The purpose of China people's insurance service

What is the service tenet of China Life Insurance? Forever service.

China Life insists on using the soul of "culture" to unite people and lead development. With the core concepts of "life insurance is a choice without regrets", "be yourself, be an adult" and "operate with care and serve with integrity", a healthy and progressive corporate culture inspires people living in this country from generation to generation to make progress and make great efforts.

Business philosophy of "operating with care and serving with integrity"

Business philosophy is the most important part of corporate culture, which permeates all aspects of the company's operation and development. China Life's business philosophy of "operating with care and serving with integrity" includes unified thinking on the internal and external environment of the company's development.

"Careful management" is aimed at the internal management of enterprises. Under the framework of group development, it is required to define the functional orientation of each member company, correctly perform its functions, and effectively improve the operational efficiency of the whole group and the professional level of each member unit; Vigorously strengthen the construction of execution, ensure that the internal orders of the group are prohibited and the operation is standardized, and the system is United as one; Enhance the awareness of the overall situation, increase the integration and enjoyment of resources, so that all member units can not only perform their duties, but also effectively communicate, coordinate, support each other and develop together, so that resource advantages can be fully transformed into real productive forces.

"Integrity service" aims at the external image management of enterprises. As the basic principle of insurance, the principle of utmost good faith is also the foundation of China Life Insurance Company. Paying attention to commitment, credit and sincere service are the service principles advocated by China Renshou. It is necessary to widely publicize and cultivate the concept of integrity among all employees, so that the concept of integrity can be integrated into employees' thoughts and behaviors, avoid all kinds of misleading behaviors, strive to improve the service level, and establish a good corporate image in society.

Interpretation of the concept of "double success"

Success means achievement, success, realization and perfection.

"Reach" means "reach" and "reach". The word "Da" is also used here to mean "achievement" and "perfection".

On the one hand, "being yourself" means constantly improving and expanding yourself in order to better serve customers and society; On the other hand, only by constantly improving and developing ourselves can we better serve customers and society. As far as internal relations are concerned, "being yourself" emphasizes the development and progress of the company and its members; Require each member to strengthen their study, increase their talents and build the company well; Require the company to pay attention to mobilizing and maintaining the enthusiasm of employees, so that employees can share the development achievements of the company; Strive to achieve the coordination and unity of company value and personal value. As far as the relationship between the company, customers and society is concerned, "being yourself" fully embodies China Life's sense of social responsibility, emphasizes that the purpose of the company's development and growth is to provide perfect life insurance services for the society, and embodies the company's industry characteristics and professional requirements. In the fierce market competition, China Life can meet the needs of customers to the maximum extent only by constantly improving the quality of its employees and effectively enhancing its comprehensive competitiveness.

As far as the relationship between the company and its competitors is concerned, "being yourself" mainly means that China Life regards its competitors as partners in developing China's life insurance industry, which means that China Life will set an example, follow the principle of fair competition, standardize itself, improve itself, make continuous progress and innovation, and strive to improve its comprehensive competitiveness so as to promote the improvement of the operating level of the whole industry.

"Adults achieve themselves" means that only by achieving and helping others can we develop and improve ourselves and realize our ideals and goals.

As far as the relationship between individuals within the enterprise is concerned, "adults achieve themselves" emphasizes creating a harmonious atmosphere of "mutual help, mutual encouragement and common progress". As far as the relationship between the individual and the whole enterprise is concerned, "adults achieve themselves" means that only by constantly improving the quality of employees can the company be built well; Only when Qi Xin works together to build the company well can he fully embody his personal value. As far as the relationship between the company and its customers and society is concerned, "adults reach themselves" means that only by providing customers with high-quality life insurance services and meeting the life insurance needs of the society to the greatest extent can they achieve their own career. This fully reflects the dependence of its own achievements on customers and society, and emphasizes that its own achievements are based on the achievements of others, which is in line with the service characteristics of the life insurance industry. As far as the relationship between the company and its competitors is concerned, "adults have achieved themselves" means that China Life is willing to cooperate with each other under the rules of fair competition to promote the development of the industry.

The basic connotation of the concept of "double success" is mainly embodied in the following six aspects:

1 and "Twin Cities" are dynamic standards. The concept of "double success" is the fundamental standard for China Life to handle internal and external affairs of enterprises. "Success" is a dynamic criterion. With the development and change of the situation, the constant updating of knowledge and the increasing diversification of life insurance demand, the "success" standard of China Life will be continuously improved. Neither "adult" nor "self-cultivation" can be done once and for all, and we must keep pace with the times.

2. "Twin Cities" is a development realm. "Double success" is the highest realm that China people pursue all their lives. It emphasizes breaking through its own limitations, taking self-development and improvement as the premise of helping others, and developing its own career by achieving others. Because of surpassing themselves, enterprises and individuals are bound to gain a broader vision and greater development space. "Double success" means "mutual achievement" and "common development". For China Life, the realm of "double success" expresses a beautiful vision, that is, I sincerely hope and always devote myself to the mutual achievement and common development of China Life, others and myself. This generous and tolerant attitude shows the extraordinary tolerance and broad mind of China Life as a modern large-scale life insurance enterprise.

3. "double innovation" is an effort direction. The concept of "double achievement" emphasizes the achievement of others as well as oneself, and the two complement each other. This is the direction of China's efforts to save lives and the goal of all employees. According to the concept of "double success", when dealing with the relationship between society and enterprises, enterprises and individuals, enterprises and customers, and others and themselves, China Life must not only emphasize one party, but the interests of both parties must be guaranteed.

"Twin Cities" is a moral norm. The concept of "Shuangcheng" originated from China's traditional Confucian morality and Confucius' theory of "benevolence". The essence of Confucius' theory of benevolence is the way of loving others. China Life takes the concept of "double success" as the fundamental principle of enterprise development, that is, taking the meaning of "love". Dealing with all kinds of relationships inside and outside the enterprise according to the concept of "double success" shows China Life's support and care for customers and employees and respect for the value of others, and shows China Life's noble professional ethics and value orientation.

"Twin Cities" is a modern vision. With the advent of the era of knowledge economy, the trend of economic globalization is becoming more and more obvious, and the competition will be more intense and complicated. How to face and adapt to competition with a correct attitude is an urgent task that enterprises must solve. The concept of "double success" advocates a new competitive spirit of interdependence and common prosperity, which profoundly reflects the future trends and trends of global economic and cultural development and meets the requirements of enterprises in the era of knowledge economy and global economic integration. Taking the concept of "double success" as the basic code of conduct of enterprises can give China Life a modern vision. This vision can enable China Life to adjust itself quickly through the construction of corporate culture, conform to the trend of the times of knowledge economy and economic globalization, and calmly meet future challenges.

6. "Twin Cities" is the integration of a series of relationships. The concept of "double success" reflects the following four basic relationships: the relationship between enterprises and customers, the relationship between enterprises and society, the relationship between enterprises and competitors and the relationship between enterprises and internal members. How to coordinate these complicated relationships will directly affect the competitiveness and development prospects of China Life in the market. The concept of "double achievement" clarifies the respective positions of subject and object in various relationships and stipulates the inherent requirements for dealing with various relationships. Under the guidance of the concept of "double success", the relationship between enterprises can be clarified and integrated, and China's life insurance industry can develop healthily, orderly and for a long time.

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