What activities are more popular for store celebrations?

May 2006 was an extraordinary day for Shanghai XX Pharmacy, because XX celebrated its fifth anniversary during the Golden Week of this month. In order to celebrate the fifth anniversary of the store and celebrate the Golden Week, based on the store celebrations in previous years, we will further deepen the friendship with customers, truly care about friends in the community, care about human health, and offer love to people in need. To further cultivate and develop loyal customers and enhance the popularity of XX Pharmacy, after introduction, our Shanying Enterprise Management Consulting Co., Ltd. has carried out corresponding planning for its event celebrations. The following is a simple idea for event planning for your reference.

1. Activity theme. For this event, we launched the theme of "Fifth Anniversary of Love, Golden Week Love Gives Health" from the 1st to the 7th. Around this theme, we launched a series of preferential activities and joined forces with hospitals to create a "Healthy Golden Week" for community citizens. ” activities.

2. Specific activities

The first is around the theme of 5. For old comrades born on May 5, 1955, they can come to any pharmacy in XX with a copy of their ID card. Have a chance to win medicines worth NT$555 or health care products of equivalent value.

The second is "give away when you spend more than 50 yuan". When consumers purchase medicines for more than 50 yuan, they will receive cash coupons or gifts of equal value, and different levels are set up. Get 5 for a purchase of 50, 10 for a purchase of 100, 20 for a purchase of 150, 30 for a purchase of 200, 40 for a purchase of 250, 50 for a purchase of 300, and 100 for a purchase of 500.

Third, if you purchase medicines with a total amount of RMB 50, you can apply for a membership points card for free. The main purpose of launching the membership points card is to cultivate customer loyalty and maintain repeat purchases. For those who have reached 2,000 points for purchasing medicines at XX pharmacy, they will start giving gifts (one dollar per point), mainly health products of different values, to promote the pharmacy. And the role of certain health products, while also developing other customers.

The fourth is to carry out the "XX Pharmacy Cares for the Health of Shanghai Citizens" campaign and join hands with hospitals around the pharmacy. First, the hospitals are teamed up to provide a designated hospital with the relevant pharmacy certificate to spend a certain amount during the campaign. Free health screening; the second is to invite doctors and experts from these designated hospitals to XX drugstores to provide free health consultations for customers.

The fifth is pharmacy community charity activities. First of all, strengthen the connection between the pharmacy and the surrounding communities, and specially prepare a batch of invitation letters as part of a market survey to understand the actual situation of the extremely poor households, elderly and disabled families in the community based on the consumption situation of people in the surrounding communities. Carry out some charity activities based on the practicality of the community. As long as during the event, anyone who receives the invitation letter distributed by our supermarket can buy some discounted medicines in our pharmacy and go to relevant hospitals with their certificate of extremely poor households, senior citizen certificate, disability certificate of disabled families, and laid-off certificate. Conducting free health screenings can more conveniently serve community consumers and allow every elderly person to enjoy it.

The sixth is to combine products. On the one hand, a group of health products are selected and sold at a preferential price to promote the concept of giving health during the festival. On the other hand, according to the situation of the festival, a series of drug combinations are mainly promoted ( Based on past experience), carry out targeted promotions.

3. Publicity and promotion.

According to the actual situation of XX Pharmacy, a combination of publicity can be carried out, combining soft articles with banners, the Internet with newspapers and periodicals, and implementing integrated marketing communication:

1. Newspaper advertising. We chose Shenbao and Xinmin Evening News, two relatively influential local newspapers, to launch a publicity campaign in April to create desire and suspense and stimulate consumers' motivations. We combined soft articles with full-page advertisements.

2. Distribute leaflets to residents in communities near each pharmacy. In the process of designing the leaflet, a practical manual is made, which not only contains daily convenient and practical information, but also contains information on the treatment and prevention of simple and common diseases.

3. Posters and banners. Post promotional posters and banners in various pharmacy communities and prominent locations to create a store celebration theme.

4. Publicity.

Contact the nearby neighborhood committees in advance before the event, launch the plan for activity five, and work with the neighborhood committees to do a publicity campaign.

5. Pharmacy layout. The entire pharmacy is decorated with POP posters, and discounted and preferential products are placed prominently on the shelves. The entire pharmacy must be decorated with a festive atmosphere, and the display and activation of the terminals stimulate the desire to purchase.

Postscript: After careful event planning, the sales performance of Shanghai XX Pharmacy during the May Day period last year increased by 150% compared with the same period. It not only won the attention and reputation of the eyeballs, but also won the market.

Hope this helps. . .