What does 6 18 mean?

6 18 was originally the anniversary of JD.COM, and JD.COM will do various promotional activities on this day. Later, Taobao and Suning joined the promotion army of 6 18, so 6 18 became an e-commerce promotion day, and it was also another national online shopping carnival corresponding to "Double 1 1".

Origin of 6 18:

1June, 99818th, Liu started a business in Zhongguancun and established a company. So June is the anniversary month of JD.COM, and June 18 is the anniversary of JD.COM. On the anniversary month, JD.COM will launch a series of large-scale promotion activities, with "flaming June" as the promotion point, among which June 18 is the largest promotion day in JD.COM.

This undoubtedly brings great pressure to other e-commerce, and so does JD.COM. COM's 20th13rd anniversary even shouted the slogan "6 18" to the whole country, and it produced a series of chain reactions. Both local supermarkets and major e-commerce and manufacturers have launched 6 18 promotion activities. And competitors such as Tmall, Taobao, Suning, Paipai and a series of e-commerce big coffees are also chasing and intercepting, and started their own 6 18 activities.

In this way, "6 18" will become an annual festival in the e-commerce industry, just like "Double 1 1". Taobao launched "Double 1 1" and JD.COM Mall launched "6 18", which formed a situation that the e-commerce field celebrated every six months. "From the perspective of traditional retail, the middle of June and the middle of June of 165438+ 10 are in the relatively low season of retail. At this time, e-commerce will get twice the result with half the effort. "