Is meifubao skin care product good?

In more than 90 countries and cities around the world, maybelline new york became the first company to produce women's cosmetics and skin care products. How d

In more than 90 countries and cities around the world, maybelline new york became the first company to produce women's cosmetics and skin care products. How do you think? Let's follow me to find out.

Internet users' comments on Maybelline skin care products.

Netizen: I personally think it's ok. It doesn't mean that everything will be fine if the brand is good. You should find something that suits your needs. However, if you want to buy cosmetics online, you can also buy them by trawling, which can save at least tens of dollars.

Netizen: I have only used his water, one is whitening and the other is moisturizing. The feeling effect is average, which is not suitable for long-term skin care. However, personally, Maybelline BB cream is still very good, which is quite cost-effective. You can choose different panels according to different types, which are good in brightening skin tone, invisible pores and covering small flaws!

Netizen: Their BB cream is really easy to use, refreshing and easy to push. For skin care products, so-so. Their things are usually wet. If the face is not particularly dry, it will be a little oily after use. At the same price, PiSenLin and YueShi are much fresher, especially PiSenJia's white mulberry. I used it for a month, and the panel really became thinner.

Netizen: Not bad, but the consumer group is not very wide, because it is picky. Personally, I think Kanshu's is better.

Maybelline brand introduction

Volkswagen brand

Unlike most multinational brands that only take the high-end route when entering the China market, L 'Oré al introduced its overseas popular brand Maybelline to China, and continued its popular brand route with more and more convenient purchase channels and more affordable prices. With the deepening understanding of China market, Maybelline has repositioned itself, and both brand management and channel construction are more and more in line with China's national conditions. In the mass cosmetics market, Maybelline has occupied the absolute initiative in today's market.

pursue the new fad

Different from other multinational cosmetics groups, L 'Oré al adopts a comprehensive brand and product strategy. The fashion orientation makes Maybelline very popular in Japan, Taiwan Province Province, Europe and other places. In 2002, it occupied the global market share of 19%. In China, Maybelline continues to be positioned as a mass consumer product according to paolo gasparrini, president of L 'Oré al China. Maybelline once had a slogan "Let every woman in China have at least one Maybelline product".

Best seller

In recent years, China's retail channels have become increasingly diversified, and new retail formats such as large storage supermarkets, large comprehensive supermarkets, mass shopping malls, chain supermarkets, convenience stores and specialty stores have emerged one after another. But for a long time, only large department stores are the main sales channels of cosmetics, especially high-end cosmetics.

In recent years, Maybelline has taken a completely different path from other foreign brands in terms of channels. It chose supermarkets and chain convenience stores with the strongest penetration. Because Maybelline is positioned as a mass brand, for such a brand, in addition to price, convenience of purchase is also an important consideration for consumers.

Internet marketing

Maybelline has a unique and novel online promotion method. Make free e-magazines by using iebook Super Wizard, generate online reading and downloading methods, and promote its new products through free e-magazines. While reading e-magazines, netizens are also subconsciously accepting Maybelline's new products and new ideas. E-magazine is a very good form of media expression, which has the characteristics of both print and internet, and is presented to readers by integrating images, words, sounds, videos and games. In addition, there are network elements such as hyperlinks and timely interaction, which is a very enjoyable way to read. E-magazines have strong expansibility, and can be transplanted to personal terminals such as PDA, mobile phone, MP4, PSP, digital TV, set-top box and so on in the future.

Maybelline's brand culture

Maybelline brand slogan, maybe she was born with it, maybe Maybelline, maybe she was born with it.

Spokesman angelababy

Beauty, maybe Maybelline. 199 1 is usually the last sentence of the advertisement "Power is in your hands"-"Grasp the beauty that belongs to you".