Complete choice of bank activity plan

On some special days, the bank will carry out some activities. Before carrying out the activities, it is necessary to make an activity plan first. The following is my carefully collected bank activity plan. Let me share it with you and enjoy it.

Bank activity plan 1

I. Activity time

New Year's red envelopes and citizen's paper money are converted into paper money. As the Spring Festival is approaching, in order to send out red envelopes wrapped with new tickets during the festival, the number of citizens who go to the bank to change new banknotes has increased significantly. Taking this opportunity, 30 days before the Spring Festival and 0/5 days after the Spring Festival will be used for activities promotion, customer card opening and customer service, and during this period, the staff of the branch will be trained, including details such as the use of online banking and mobile banking and matters needing attention. Focus on promoting the use of online banking and mobile banking for young customers, let them apply for rural commercial bank cards, and at the same time open online banking and mobile banking related services for young customers.

Second, the purpose and significance of the activity

The so-called peak season marketing refers to the marketing conducted by commercial banks in a specific period (such as Spring Festival, May Day, etc.). ), taking advantage of the relatively concentrated market financial resources, increase marketing efforts, so that its business can achieve extraordinary development in a short time, thus occupying a larger market share. As a business strategy of banking institutions at all levels, peak season marketing can play an important role in promoting the rapid growth of banking business.

We should cultivate a group of loyal customers after the peak season marketing. Most consumers' requirements for banks are better looking, faster and safer. Most consumers' requirements for banks are better looking, faster and safer. The most ideal way is to divert retail investors by constantly improving the related functions of ATM, online banking, especially mobile banking, so as to achieve the effect of efficient service. The most important thing is to constantly meet the needs of users, improve user satisfaction, and maintain user satisfaction and loyalty to rural commercial banks.

The key point is to continuously strengthen the functions of bank ATM, online banking and mobile banking to meet the growing needs of customers. First, ATM strengthens the security of related deposit and withdrawal services and withdrawals; Second, online banking focuses on strengthening the connection with relevant mainstream shopping websites. For example, if you use a rural commercial bank to pay online, you can't find a payment method, and you have to let customers rely on other banks, which is not conducive to cultivating customer service loyalty and dependence; Third, with the gradual popularization of smart phones, it is especially necessary to strengthen the publicity of mobile banking functions so that users can handle related businesses anytime and anywhere. At the same time, through this activity, users can know that mobile banking can transfer money and switch between fixed and current accounts, and gradually improve the relevant details of water, electricity and telephone charges in Chongqing, so that customer service can pay related fees through mobile phones without leaving home. Fourth, gradually improve the operation page of mobile banking, so that users can experience the quick entry service; Gradually improve the function that mobile banking can transfer money anytime and anywhere, not limited to the function that can't transfer money after 4: 30 pm, such as Alipay related functions, which can transfer money anytime and anywhere and will arrive soon; The fifth is to improve the mobile app software of Chongqing Rural Commercial Bank, and strengthen the publicity of mobile app of rural commercial bank to meet the relevant needs of users.

Third, the venue.

Relevant merchants in sub-branches, counties and townships, relevant departments of township governments, relevant personnel of district and county bureaus and institutions.

Fourth, the implementation plan

Use the door-to-door service such as "wrapping red envelopes for the New Year and citizens changing banknotes" to visit relevant merchants in towns and villages in districts and counties, relevant departments of township governments, and relevant personnel of government agencies and institutions in districts and counties to register customer information. Sub-branch staff hold "exchange money" and serve customers with the service mode of "exchange money", and carry appropriate publicity materials, including couplets, blessings, aprons, etc. And visit relevant personnel on the spot again to verify customer information and implement the specific situation of customers using rural commercial banks. For customers who have not yet used the rural commercial bank, we should focus on publicity and public relations, take advantage of the convenience and preferential handling fees of the rural commercial bank, and strive to visit relevant personnel with a rural commercial bank card.

Focus on promoting the convenience services of rural commercial banks, such as promoting the role and safety of online banking and mobile banking to young people, and focusing on related businesses. When opening a card, you must open a free trial SMS service for customers for one month to ensure that customers can see the changes in their accounts in real time. For young customers, it is necessary to open online banking and mobile banking for them, which is convenient for customers to transfer money and save money.

Provide free publicity services for relevant merchants in towns, relevant departments of town governments, financial departments of district and county bureaus and institutions, relevant heads of offices and relevant leaders. For township-related merchants, township-related departments, county bureaus and institutions that have not yet taken the rural commercial bank as the host bank, publicity can be used to attract customers to handle business in our bank. Around the Spring Festival, the number of customers in the business hall of rural commercial banks is the largest, and the TV media publicity in the business hall has a good publicity effect. When marketing business households, you can recommend to customers that "handling business in our bank can help you do business promotion for free, and you can take it with you on holidays."

Better benefit ",from the perspective of customer interests, to achieve the goal of win-win cooperation between the two sides.

Precautions in verb (abbreviation of verb) activities

Throughout recent years, the marketing model of banks in peak season is mostly single, which is nothing more than offering a large number of preferential services, profiting from transaction costs, socializing with customers, lacking innovation and not attracting customers enough; Second, there is no customer segmentation, and there is no good understanding of the real needs of customers, which is often counterproductive; Third, when selling products, it is not responsible for risk disclosure, misleading customers and inducing customers to buy other financial products with good reputation of banks.

In short, aiming at customer satisfaction, we should constantly improve the corresponding functions of rural commercial banks and improve service quality; Strive to meet the needs of customers with a realistic attitude and quality service, so as to cultivate another group of loyal customers of rural commercial banks after peak season marketing.

Bank activity plan 2

(1) The target group of this marketing plan: the surrounding college students centered on Hunan mass media are all target customers.

(2) Analysis of market conditions:

1) Macro-environment analysis: With the continuous development of science and technology in China, smart phones in China are gradually "popularized" and "popularized". According to Gartner's statistics, in the first quarter of 20__, the global sales of ordinary mobile phones were 31470,000 units, up by 17% year-on-year, and the sales of smart phones increased by 48.7% year-on-year. In the second quarter, global smartphone sales reached 6.65438+0.65 million units, a year-on-year increase of 50%. It is estimated that by 20__, the number of smartphone users will exceed1.500 million. It is estimated that smartphones will grow by 50% every year. This means that by 20__, more than half of mobile phone users in China will use smart phone terminals, and then they will fully enter the era of intelligent mobile phones.

2) Product analysis: According to the cooperation between Hunan Mass Media and CCB, every student has a CCB card, so we can draw a conclusion that the card most frequently used by Hunan Mass Media students is CCB, and Minsheng Bank has the following advantages over CCB:

1. Transfer and remittance are free.

2. The province's inter-bank withdrawal fee is free.

3. Free of annual fee, SMS reminder fee and small account management fee.

Disadvantages:

1. CCB has more outlets than Minsheng Bank, which is convenient for consumers to handle business.

2. CCB Your Minsheng Bank has a solid foundation and a good national reputation, which will make consumers feel more secure.

3) Analysis of competitors: Compared with other groups, our group draws the following conclusions.

Advantages:

1. Rich social practice experience.

2. In the process of continuous progress and work, I have accumulated rich network resources.

3. Active thinking, able to solve things quickly.

Disadvantages:

1. Team members have a weak sense of cooperation.

2. Team members are not strong in execution.

4) Consumer analysis: Since our target customers this time are all students from neighboring universities centered on Hunan mass media, their age, occupation and educational level are similar, so we will analyze them from their gender and consumption habits.

1. Boys' consumption habits: they don't have a clear grasp of commodity prices, don't like bargaining, and don't want to spend too much time. Generally, they are shopping on demand with goals. If they know who they want to buy, they will go straight to the goal, regardless of others. Don't compare similar products too much.

2. Girls' consumption habits: Pay more attention to the price of goods and be more careful when shopping. I like to bargain and save money, and there are not too many restrictions on my eyes. Shopping is generally aimless loitering.

(3) Marketing strategy: Based on the above analysis, our group has formulated the following scheme.

1) 1. According to the current students' admiration for stars, we will hold activities with the theme of "saving every penny", with tickets for Happy Camp, Let's Date and Everyday Up as rewards. After the event, the top three winners can choose Happy Camp, Let's Date and Let's Go Together at will.

The first two students can choose a ticket for Let's Date and Let's Make Progress Every Day, and the third one is 1, so they can get a ticket for Let's Date. Participants in this activity can get a consolation prize, that is, the organizer will recharge the phone bill within 10 yuan for the participants by joining the mobile banking family of Minsheng Bank.

2. Advertising method: mainly through the distribution of leaflets, with an estimated 500 copies.

2) According to college students' desire to acquire more knowledge and practical operation ability, our group will use their established personal connections to provide our younger brothers and sisters with a job related to their major. Of course, change a Minsheng bank card, why is our group not free? The reason is to let our schoolmates know that there is no free lunch in the world.

(4) Financial budget: According to the communication between our group and the staff of Happy Camp, Let's Date and Everyday Up, the tickets for these three programs are probably around 60 yuan. It is estimated that 100 people will participate in this activity, and the consolation prize will be charged one yuan per person. According to the auction price on Taobao, the actual price of one yuan phone bill is 0.98 yuan. Printing 500 color leaflets is about 1 10 yuan, so the total expenditure of this activity is about 60 _+(100-6) _ 98+10 = 562.438+02 yuan.

(5) Staffing:

1) Xiao Zhenhua is mainly responsible for

1. Negotiate the ticket prices of Happy Camp, Let's Date and Everyday Up.

2. Discuss with the school about renting classrooms.

3. discuss with the bank.

2) Yang Hui is mainly responsible for distributing leaflets to Hunan mass media students, the quantity is 120.

3) Li Ruzhu is responsible for distributing leaflets to Changsha normal students, the number of which is 120.

4) Tang Xiaoshan and Zhao Xiaoyang are mainly responsible for distributing 260 student leaflets in hunan mechanical and electrical.

(VI) Activity schedule: 20__ _ _ _165438+1October 23rd.

Bank activity plan 3

I. Purpose of the event

Create a good environment for using credit cards, improve cardholders' awareness of using cards, cultivate citizens' habits of using cards, and let more citizens enjoy the convenience brought by the new settlement tool of bank cards, which is convenient for people's lives.

Second, the activity time

20__ _ _ _-20 _ _ _ _ _ _

Third, publicize the theme.

UnionPay card is a safe, healthy and fashionable choice.

Fourth, the rules of activities.

June 65438+February 1, 20 __—June 65438+February 30, 20 _ _, and all cardholders who use the UnionPay standard card with the card number of "6" in the _ _ area have the opportunity to win prizes. The prizes are as follows:

Grand prize 1, South Korea tour (equivalent bonus of 6000 yuan)

30 first prizes, each with 400 yuan equivalent.

90 second prizes, each with an equivalent bonus of 200 yuan.

Third prize 1200, each prize 10 yuan.

Redemption method: the cardholder can collect the prize from the online lottery at _ _ _ _ Bank Card Management Office (at _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

Bank activity plan 4

National Day is coming. In order to create a happy and peaceful holiday atmosphere in the whole bank, show the spiritual outlook of employees of China Rural Commercial Bank, and create a distinctive culture of rural commercial banks, it is decided to hold a series of cultural and sports activities throughout the system through research. The following implementation scheme is specially formulated.

I. Contents of activities

Organize a broadcast gymnastics competition

Organize a brisk walk.

Third, organize moral lecture halls.

Fourth, organize a lecture hall on financial innovation.

Organize a symposium for college students' staff.

Organize an essay competition with the theme of "Let's talk about the special rectification of case prevention and control"

Organization _ _ National Day Special Issue of Rural Commercial Bank.

Second, the time, place and object of the activity.

1. Radio sports competitions and walking activities

① Time: 65438+1the afternoon of October 4th,13: 00;

② Location: Citizen Square;

③ Object: See Annex 3.

3. Moral lecture hall

① Time: 65438+18: 00 am on October 5th;

② Location: large conference room on the third floor;

③ Object: See Annex 6.

3. Financial Innovation Lecture Hall

① Time: 65438+1October 5-6 (starting at 8: 00 am on the 6th);

② Location: large conference room on the third floor;

③ Object: See Annex 7.

4. Symposium for college students and faculty.

① Time: 65438+19: 00 am on October 7th;

② Location: large conference room on the third floor;

③ Object: See Annex 8.

The essay competition with the theme of "Everyone talks about the special rectification of case prevention and control"

① Time: September 25th-30th;

② Object: See Annex 10.

[6] Dongtai Rural Commercial Bank National Day Special Issue

The office made a series of reports on the "Seven Ones" activities during the National Day.

Three. Activity description

1. Competition rules

1. Radio Sports Competition

① All business outlets and government agencies are participating units, of which all government agencies are participating units;

(2) The radio exercise competition is divided into seven groups. See Annex 4 for the participating units and the order of appearance of each group.

(3) There is a jury for the broadcast exercise competition, with 5 external judges, 3 judges from government departments and offices, and 3 judges from all subjects;

④ The score of each unit is the average of all the judges' scores, and the final ranking is determined according to the score.

3. Walking activities

① This kind of walking activity is no longer in chronological order. During the whole hiking activity, all personnel should keep the team clean and tidy as required.

② Walking route: Citizen Square (North Exit)-Beihai Road (West, via Yingchun Hotel)-Intersection of Beihai Road and Xihuan Road (South)-Xixi Scenic Area (East)-Haidaoqiao (Northeast)-Dongtai Town (East)-Xinhe Building;

③ There are three monitoring points on the brisk walk. All personnel must get a number every time they pass a monitoring point, and handing in three numbers at the finish line is regarded as running the whole course, otherwise it is regarded as not participating in the activity.

(4) All participants in the race walk should stick the number plate on their left chest to ensure that statisticians can see the number plate when they reach the finish line.

3. Moral lecture hall

(1) All units and departments should seriously organize their employees to learn to sing "Citizens' Moral Songs" and ensure that they can sing before 10+0;

② The host, lead singer and speaker (see Annex 5) will practice seriously as required, and the trade union of the Head Office will organize rehearsals in the near future;

(3) The office and human resources department shall collect relevant information in time, sort it out and bind it.

4. Financial Innovation Lecture Hall

(1) The Ministry of Science, Technology and Information Technology provides the video courseware of the Financial Innovation Lecture Hall and the equipment needed to play the courseware;

② The Science and Technology Information Department sent people to play video courseware on the spot.

5. Symposium for college students and faculty.

① Discussion topic: feelings after entering the business;

② Discussion methods: concentrated discussion, typical speech (see Annex 9 for the list) and exchange discussion.

6. The essay contest with the theme of "Everyone talks about the special rectification of case prevention and control"

(1) the style is not limited, the topic is self-drawn, closely related to the theme, the structure is complete, the reasoning is sufficient, the organization is clear, and the number of words is controlled within 2000-2500 words;

(2) The submission must be created by the author himself, and plagiarism is strictly prohibited. Once found, it will be disqualified and informed criticism;

③ All contestants must submit their manuscripts to the Human Resources Department in the form of paper documents before June 65438+ 10/;

④ The Office of the Head Office will organize a special person to review the contributions based on the principle of fairness and justice.

Second, the award setting

1. Radio Sports Competition

① Rank: 65438+ According to the score, 0 first prize, 2 second prize and 3 third prize were awarded.

② Bonus: the first prize, with a bonus of 2,000 yuan; Second prize, bonus 1500 yuan; Third prize, bonus 1000 yuan.

2. The essay competition with the theme of "Everyone talks about the special rectification of case prevention and control"

① Ranking: 65438+ 0 first prize, 2 second prize and 3 third prize.

② Bonus: the first prize, with a bonus of 1 1,000 yuan; Second prize, bonus 800 yuan; Third prize, 600 yuan.

Four. Related requirements

List of event organizing committee and staff.

1. List of event organizing committees

Director: _ _ _

Deputy Director: _ _ _

Members: heads of units and departments

2. List of staff

Chief Referee: _ _ _ _

Referee: _ _ _

_ _ _ 5 external employees

Flag bearer: _ _ _

Other staff: _ _ _

Two. Organizational requirements

1. unify thoughts and raise awareness. All units and departments should fully understand the significance of doing a good job in this series of activities, mobilize and organize them in time according to the requirements of the notice, take this activity as an opportunity to guide employees to get up and move, improve the enthusiasm, initiative and creativity of all employees, and devote themselves to all work with full spirit, healthy body and high fighting spirit.

4. Careful organization and scientific scheduling. All units and departments shall, according to the actual situation of their own units, make overall arrangements and scientific scheduling, and arrange daily business operations and security work during the activities, so as to ensure that participants have enough time and energy to participate in various activities, and ensure that all activities are carried out smoothly and achieve good results.

3. Prepare in advance to ensure success. All units and departments should make full use of their spare time, carefully organize their employees to practice broadcasting (especially to ensure that new college students can do it), and at the same time guide employees, especially college students, to seriously investigate and think, and actively participate in college students' symposiums and essay competitions with the theme of "special rectification of case prevention and control".

Three points for attention

1. Friendship first, competition second, taste and style.

2. Employees participating in hiking activities and broadcast exercises must wear the latest sportswear and sports shoes issued by the head office on the day of the competition, and employees participating in ethics lecture halls, financial innovation lecture halls and college students' symposiums must wear work clothes (new college students must wear formal clothes or borrow colleagues' work clothes without work clothes).

3.65438+1At noon on October 5 -7, the Head Office arranged lunch, and invited the participants of the day's activities to attend on time as required.

4. If you need to ask for leave under special circumstances on the day of the event, you must apply to the Human Resources Department one day in advance and ask for leave after obtaining the consent of the referee.

5. In order to ensure the safety of the contestants, the head office is allowed to allocate 1-2 team doctors. If the contestants have any physical abnormalities during the competition, please report them to the staff and the team doctor in time.

6. In case of rainy weather on the day of walking and radio exercises, it will be adjusted separately.

7. Matters not covered will be notified separately.

Banking activities programme 5

I. Activity objectives

In order to thank customers for their long-term concern and support and further enhance our market influence, we held the following marketing activities with gratitude, striving to repay customers' trust, enhance customers' value, seek common development with customers and share the achievements created.

Second, the content of the activity

(a) to carry out the theme activities of "there is a big prize in savings, happiness and happiness".

1. Activity target: all deposit customers of the branch.

2. Activity time: July 1, 2065438-1October 3 1, 20 1.

3. Activity Rules: During the activity, all customers who come to our bank to handle the deposit business of RMB _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ At the end of the activity, 20 lucky customers were selected to get goods worth _ _ _ _ yuan respectively.

(two) to carry out the theme of "if the loan wins the prize, good luck will come day by day".

1. Activity target: all loan customers of the branch.

2. Activity time: July 1, 2065438-1October 3 1, 20 1.

3. Activity rules: During the activity, all customers who handle loan business in this branch are eligible for a lucky draw. At the end of the activity, 20 lucky customers were selected to get goods worth _ _ _ _ yuan respectively.

(three) to carry out the theme of "using electronic banking to get surprises and gifts"

1. Activity target: all corporate online banking, personal online banking and mobile banking customers of the branch.

2. Activity time: July 1, 2065438-1October 3 1, 20 1.

3. Activity rules: During the activity period, first, the corporate online banking customers of the sub-branches use corporate online banking to complete more than 5 accounting transactions, and only when the accumulated amount reaches 6.5438+0 million yuan can they participate in the lucky draw. At the end of the activity, 10 lucky customers were selected and given _ _ _ _ _ _ worth of goods respectively. 2. Personal online banking customers and mobile banking customers of this branch have completed more than 5 transactions (inclusive) in personal online banking and mobile banking accounts respectively, and each transaction exceeds that of 200 yuan, so they can participate in the lucky draw, and each person can get the following prizes: 20 first prize (10 personal online banking and mobile banking users), and each person can get goods worth _ _ _ _ _. 500 second prize winners (250 individual online banking users and 250 mobile banking users) were given prepaid cards 100 yuan respectively.

Three. Activity arrangement

After the event, a lucky draw will be held in mid-June at 5438+065438+ 10. The lottery will be notarized by the notary department and randomly selected by the computer. The award-winning information will be announced in the business halls of branches and delivered to the designated place _

Four. Activity description

Within one month after the winning list is announced, the customer's designated place in the future will be regarded as the customer's automatic abandonment.

Verb (abbreviation of verb) activity promotion

(1) Posters of this marketing activity are posted in all business outlets of the branch, and the activity information is displayed in a scrolling way through the led screen.

(2) The branch publicizes this marketing activity through TV, newspapers and other media.

(3) All branches and outlets of the branch answer customers' inquiries about this marketing activity.

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