Give full play to the advantages of resources and build Gansu province with trademark characteristics.

In recent years, Long Yuan industry and commerce has given full play to its functions, taking enterprises as the main body, taking the market as the guidance, focusing on superior resources and characteristic industries, and taking? Product branding and brand name optimization? As the center, vigorously promote the implementation of trademark strategy.

In the first half of this year, the province added 1.368 registered trademarks, 6 well-known trademarks in China and 1 trademark for geographical indications. At present, the number of registered trademarks, well-known trademarks, geographical indications, certification trademarks, collective trademarks and famous trademarks in Gansu Province is 65,438 pieces+0.8 times, 8.3 times, 3.6 times and 9.5 times that of the end of 2007 respectively. Tianshui City was rated as a national trademark strategy demonstration city, and Lanzhou Huanghe Enterprise Co., Ltd. was rated as a national trademark strategy demonstration enterprise.

Where is the Provincial Administration for Industry and Commerce? Trademark strategic development planning? It is proposed that by 20 15, the total number of registered trademarks in the province will reach 20 thousand, 50 well-known trademarks and 700 well-known trademarks; By 2020, the province will have 30,000 registered trademarks, 65.438 million well-known trademarks and 65.438 million well-known trademarks. Gansu industry and commerce is striving to build a strong province with trademark characteristics.

Trademark strategy: creating regional development advantages

In recent years, the market has entered the era of brand competition. The quantity and quality of trademarks have become an important embodiment of a country or region's comprehensive strength and an important symbol to measure its technological innovation ability and economic competitiveness.

After in-depth investigation, the Provincial Administration for Industry and Commerce, in combination with the actual situation in our province, formulated? Choose the best among the best to help the strong, become bigger and stronger? Overall working ideas and three key points: First, vigorously cultivate characteristic agricultural trademarks. The unique climate and geographical conditions in our province have given birth to excellent and high-quality agricultural products that the industrial and commercial departments have vigorously developed? Trademark rich peasants? Work provides a broad stage. Second, vigorously cultivate trademarks of advantageous industries. Give full play? Old industrial base? Advantages, in metallurgy, machinery manufacturing, biopharmaceuticals, national industries and so on. Seriously cultivate key trademark enterprises that are among the best in the country and have good development prospects. Third, vigorously cultivate emerging industrial trademarks. Nearby? The Silk Road? Give full play to the radiation-driven role of gold-lettered signboards, fully tap tourism resources, and actively cultivate characteristic trademarks that combine tourism with cultural industries. In a word, we will focus on cultivating and supporting enterprises with leading advantages in the industry, the sustainable development of private economy trademarks, the rapid growth of agricultural products trademarks and service trademarks, and the revitalization and development of traditional characteristic trademarks, so as to promote the realization of Gansu? Selling raw materials? Have you arrived? Create a brand? A historic leap.

Focusing on the overall working idea of the strategy of strengthening the province with trademarks, the Provincial Administration for Industry and Commerce encourages enterprises with local agricultural and sideline products and superior products to use registered trademarks, helps enterprises to be familiar with the conditions and procedures for trademark registration, actively participates in the planning and design of registered trademarks, and gives enterprises timely treatment, use, management and self-protection? A dragon? Guidance; Vigorously cultivate independent brands, actively guide and support enterprises to strive for famous and well-known trademarks, geographical indication certification trademarks and collective trademarks; Timely remind enterprises to do a good job in trademark registration, renewal, change, transfer, use license filing and so on. , in order to avoid the trademark being maliciously registered, or the loss of intangible assets caused by extension, change and transfer.

Strengthening enterprises with trademarks: condensing the essence of corporate culture

The implementation of trademark strategy has mobilized the enthusiasm of the majority of market players to strive for brands. Well-known trademarks in Gansu Province and well-known trademarks in China have also brought vigorous development vitality and good economic benefits to market players.

Gansu Mogao Industrial Development Co., Ltd.? Mogao? In 2008, after the trademark was awarded the famous trademark in Gansu province, the company clearly proposed that the development of wine should be geared to the whole country? Top three? Catch up with the strategy, plan the national market layout, accelerate development and expansion, and the market sales will grow rapidly. April 2009? Mogao? This trademark has been recognized as a well-known trademark in China by the Trademark Review and Adjudication Board of the State Administration for Industry and Commerce. The popularity and reputation of products have been further improved, the economic benefits of enterprises have been significantly improved, and the development momentum has become stronger.

While guiding market players to accelerate the development of registered trademarks, industrial and commercial authorities pay special attention to revitalizing trademark resources and turning losses into profits? Reborn from the fire? . Xinyang Cement Factory in Maiji District, Tianshui City was established in 1986, which was produced by this factory? Shuitiange? Brand cement has a certain popularity in the same industry. In 200 1 year, due to poor management, the market share of enterprises dropped sharply and they were on the verge of bankruptcy. In addition, the original person in charge of the enterprise was unaware of the trademark and the trademark was not renewed in time. Shuitiange? The trademark was cancelled. After being informed, Tianshui Industrial and Commercial Bureau not only provided on-site service, but also actively contacted the Trademark Office of the State Administration for Industry and Commerce to re-register? Shuitiange? The trademark also led a foreign enterprise to contract the factory, while the original enterprise invested in the trademark as an intangible asset. Do enterprises use it today? Shuitiange? Trademark, scientific management, effective use of trademark added value, enterprises embark on a virtuous circle. The person in charge of Xinyang Cement Factory said excitedly: A trademark saved an enterprise. ?

In order to help enterprises explore development ideas and find business opportunities, the industrial and commercial departments actively organize well-known trademarks and well-known trademark enterprises to participate in the exhibition? China Trademark Festival? 、? Western Union? 、? Western Trademark Protection Cooperation Association? And then what? International symposium on geographical indications in the Asia-Pacific region? And other large-scale activities, fully display the brand image of our province, and achieved good results.

Trademark Rich Farmers: Serving Modern Agricultural Economy

Gansu is long and narrow from east to west, with diverse geographical climate, which breeds many agricultural products with obvious characteristics. However, for a long time, the vast rural areas have mainly concentrated on farmers' production and sales, and it is difficult for farmers to increase their income. Promotion by industrial and commercial authorities at all levels in the province? Company (agricultural organization)+trademark (geographical indication)+farmer? The new industrialized management mode has improved the added value of agricultural products and become an effective measure to increase farmers' income, promote rural economic development and realize agricultural industrialized management.

Linxia Hui Autonomous Prefecture Dongxiang Autonomous County is a poor area, but? Dongxiang grabs mutton? But it is famous far and near. Just by our province? Dongxiang grabs mutton? Benfu Road has more than 400 enterprises with 20,000 employees and an annual turnover of more than 300 million yuan.

Dingxi Industrial and Commercial Bureau pays attention to cultivating local brands, and has instructed relevant market entities to apply for registration of more than ten trademarks such as Xindaping, Longshang Daping and Lujiagou, and four geographical indication certification trademarks such as Dingxi Potato, Longxi White Codonopsis pilosula, Longxi Astragalus and Minxian Angelica. Follow? Brand+team spirit? Based on the marketing strategy, Dingxi potato has steadily occupied the markets in East China, South China and Southwest China, and gradually entered the international market.

Wuwei city? Ladder Mountain? Since the brand "Ginseng Fruit" took root in Zhangyishan District of Liangzhou District, it has not only thrived, but also been picked by this hot land? China's hometown of ginseng fruit? Gold signboard. More than 2,000 local farmers and more than 8,900 people have become rich by planting foreign fruits in greenhouses, with an average net income of 2 1 10,000 yuan per mu.

Ganzhou Branch of Zhangye City Administration for Industry and Commerce actively promoted the trademark rich agriculture project, and realized the characteristic agricultural and sideline products from? Carry a basket to sell? Where to? Brand building? Change. Eggs produced by Ling Jie Breeding Cooperative in Ganzhou District were low in price and poor in sales volume before registered trademarks. Industrial and commercial cadres visited the cooperative for many times to analyze and study, and successfully planned and registered the cooperative? Zijiazhai? Brand eggs and? Ling Jie brand? Hello, two brands? Zijiazhai? Brand eggs are nearly 1 RMB per kilogram higher than similar eggs. The cooperative extends from 2 villages in 1 town to more than 40 villages in 8 surrounding towns, develops more than 600,000 laying hens and provides more than 65,438+100,000 kilograms of fresh eggs to the market every day. Egg products not only occupy 30% market share in Zhangye, but also are exported to Xinjiang, Ningxia and other places.

Agricultural name? Trademark effect is releasing more and more dazzling brilliance in mobilizing the enthusiasm of farmers and agriculture-related enterprises and promoting the transformation of industrial advantages into economic advantages.