strengthening the internal service quality, performance lineup, and discounts, we will cooperate with external advertising , I believe it will give consumers a new feeling.

Mainly, in order to reduce fabric costs, we may use other scenery for the Mid-Autumn Festival and National Day.

?1: The surrounding area is mainly elastic, mainly to fill in some empty spaces, so that the whole scene becomes fuller and will not appear monotonous.

?2: Some golden balls and VCD discs can be hung around the stage and on the top to supplement the refraction of the light and increase the effect of the on-site lighting.

?3: Some lanterns can be hung on the surrounding ceiling to enhance the atmosphere of the Mid-Autumn Festival. They can be removed during the National Day and can be used again during the Spring Festival.

?4: You can hang some large and small national flags on National Day to add to the atmosphere of the motherland’s birthday

?5: You can make large-scale posters on the glass and flowing glass on the right side of the entrance. Note Contents of activities for the Tomorrow Festival

?6: Hang the words "Happy Mid-Autumn Festival" and "Celebrate National Day" in a conspicuous place beside the DJ booth

?7: Festival prizes at the door Place display

?8: Post advertisements at the stairway and in conspicuous places

?5: Event discounts

?All consumers can make reservations before x month xx The company will give you a special snack

?1: Arrange the chefs to each introduce 2 "Mid-Autumn Festival-National Day" special dishes or snacks

?2: Each table on the night of the Mid-Autumn Festival, A free mooncake in the box

?3: A coupon worth 50 yuan will be given when you spend XX yuan or more

?4: A coupon for the night will be given for every bottle of Moutai beer consumed One piece

?5: Give coffee coupons to some ladies who have spending power and potential

?6: Request Moutai beer sponsors to give away coffee coupons to consumers who consume Moutai beer that night Gifts

?7: Consumers of x:xx-------xx:xx can get a Mid-Autumn moon cake and a special snack

?8: Prizes Settings: x month xx day: xx yuan

?October 1: xx yuan

?October 2: xx yuan

?October 3 Day: xx yuan

?Six: Time schedule for the day of the event

?xx: xx————xx: xx daytime business hours.

?xx: xx————xx: xx pop music, slow rocking music.

?xx: xx————xx: xx singer, brass, brass show, slow rocking.

?xx: xx————xx: xx activity draw.

?xx: xx——End slow shaking.

?Seven: Advertising

?Peripheral

?1: 40 banners.

?2: xx copies of leaflets (xx copies of metropolitan newspapers).

?{Distribute along the street, post xxxx copies along the street}.

?Inner perimeter:

?1.DJ station, waiter publicity.

?2. Poster.

?Items that need to be purchased and customized for the event:

?Moon cakes xx CD discs 50 pieces of elastic cloth 10 kg iron wire 2 catties utility knife 3 pairs of scissors 3 nails 2 inches 2 catty.

?2 small hammers, 2 cement nails, 1 box of lanterns, 20 national flags, 30 small national flags, 3xx gold-plated balls, xx advertising supplies.

?40 banners and leaflets: xx number of inner promotional advertisements.

?Consumption coupons and coffee coupons. Supermarket Mid-Autumn Festival promotion copywriting (6 practical articles) Part 4

?1. Prelude

?The annual promotion opportunity "Mid-Autumn Festival" is coming soon, and this year it is with XX As every year, the Mid-Autumn Festival (September 14) and the National Day (October 1) are very close to each other, which is even more challenging for businesses. Therefore, whether we can do this event well is particularly important for whether we can achieve the sales target for the whole year. At the same time, we can grasp the consumer psychology and maximize the flow of people, popularity, and popularity during the Mid-Autumn Festival and National Day. Expanding the sales volume of the shopping mall will inevitably increase the market share of each branch of Quanxin Supermarket and increase the reputation of Quanxin Supermarket.

? 2. Activity theme: "Welcome the National Day and celebrate the Mid-Autumn Festival"

? 3. Activity time: 20xx.09.07-20xx.10.5

? 4. Purpose of the event:

?1) Taking the "Mid-Autumn Festival and National Day" as an opportunity, by planning a series of activities, we will further promote the overall image of the company and improve the company's visibility and reputation among customers and suppliers. ;

?2) With the arrival of festivals such as the "Mid-Autumn Festival" and "National Day", plan and implement a series of large-scale promotional activities to stimulate consumer groups, attract target consumer groups and potential consumer groups, and maximize

?3) By planning a series of activities, deepen the mutual understanding and emotional communication between Quanxin Supermarket and consumers; expand the company's visibility and further establish Quanxin Supermarket's "caring for community residents**" *Build a warm home" social image.

?5. Target audience: customers, suppliers, employees

?6. Campaign slogan:

?1) Celebrate the National Day and celebrate the Mid-Autumn Festival

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?2) The moon is full and the Mid-Autumn Festival is full of love for Quan Xin

?3) The full moon is full of love and the whole country is celebrating

?4) The Mid-Autumn Festival is full of love for Quan Xin and your hometown!

?5) A big gift for the Mid-Autumn Festival and family fun

?6) Look at the moon and embrace the distant flowers, and the full moon

?7) During every festive season, Quanxin will send you warmth

?8) Celebrate the festival with gifts and affection

?9) Warmly celebrate the 59th anniversary of the founding of the People’s Republic of China!

?10) Quality , service, value for money!

?11) Caring for community residents ***Building a warm home Supermarket Mid-Autumn Festival Promotion Copywriting (6 practical articles) Part 5

?"Happiness is in Hualian, the love is stronger"

?1. XX Mid-Autumn Festival Food Festival - Mooncake Exhibition

?In conjunction with the food festival, the "Famous Moon Celebrates the Mid-Autumn Festival - Famous Brand Mooncake Exhibition" Joint Exhibition", focusing on launching new mooncakes with different characteristics and flavors from famous brand mooncake manufacturers.

?2. XX Nutritious and Healthy Products Festival

?The Mid-Autumn Festival has always been the peak sales season for health care products, especially after the large-scale advertising of health care products in recent years to "give gifts and health" Due to the publicity of the Mid-Autumn Festival, more and more consumers choose health products as gifts during the Mid-Autumn Festival. On the other hand, because health products have considerable profit margins, suppliers are all-out in terms of promotions, promotions, and cooperation. It should be quite big. Therefore, fully integrating the Mid-Autumn Festival promotion activities of various health care product manufacturers and launching a Nourishing and Health Care Products Festival can effectively reduce promotion costs on the one hand, and on the other hand, it can also effectively stimulate the sales of health care products during the festival.

?3. Exhibition of famous wines and specialties in XX

?The Mid-Autumn Festival is originally the peak season for wine sales. Coupled with the peak of National Day wedding banquets, the consumption potential of wine is quite large. Therefore, through the Exhibitions of famous wines and specialties can further stimulate the growth of wine sales. (Smoking is not allowed in activities. We can use cigarettes, wine, health products, etc. to make gift baskets and sell them at a reduced price.)

?4. "Hualian sends affection, Mid-Autumn Festival gift "Gift"

?When you purchase moon cakes or tonics over 200 yuan in this supermarket, you will receive a beautiful gift. (Gifts are recommended to be red wine, lighters and other fashionable items)

?National Day: "Ode to Happy National Day, Hualian Gifts Are Overwhelming"

?1. "Ode to Joy and Luck" < /p>

?The lucky wheel keeps spinning, giving away big gifts!

?Every customer who purchases more than 66 yuan in this supermarket has the opportunity to spin the lucky wheel once, 132 yuan twice, And so on! You can get the corresponding prize pointed by the pointer.

?2. "Ode to joy and benefits"

?During the 7-day National Day holiday, we will launch a product at a super shocking price every day. Let customers feel the real benefits.

?3. "Ode to Happy Membership"

? Launch hundreds of membership products so that members can feel the substantial difference between getting a membership card and not getting a membership card.

Let customers who are not members see the benefits of membership and want to become our members. Let Hualian’s membership card become one of the must-have items that you carry with you.

?4. "Ode to Happy Fashion"

?Fashionable home textiles also give out gifts, happy coupons are given out non-stop!

?Any home textile purchase of 100 yuan or more , you can get a 20 yuan home textile shopping coupon. If you spend 200 yuan in shopping, you can get two, and so on! (Suggestion: Home textiles can also be used as a package to stimulate newlyweds to buy a complete set in response to the National Day wedding climax.)

? 5. Activity coordination:

?Purchasing Department: Negotiate with suppliers about activities and gifts.

?Operations Office: Provision of venues and piles.

?Planning Department: layout of venue, production and distribution of DM, supervision and execution of activities.

?6. DM

?The cost of making the page is 4k, 8p, about 6,000.

?The specific content is based on the company’s overall arrangement. Supermarket Mid-Autumn Festival promotion copywriting (6 practical articles) Part 6

?1. Purpose of the activity:

?Mid-Autumn Festival, one of the three traditional Chinese festivals, National Day, and a national long holiday . This event is "Mid-Autumn Festival" and "National Day". The Mid-Autumn Festival focuses on the main theme of "Mid-Autumn Festival is more affectionate" and fully highlights the three major festival characteristics of the Mid-Autumn Festival: "reunion", "affection" and "gifts", and uses highly humane activities to impress consumers. The National Day chapter takes "Happy National Day Ode" as the main line and is divided into four series: "lucky", "affordable", "membership" and "fashionable". Through the National Day series of product promotion activities, we will strive to not only strive for product sales peaks, but also Win personalized product reputation and price reputation, so as to truly penetrate our holiday market.

? 2. Event time:

? September 23, 20xx - October 8, 20xx

? The National Day holiday ends on the 7th , and the Mid-Autumn Festival gift-giving and reunion dinner happen before the 6th, so the time of this event is set at the above time.

?3. Activity theme:

?"Join the Mid-Autumn Festival and National Day, rejoice together in the wonderful Hualien"

?4. Activity content:

?Mid-Autumn Festival: "Happy Mid-Autumn Festival, the love is thicker"

?"Happiness in Hualian, the love is even stronger"

?1. 20xx Mid-Autumn Festival Food Festival - Mooncake Exhibition

? In conjunction with the Food Festival, the "Famous Moon Celebrates the Mid-Autumn Festival - Famous Brand Mooncake Joint Exhibition" will be held to launch new mooncakes with different characteristics and flavors from famous brand mooncake manufacturers.

?2. 20xx Nutritious and Healthy Products Festival

?The Mid-Autumn Festival has always been the peak sales season for health care products, especially after the large-scale advertising of health care products in recent years to "give gifts and health" Due to the publicity of the Mid-Autumn Festival, more and more consumers choose health products as gifts during the Mid-Autumn Festival. On the other hand, because health products have considerable profit margins, suppliers are all-out in terms of promotions, promotions, and cooperation. It should be quite big. Therefore, fully integrating the Mid-Autumn Festival promotion activities of various health care product manufacturers and launching a Nourishing and Health Care Products Festival can effectively reduce promotion costs on the one hand, and on the other hand, it can also effectively stimulate the sales of health care products during the festival.

?3. 20xx Famous Wine and Specialty Products Exhibition

?The Mid-Autumn Festival is originally the peak season for wine sales. Coupled with the peak of National Day wedding banquets, the consumption potential of wine is quite large. Therefore, through the Exhibitions of famous wines and specialties can further stimulate the growth of wine sales. (Smoking is not allowed in activities. We can use cigarettes, wine, health products, etc. to make gift baskets, and then sell them at a reduced price.)

?4. "Hualian sends affection, Mid-Autumn Festival gift "Gift"

?When you purchase moon cakes or tonics over 200 yuan in this supermarket, you will receive a beautiful gift.

(Gifts are recommended to be red wine, lighters and other fashionable items)

?National Day: "Ode to Happy National Day, Hualian Gifts Are Overwhelming"

?1. "Ode to Joy and Luck" < /p>

?The lucky wheel keeps spinning, giving away big gifts one after another!

?Any customer who purchases more than 66 yuan in this supermarket will have the opportunity to spin the lucky wheel once, 132 yuan twice, and so on! You can get the corresponding prize pointed by the pointer.

?2. "Ode to joy and benefits"

?During the 7-day National Day holiday, we will launch a product at a super shocking price every day. Let customers feel the real benefits.

?3. "Ode to Happy Membership"

? Launch hundreds of membership products so that members can feel the substantial difference between getting a membership card and not getting a membership card. Let customers who are not members see the benefits of membership and want to become our members. Make Hualian’s membership card one of the must-have items you carry with you.

?4. "Ode to Happy Fashion"

?Fashionable home textiles and gifts, happy coupons keep coming!

?When you spend over 100 yuan on home textile shopping, you will get a 20 yuan home textile shopping coupon. If you spend 200 yuan in shopping, you can get two, and so on!

5. Cooperation with activities:

Procurement Department: Negotiate with suppliers about appropriate activities and gifts.

?Operations Office: Provision of venues and piles.

?Planning Department: layout of venue, production and distribution of DM, supervision and execution of activities.