Mid-Autumn Festival Restaurant Marketing Activity Plan

202 1 Mid-Autumn Festival Restaurant Marketing Activity Plan

In order to ensure the smooth development of activities, it is often necessary to make detailed preparations for the activity plan in advance. The activity plan is a written plan made after detailed analysis and research on each step of specific activities to be carried out. So how should the activity plan be formulated properly? The following is the activity plan of restaurant marketing for 20021Mid-Autumn Festival, which I carefully arranged. It is for reference only and I hope it will help you.

Mid-Autumn Festival Restaurant Marketing Program 1 I. Purpose of the event

Through Mid-Autumn Festival promotional activities and advertising, on the one hand, it can gather popularity, stimulate consumption, increase sales revenue and profits, on the other hand, it can leave a good impression on consumers, strengthen the confidence of consumers and employees in Swan Lake restaurant, enhance brand awareness and good reputation, and affect consumers' brand loyalty.

Second, the theme of the event

"On the Mid-Autumn Festival, the moon is full, and the horizon is * * *", Swan Lake helps you contact your family.

Third, the activity time

X month X day -X month X day (exact time to be determined)

Four. Activity content

1, guess the activity on the spot

A lantern riddle area was specially set up, and a lantern (red light) cage with riddles was hung on the activity site. All riddles are not difficult, as long as the guesser can get a coupon of xx yuan.

Lantern riddles can be displayed xx every day during the activity and xx during the Mid-Autumn Festival.

Lantern riddles are small woodcut cards, about the size of amulets, with simple appearance and collection value. On the one hand, it is the signboard of Swan Lake Restaurant, on the other hand, it is a riddle. If the guests guess correctly, they can take it down and send it to the prize-winning office, while the riddle card is wrapped in a red sachet and given to the guests. (Swan Lake logo is printed outside the sachet)

2. Giant moon cakes

Make a moon cake with a diameter of x meters, put it in the hall for publicity, and give it to all the guests at the scene in xx days.

Prepare cameras and printers, and provide services if guests want to take photos with giant moon cakes or theme layout areas. Guests who spend more than xxx yuan take a group photo for free, and other guests charge X yuan each time.

Contact the production of giant moon cakes in advance. If this restaurant can't do it, you can contact other places as a sales promotion point.

Giant moon cakes should have an auspicious name, and the specific name can be collected from the society and hyped by newspapers. It is confirmed that the adopter can get a table of reunion dinner on August 15 provided by Swan Lake, worth xxx yuan.

After 7: 00 pm on August 15, all guests who spend money in the restaurant can participate in the appreciation of giant moon cakes. Restaurant executives, employees and guests held a cake-cutting ceremony and delivered it to customers. Guests who cut cakes can also wait for an honor and personally give their own cut cakes to family and friends to express their affection.

Step 3 send peace

Set up a Mid-Autumn Festival theme area in the dining hall, with the moon, rabbits, Chang 'e, WU GANG, osmanthus trees and other themes as the layout. The production material is foam and other items, which are surrounded by the concierge bar and cannot be close.

Amulets are hung on the decorative osmanthus trees in the hall, symbolizing peace, reunion and preciousness. Amulets made of HongLing and Xiao Mu cards are novel in shape and have their own characteristics. All guests dining in the restaurant can choose a favorite amulet and give it to their family and friends, wishing them peace and happiness.

Give one amulet to each table and sell it for xx yuan if necessary.

4. Family reunion dinner

The chef will introduce the set meal of the family reunion dinner on August 15, with the price ranging from RMB xxx to RMB XXX (depending on the actual situation of the restaurant).

During the event, all guests who book a reunion dinner set below xxx yuan in catering will be given a free fruit bowl, take a photo with the restaurant set and get a riddle on the lantern for free.

During the event, all guests who book a family reunion dinner set of over xxx yuan in catering will be given a luxury fruit bowl and a Swan Lake moon cake gift box for free, and they can take photos with the scenery in the restaurant and get a riddle on the lantern for free.

During the event, all guests who book a family reunion dinner package of over xxx yuan in catering will be given a luxury fruit bowl, a luxury Swan Lake moon cake gift box, a free photo with the restaurant set, a free solve riddles on the lanterns and a handwritten blessing lantern.

5, couple banquet

The chef will introduce the menu of the couple banquet on August 15, ranging from xx yuan to-XXX (depending on the actual situation of the restaurant).

Guests who book a couple banquet package will receive a free fruit bowl, a free photo with the restaurant set and a free solve riddles on the lanterns.

Mid-Autumn Festival Restaurant Marketing Program 2 Mid-Autumn Festival is approaching, and homesickness is entangled with family members. But everyone who is far away from home knows that there is no boundary and everyone can feel its comfort. Just as the motherland cares for her people, the mother's comfort to her children will not be ignored because of the remoteness of the ocean, and will not be blocked because of the barrier of Qianshan. It's called Thousands of Miles Away. 20xx September 22nd is the Mid-Autumn Festival of 1 month, which is an ancient festival in China. Maybe now someone will ask why August 15 is called Mid-Autumn Festival. The simplest explanation is that August 15 is in the middle of autumn, so it is the Mid-Autumn Festival. The Mid-Autumn Festival is characterized by enjoying the moon, eating moon cakes and carrying lanterns.

The Mid-Autumn Festival is as happy as the Lunar New Year. On the night of Mid-Autumn Festival, the moon is the roundest and brightest, and the moonlight is the most beautiful. Every household puts fruits and moon cakes on the table in the yard, and the family eats moon cakes while enjoying the moon. It is "a round in the sky, everyone looks up." What a beautiful picture. On the occasion of the Mid-Autumn Festival, I specially conceived some promotional themes with the theme of Mid-Autumn Festival:

First, "take the moon home"

During the activity, if you spend over 100 yuan, you will be given a key chain to hang the moon. The Moon Keychain has various shapes and exquisite workmanship, and it is engraved with some words of blessing, such as Happy Mid-Autumn Festival, Happy, Safe and Happy, and some poems describing the Mid-Autumn Festival and the Moon.

Operating instructions:

1. Keychain is customized in shopping malls, and the customized quantity depends on the sales volume of restaurants. The customization cost of each key chain is controlled within one yuan.

2. Carve the name of the restaurant on the key chain, or you can combine greetings, such as "_ Happy Mid-Autumn Festival in the restaurant".

3. Take the shopping receipt to the designated place of the restaurant, one for 100 yuan, one for 200 yuan, and so on. Stamp the receipt after receiving it.

Second, random lottery activities

After the customer pays the bill, the cashier can tell the customer to draw at the designated place. The customer only needs to hand over the bill to the designated person, and the customer has the opportunity to draw a lottery at random. The prizes in the lucky draw can be "free drinks today" and "free food today", and other remarks may be "only one guest will be charged next time" and "free dessert today". Awards can be set according to the specific situation of the restaurant.

Instructions: You can operate it yourself according to the situation of the restaurant, so I won't go into details here.

Third, give special discounts to Mid-Autumn Festival packages.

In order to promote and create a Mid-Autumn Festival dining atmosphere, the restaurant has launched a new variety of Mid-Autumn Festival packages, and at the same time, in order to attract more customers to order, special discounts can be given to the Mid-Autumn Festival packages. To plan the content in detail, I won't describe it in detail here. It's just a reference for the theme activities.

Instructions: You can operate it yourself according to the situation of the restaurant, so I won't go into details here.

Fourth, the customer speech on Mid-Autumn Festival night.

When customers are eating, the restaurant can tell them, "Who wants to go on stage and give a short speech for thirty or forty seconds?" . Those who get the warmest applause from everyone, today's dinner is free.

Instructions: You can operate it yourself according to the situation of the restaurant, so I won't go into details here.

Verb (abbreviation of verb) special guest preferential activities

The restaurant issues VIP cards to important guests or specially designates which guests tonight. For example, the number 922 in the VIP card is the most important guest, with special services and discounts.

Instructions: You can operate it yourself according to the situation of the restaurant, so I won't go into details here.

The following four themes, the theme of marketing plan planning, do not specify the operation content. You can operate it yourself according to the situation of the restaurant, so I won't go into details here. You can learn from the theme of Mid-Autumn Festival catering hotel marketing plan, and you can also come up with some good ideas according to the ideas here. There is still more than a month before the Mid-Autumn Festival, and you still have time to make detailed plans slowly.

Mid-Autumn Festival Restaurant Marketing Program 3 Combining the actual situation of the restaurant and the traditional customs of the Mid-Autumn Festival, in order to better carry out the Mid-Autumn Festival promotion activities and realize the double harvest of the economic and social benefits of the Mid-Autumn Festival restaurant, the following restaurant promotion program is specially formulated.

I. Target market analysis

The customers of this restaurant are mainly middle-and upper-class people and government officials, but many of them are mass consumers in the surrounding communities, which requires the restaurant to take into account the mass consumption needs of the people around the restaurant on the basis of upgrading its grade.

Second, the pricing strategy

1, meals can basically maintain the original price, but considering the price of some meals related to Mid-Autumn Festival, you can use discounts (recommended) or directly reduce the price.

2. For high-priced meals, it is recommended to combine the reduction of distribution and price reduction.

3. The Mid-Autumn Festival package (explained below) should not be too expensive, and the per capita consumption should be controlled at 50-80 yuan (excluding drinks).

4. The price of other drinks and other services can be flexibly changed according to the actual situation of the restaurant, reaching the lowest price around the Mid-Autumn Festival (but according to the net profit of the restaurant).

Third, marketing strategy.

1. Making Mid-Autumn Festival special packages can be divided into three categories according to the actual situation, including meals for two and meals for three. The theme should reflect family reunion, and you can send moon cakes (the price does not need to be too high).

2. If the birthday of a family member is August 15, he/she can enjoy dinner in a restaurant with valid certificates (household registration book and ID card). 15 discount (according to the actual decision of the restaurant). It is recommended to recommend Mid-Autumn Festival package to them.

3. If the mobile phone and fixed telephone number are 8 15 (in Guangzhou), you can enjoy 8 when dining in the restaurant with valid documents (household registration book and ID card). 15 discount (according to the actual decision of the restaurant). It is recommended to recommend Mid-Autumn Festival package to them. The restaurant had better contact these people directly.

As there is no accommodation service in this restaurant for the time being, we can join hands with other large hotels focusing on accommodation to introduce customers to each other, which can increase the customer base and reduce some related expenses. For these customers, you can pick them up by car, and it is also recommended to recommend the Mid-Autumn Festival package to them.

5. Send some small gifts related to Mid-Autumn Festival after dinner (the name, telephone number, address and website of the restaurant should be printed on them).

6. This activity will be held from August 10th to 20th of the lunar calendar.

Fourth, promotion strategy.

1. Place outdoor advertisements near the gates of restaurants, railway stations and bus stations (outdoor advertisements are mainly in the form of spray painting and banners).

2. TV, street banners and newspaper advertisements are combined.

3, you can try mobile phone short message advertising, focusing on the old customers of the original hotel, paying attention to the use of appropriate language, mainly introducing the latest activities of the restaurant.

4. Make a pop-up box advertisement or a bigger FLASH animation advertisement or banner on the Internet. The processing of web animation and pictures must be consistent with the marketing content.

5. Flyer advertising is ok, but the quality of flyers must be high.

Note: You can select the above advertisements at the same time. Promotion focuses on urban areas and can also be extended to surrounding counties and cities. The minimum advertising audience should be 6.5438+0.5 million.

Verb (abbreviation for verb) Other related strategies

1. The security guard must ensure the safety of the restaurant.

2. Specify some incentive policies for waiters and related staff to arouse their work enthusiasm (this content can be detailed later).

Put some high-grade and elegant music in the hall.

4, the restaurant kitchen needs to do a good job of logistics, in the case of ensuring the quality standards of dishes, the speed of food production and serving must be fast.

5, the layout of the hall does not need to be too luxurious, but it should be beautiful and generous, showing the taste of the Mid-Autumn Festival.

Effect prediction of intransitive verbs

When the restaurant has effectively implemented the above promotion activities and provided thoughtful service to customers, the operating income of the restaurant is at least 1 of the usual operating income. More than five times.

Seven. Other suggestions

1, the front desk of the restaurant communicates with the waiter in time, and keeps some information of key customers at any time.

2. Enter the customer's information into the database with the consent of the customer (the key is the customer's name and mobile phone number) for future promotion services (this content can be refined later).

3. Make the website of the restaurant as soon as possible. Websites must be made by professionals. Domain names should be simple and easy to remember. The design of web pages should reflect the characteristics of restaurants. Warm colors are the main colors, and the homepage should have large FLASH animation, as well as news release system, on-line marketing, customer message board, customer forum, employee entertainment and so on.

Mid-Autumn Festival restaurant marketing activity plan 4 I. Purpose

Establish enterprise brand and realize double harvest of economic and social benefits.

Second, the market target analysis

Mainly aimed at hotel enterprises and institutions and a small amount of private consumption, which requires hotels to take into account the sources of private consumption in addition to improving their grades.

Third, pricing strategy.

Room and food prices remain unchanged, but some activities that should be considered mainly can be expressed as discounts or gift packages during the holiday season.

Food sales should focus on the variety and low price of washing dishes, but we should consider the net profit promotion activities and suggest high food prices or sales methods.

Four. Activity content

1, guest room

During the activity, a standard room/single room can enjoy 320 yuan/day, including breakfast.

Room (set) where wealth will be "reunited" in autumn: 666 yuan/month/day, including breakfast, with a discount of 65438 yuan +088 yuan for two happy paradise meals.

Make sure that guests in every room can get food stamps during the activity, 50 yuan.

Guests can check out late until 2 pm.

If the guest's birthday is from August 15, with valid ID and room, you can enjoy a discount, including breakfast.

2. Food Hotel Mid-Autumn Festival Promotion Plan-Planning Copy

Family fun should be a party meal: 388 yuan;

Wealth should be set at 688 yuan. Recombination

If a family wants their birthday to start on August 15, they can enjoy the corresponding discount coupons when eating in restaurants with valid certificates, 6 (excluding special dishes).

Suggestion: The restaurant provides moon cakes with the characteristics of our hotel.

Verb (abbreviation of verb) advertisement

Activity layout of intransitive verbs

The layout of the hotel does not need to be extravagant, but it should be beautiful and generous, showing the flavor of the National Day Mid-Autumn Festival. Details are as follows:

During the activity, a banner should be hung at the entrance of the hotel, which reads: Happy Mid-Autumn Festival, good people;

There is one hotel lobby and one Chinese restaurant in Bu Yi Labao.

There should be two big stars hanging on the door of China restaurant.

Hotel front desk, Chinese restaurant bar table cloth with 2 octagonal lanterns and lobby bar table cloth with octagonal lanterns 1 piece.

Seven. Activity cost estimation

The total advertising fee should be 5500 yuan.

By purchasing octagonal lanterns, the model size should be proposed.

The total of four items in Yi Labao should be: 120 yuan.

Article 1: The banner should be 100 yuan.

Cost, excluding the promotion of lanterns, the total cost is 5720 yuan.