Store design

The ultimate goal of the door decoration design of the storefront is to make passers-by interested in the storefront. Then shopping guide.

Door head design needs to consider the influence of outdoor environment on decoration materials. Waterproof material is the first consideration in the decorative design of the door head. Decorative materials commonly used in door head design include aluminum-plastic plate, glass, stainless steel and so on. Wood wool cement board.

Another consideration of door design is the display of store brand, that is, "store name". Store names are generally designed directly above the store entrance. Commonly used materials are: acrylic lettering, plastic lettering, stainless steel word, etc. The design of these store names needs to consider the night environment. Business people pay more and more attention to the text design of store signs, and some artistic, three-dimensional and advertising store signs composed of slogans, affiliation and numbers are constantly emerging.

The materials used for shop signs vary from shop to shop, and the scale of shops is large, requiring exquisite storefronts, which can be made of copper, embossed with hollow characters, sparkling, rich and luxurious, and the effect is quite good. Fixed-burning porcelain characters will never rust. Good reflective intensity, especially as a signboard. Plastic characters have gorgeous luster and are easy to make, but after a long time, the luster fades, the plastic ages, and it will be deformed when exposed to cold, heat and sun, so it cannot be used for a long time. Wooden characters are also very convenient to make, but they are easy to crack after long-term exposure to the sun and rain, and need frequent maintenance and painting.

Shop signboard design should not only give consumers a good psychological feeling in terms of form, material, composition, modeling and color, but also make more efforts in naming, and strive to be concise, fresh, easy to remember, easy to read and full of aesthetic feeling, so as to make it attractive, promote consumers' thinking activities and achieve ideal psychological requirements. Obviously, the function of the store door is to induce people's sight, generate interest and stimulate the sense of participation that they want to go in and have a look. How to get in, where to get in, need to import correctly, tell customers, so that customers can see at a glance.

In store design, the design of customers' entrances and exits is an important part.

Whether the store door is placed in the center, left or right depends on the specific flow of people: generally, the door of a large shopping mall can be placed in the center, and the entrance and exit of a small store should not be placed in the center, because the store is small, which directly affects the actual use area of the store and the free circulation of customers. It is more reasonable to set the entrance and exit of the shop on the left or the right.

From the commercial point of view, the store door should be open, so the design should take into account not to let customers have bad psychology such as "claustrophobia" and "darkness", so as to refuse customers. Therefore, a bright, smooth and echoing door contour is the best design.

The design of the store door should also consider whether the road surface in front of the store is flat, horizontal or inclined; Whether there are objects or buildings in front that block or affect the image of the store facade; From the perspective of lighting conditions, noise influence and the direction of sunlight, the materials used in the store doors in the past were all hardwood, and the wood could also be wrapped with iron sheets or aluminum sheets, which was relatively simple to manufacture. China has also begun to use aluminum alloy materials to make shop doors. Because it is light, durable, beautiful, safe and full of modernity, it has a trend of popularization. All-glass door without frame belongs to luxury door profiles. Because of its good transparency and gorgeous shape, it is often used in high-end jewelry stores, electrical stores, fashion stores, cosmetics stores and so on.