"A cigarette after a meal is like a living fairy" is the slogan in which advertisement?

A cigarette after a meal makes a living immortal —— Advertisement of Shanghai Tobacco before liberation

Probably after it was spread to Guangdong, the people changed this advertisement to "a cigarette after a meal, happiness is like a fairy".

This slogan is very popular and can be told to people at all levels. Smokers are familiar with it, and even non-smokers occasionally laugh.

From the communication value of advertising language alone, its gold content is huge, but due to historical reasons, its advertising value has not been passed down.

Now few smokers know that this is an advertisement of Shanghai Tobacco before liberation, and its records can only be found in the advertisement files.

Judging from the writing of this sentence, the advertising copy of that era was really profound. Describe the product experience vividly in ten words, and at the same time instill a consumption habit in customers-smoking a cigarette after meals is enough to be included in the top copy. Advertising language is catchy, easy to spread and form word of mouth. Interestingly, from Maslow's demand theory, advertising copywriting has thought of the demand of self-realization.

It is listed as the most classic advertising copy in China, and I believe copywriters in the industry will agree with it.