What are the forms of posters? What are the types of posters?

What are the forms of expression of posters?

1. Express the theme directly

This is a relatively common and widely used expression technique. It directly copies and displays the environmental plot or advertising product on the poster screen, and uses techniques such as photography or painting to depict and render it. Expressing the theme directly can give people a sense of reality and closeness without distance.

2. Science Fiction Concept

The idea and implementation of poster promotion with the help of science fiction should not be separated from the nature of the earth and the basic concepts of human life. The subject matter can be simply conceived in an unobjective scene, or a multi-element construction method can be used to qualitatively change the original image.

3. Exaggerated contrast

The expression technique of exaggerated contrast is to exaggerate one of the two or more visual elements to make it exceed the original and conventional concept of proportion. It forms a strong contrast with another object in the picture, including contrast effects such as large, small, quality, quantity, light, and heavy.

4. Humorous and interesting

The application of interesting techniques is an interesting and thought-provoking technique adopted by the designer to ingeniously and subtly strengthen the theme expressed in the film story. Various expression methods such as allegorical, exaggerated, satirical, humorous, witty and lyrical are often used. The final visual effect pursued by the design of the work is: to make people care and pay attention without seeking to be reasonable and legal.

7. Visual transition

The selected elements transition from one form to another. The process of change includes gradient techniques and shifting techniques. The designer's thinking is super natural and imaginary. With the help of certain graphics, two completely different spatial environments are arranged in one space, driving the viewer's curiosity, starting positive thinking associations, and causing the audience to further explore the advertising theme. wish.

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The above is the entire content of "What are the forms of expression of posters?" Thank you for reading, I hope it will be helpful to you! What are the poster formats?

Poster format:

The poster format usually consists of three parts, namely title, body and signature.

The title of the poster is extremely important to the promotion of the poster. Therefore, the writing of the title should be concise, bright, novel, eye-catching, and attract the reader's attention. There are usually two forms of poster titles: one is to directly use the word "poster"; the other is to write the title based on the content of the poster.

The main body of the poster is the core part of the poster and is a specific description of the poster title. The language needs to be vivid, concise and to the point. Be encouraging without being exaggerated. Common forms of text expression include: brief description, literary description, and artistic design.

First of all, the theme is clear. Secondly, keywords are highlighted (bold for bold, red for red).

Third, it conforms to reading habits.

Fourth, stimulate the desire to click in the shortest possible time (try to think about it).

Fifth, the color should not be too eye-catching (not too fancy).

Introduction:

The name poster originated in Shanghai and is a common method of publicity. In the old days, posters were used for performances such as plays and movies, or for events such as football games. People in Shanghai usually call professional theater performances "Hai", and those who engage in professional theater performances are called "Xiahai".

It is a promotional poster that attracts customers with information about the performance. Perhaps because of this, people call it "poster". Formal posters usually include the nature of the event, the organizer, time, location and other content. They are mostly used in film and television dramas and new product promotions. They use pictures, text, color, space and other elements to completely combine and display it to people in an appropriate form. Publish promotional information. What types of posters are there?

1. Commercial posters Commercial posters refer to commercial advertising posters that promote goods or commercial services. The design of commercial posters must appropriately match the style of the product and the audience.

2. Cultural posters Cultural posters refer to promotional posters for various social and cultural activities and various exhibitions. There are many types of exhibitions, and different exhibitions

have their own characteristics. Designers need to understand the content of exhibitions and activities in order to use appropriate methods to express their content and style.

3. Movie posters Computer posters are a branch of posters. Movie posters mainly play the role of attracting the audience's attention and stimulating movie box office revenue.

It is related to theater posters, cultural posters, etc. Somewhat similar.

4. Public welfare posters Social posters have a certain ideological nature. This type of posters has specific educational significance for the public. The themes of the posters include various social welfare, moral propaganda, or political ideological propaganda, and the promotion of the spirit of love, dedication, unity, and progress, etc. .

Posters are mainly used for product promotion, so their most prominent feature is to attract the attention of the majority of viewers, so that they can further

understand the product features. For all walks of life, poster design is also divided into many categories, such as single-page design, folding design, advertising design... Let's take a brief look at the nine major categories of poster design.

Catalog design: The success or failure of a good catalog design depends on the design positioning. That is to say, early customer communication must be done well. Half of good catalog design comes from early communication, so that it can reflect the customer's consumption needs. , bring greater sales performance to customers.

2. Recipe design: Recipe design is required to reflect high-end, enjoyment and other feelings. Some unique elements should be used in the design to reflect the delicious food.

3.DM design: DM is self-contained. It does not need to rely on other media. It is not subject to the publicity environment, public characteristics, information arrangement, layout, printing, paper, etc. of other media.

Various restrictions. Also known as "non-media advertising." The samples and instructions are booklets with a cover and inner pages. Just like book binding

it has both the integrity of the cover and the integrity of the content. The paper, format, printing, mailing and gift recipients of promotional materials are all independent

. Precisely because DM design and promotional brochures are highly targeted and independent. Therefore, in order to fully serve product advertising, it should be done from conception to image expression, from DM design format to printing and paper. All put forward high requirements, making consumers put it down. Just like when we get a beautiful DM design card or a beautiful book, we should keep it properly instead of throwing it away. Exquisite DM design publicity materials

will also be preserved for a long time and play a long-lasting role

4. Folding design: folding pages are divided into 2\3\4 folds, and the paper is folded according to Fold the pages into a volume in sequence, format size (210*285, which is generally the size of corporate brochures or product catalogs with large print volumes) or books of other sizes, or print large-format sheets according to It is required to be folded into a certain format

5. Single-page design: Single-page design pays more attention to the form of the design, showing a large amount of content in a limited space. Single-page design is common in product single-page design. Medium. General

Generally, the front is the product advertisement, and the back is the product introduction

6. Direct mail advertising design: Direct mail advertising samples must be highly targeted, convey strong power, and have an impact. Strong. With the characteristics of "short, flat and fast", we can quickly reach consumers and impress potential customers

7. Training manual design: A successful training manual design and production is a One of the key factors in the communication of the company's products, services and market brand image is an important platform to display the company in an all-round way. It can combine the characteristics of products and services, the company's competitive advantages and image and other internal culture

with external market communication

8. Address book design: Mainly Based on the function of the address book and the nature of the enterprise, apply appropriate composition and design elements to reflect the characteristics of the address book: nostalgia, retention

Memory and longing

9. CD cover Design: A good CD cover design should not only impress readers with its attractive form, but also be "thoughtful". This requires the designer to have good intentions and ideas, so that the CD cover can be The design forms a perfect artistic whole from form to content

Posters are widely used and have eye-catching publicity effects. Designing a good poster is very important for event promotion and image promotion

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