How to establish corporate culture?

Corporate culture is divided into four levels: concept level, system level, behavior level and material level. To do a good job in corporate culture construction, we should start from these four aspects.

For enterprises that have just begun to attach importance to the construction of corporate culture, they may wish to do something that can make a difference first. For example:

1, concept layer. You'd better organize to refine the company's cultural ideas, and then organize high-level presentations, various activities, meetings and discussions, learning experiences and other ways to publicize your refined ideas.

2. System level. Enterprise institutional culture generally includes special systems such as enterprise leadership system, enterprise organization, enterprise management system and enterprise management system. Sort out the company system and modify the places that are inconsistent with the company's cultural concept. I advise beginners not to do it rashly, because it involves a wide range and cannot be done by one or two people. Moreover, to accomplish such work, senior leaders need strong will, you need more bosses, and you need to know enough about the company. )

3. Behavior layer. Corporate behavior culture refers to the culture produced by employees in production, management, study and entertainment, including cultural phenomena produced in enterprise management, education and publicity, interpersonal communication and problem entertainment. This piece is also difficult to start as a newcomer.

4. Physical layer. As a new corporate culture worker, I can make a lot of tangible achievements in this respect.

1) Make publications (newspapers, magazines or electronic publications are all acceptable).

2) Design and manufacture VI and promote it throughout the company.

3) Organize various employee activities (expansion, outing, fun sports meeting, problem activity, entertainment activity, employee birthday activity, speech contest, etc. ).

The forms of corporate culture propaganda are: media and activities.

1. Media are divided into paper media, video media and other media.

1) Paper media mainly include internal magazines (newspapers, magazines, etc. ).

2) Video media are mainly video materials and corporate propaganda articles specially shot for corporate culture.

3) Other media: such as enterprise billboards and banners.

2. The specific methods of corporate culture publicity activities can be divided into several categories: theme competition, communication, knowledge, entertainment, sports and art, etc.

1) special competition category: enterprise cultural knowledge competition (including enterprise concept, company human resources system, etc. )

2) Communication: e.g. general manager's email address, corporate culture sharing meeting, etc.

3) Knowledge: such as reading month activities, cultural salons, forums, etc.

4) Entertainment: parties, concerts, karaoke competitions, fun sports meetings, etc.

5) Sports competitions: ball games, chess, mountaineering competitions, etc.

6) Fine arts: calligraphy, painting competitions, etc.

There are still some things that have not been summarized, such as corporate culture training, outreach training, employee birthday activities and so on. , is also a good form.

In the process of corporate culture, we should adhere to a principle, that is, the cycle of "refining-publicity-implementation-evaluation …", and we will reorganize the cultural concept in a few years.