Wu Rongzhao, whose company was "on the brink of bankruptcy" but donated 55 million yuan, is what kind of person is he in life?

Recently, Hongxing Erke has made another donation.

As a conscientious national enterprise, Hongxing Erke has greatly demonstrated patriotism and chivalrous spirit to the people of the country in 2021.

What the Chinese people rewarded this kind of conscientious enterprise was to save it when it was on the verge of bankruptcy. The mutual affection between netizens and the enterprise is the real source of this good story.

Wu Rongzhao, the boss who insists on doing business with conscience and making products, and his company Hongxing Erke, have re-entered the horizons of consumers.

Jinjiang, a boy was born in 1977.

He comes from a well-off family, and his parents are honest businessmen. The most important thing he has learned from his parents since elementary school is "be a good person first, and then do good deeds."

No one could have imagined that the influence from his parents would affect him for the rest of his life, allowing him to be a good person and do good deeds throughout his life. This person is Wu Rongzhao, the boss of Hongxing Erke.

Wu Rongzhao is not the only son in the family. He has an older brother Wu Rongguang.

His family started out by making shoes. They have a shoe factory at home. The shoes they produce are durable and good-looking, and are very popular among fellow villagers. They are also recognized by shoe buyers.

Soon the shoe factory grew bigger and bigger, and Wu Rongzhao became a veritable second-generation rich man.

But perhaps because he grew up in a shoe factory, all he saw, heard and smelled were shoe factories and the persistence of his fathers, so Wu Rongzhao not only did not grow up to be a dandy, but he was obsessed with it. Shoes, I have a special feeling for shoe factories.

It’s just that when he was young, Wu Rongzhao never imagined that he would have a huge ups and downs because of shoes.

When Wu Rongzhao was studying in college, it was difficult for people to think that he was a rich man with a good family background, because at that time, he had the spirit of hard work and improvement like a poor kid.

His grades are very good, and he is not picky about the quality of his life. It can even be said that he is just like a student from an ordinary family who enters university, swimming freely in the ocean of knowledge.

While in school, he majored in economics. It can be seen from this that he is conscious of helping his family's industry. In order to better help, he even majored in law. He even managed to get a bachelor's degree in this subject before graduation.

The entire environment at that time was no longer enough to satisfy his need for knowledge. After careful consideration and with the support of his family, Wu Rongzhao chose to study in a foreign country.

In 1999, Wu Rongzhao flew to Australia to study alone. Within a year, he received a call from his brother, "You have to prepare for the worst."

It turns out that my family’s shoe factory is on the verge of bankruptcy and liquidation.

At that time, China's clothing industry was in a period of development, and its own brand awareness had just emerged. However, due to market chaos, new brands did not have any premium advantage at all, and Hongxing Erke was among them.

Various problems came one after another. Fortunately, Wu Rongzhao, who had been studying abroad for a year at that time, had already learned the most advanced management concepts. He used the latest and most cutting-edge concepts to help his family.

The first "exclusive agency model" was proposed and boldly established by Wu Rongzhao brothers.

Hongxing Erke did not let Wu Rongzhao breathe a sigh of relief after surviving the difficulties.

As if something was chasing him, it took Wu Rongzhao 15 months to complete the course he was supposed to study for two years. No one knew how tight the thread in Wu Rongzhao's heart was at that time. .

It was already 2003 when we set foot on Chinese soil again.

Wu Rongzhao, who has achieved academic success, is holding his breath and wants to do something big, determined to build Hongxing Erke into the best national brand.

It was just that the weather was not as planned. Without any precautions, a typhoon hit Hongxing Erke's warehouse, and everything was lost.

The production line was damaged, and the shoes to be delivered were all soaked in water. Just like the protagonist in the novel, the beginning was hell mode.

It’s just that even the hell mode must be overcome. Only after it is over can we seek the next step of development, otherwise everything will become empty talk.

With the company’s reputation over the years, various agents did not embarrass the brothers and gave them understanding and support, helping Hongxing Erke overcome this difficulty.

Hongxing Erke, who has overcome the difficulties, also ushered in a career blowout period.

What can you do in three years? Hongxing Erke uses its strength to tell you that it can not only raise funds and go public, but can even become a global partner of the North Korean Olympic Committee and become a real industry leader.

Step by step, Hongxing Erke has more than 7,000 stores and is the uncrowned king of domestic clothing brands. All companies hope to learn from Hongxing Erke’s advanced concepts and management methods at that time.

But Wu Rongzhao, who has achieved such results, is not satisfied. It should be said that no company will be satisfied with the status quo, and all companies that are satisfied with the status quo will only disappear in the end.

It’s just that Wu Rongzhao is not only dissatisfied but also unwilling. This stems from the 2008 China Olympics. Hosting the Olympics at home is a big deal for China’s local sports brands. matter.

It’s just that the final winner turned out to be a foreign company. The idea of ??showing its brand image to the country and the charm of Chinese brands to the outside world turned into a slap in the face at this moment. All Chinese brands are on the face.

For a sports event held in front of your home, you don’t even use your own brand. What does this mean? This means that it is not well-known enough, and being just a leading domestic company is of no use at all.

When facing authority, you can’t even speak. You have no right to speak and no influence. You can only watch others sponsor the global sports event held at your home.

Regarding this situation, Wu Rongzhao realized that he had to seek changes. He wanted more say and greater influence. He wanted this situation to never happen again. He wanted to We need Chinese local brands to be respected by people.

Under the influence of various intense emotions, he made a decision that he later regretted and almost destroyed Hongxing Erke.

Since 2007, Hongxing Erke has been opening stores like crazy in an attempt to seize the national market and gain international recognition. However, it is obvious that this decision was wrong.

His too radical approach soon led to a huge backlash. At the end of the year, without too detailed planning, many stores began to suffer losses, causing Wu Rongzhao to almost lose the entire company.

Fortunately, he had come to his senses at this time, quickly closed a large number of stores, and successfully kept Hongxing Erke. However, it was a pity that due to poor decision-making, Hongxing Erke was forced to give up a large amount of market share. , and then companies such as 361 and Anta stepped forward and quickly occupied this part of the market.

Hongxing Erke also lost its leading position, but this decision-making error only caused heavy damage to Hongxing Erke but did not completely defeat it.

As time comes to 2012, a new concept has swept the market this year, and that is fast fashion.

Having tasted the sweetness brought by cutting-edge management concepts, Wu Rongzhao, who felt the new concept this time, certainly would not let it go.

What Wu Rongzhao did not expect at this time was that Hongxing Erke was a new brand at that time and could certainly change its positioning, but now Hongxing Erke was no longer the new brand it once was.

Consumers did not accept the unauthorized transformation of this national brand at all. This mistake took Wu Rongzhao three years to breathe a sigh of relief, but in three years, too many things could happen. .

It took three years for Hongxing Erke to establish its position as a leading company, and it also took three years for Hongxing Erke to lose everything.

Although Wu Rongzhao, who has experienced three years of experience, has lost all his flashiness and calmed down, the market has never given him a chance. Because of the mistake in positioning, Hongxing Erke failed to take the high-end market. Normally, Market share has also been significantly lost.

In the following two years, Hongxing Erke closed a large number of stores. In 2019, as the leader, Wu Rongzhao even developed black technology running shoes, spending a huge amount of money to create Chinese local products that are not inferior to any brand.

In order to restore the declining momentum, Wu Rongzhao is constantly making changes, working hard to make products, and building a business with heart.

But he slowly began to discover a very scary thing, that is, no matter what he did, no matter how good his shoes were, how great they were and how low the price was, no one was willing to buy them. shoes.

Does he really not understand why?

Then I got the answer in a Weibo reply. It was not because the shoes were not good enough or comfortable enough, nor was it because the price was too high.

The reason that makes people laugh or cry is that sales are not increasing because the shoes are so good and the quality is so good that they never wear out.

As a boss, Wu Rongzhao was really happy to see consumers recognizing the quality of his shoes. He also reflected on the situation where the shoes could not be sold because of the good quality.

For him who has been taught since he was a child that he must live up to his conscience in everything he does, if he is asked to lower the quality of his shoes for the sake of sales, he simply cannot do it, even if he really lets himself go for this reason in the end. Bankrupt, he couldn't accept the poor quality of his shoes.

But if you think that by now, the era of Hongxing Erke is coming to an end, and companies that make products with heart will be completely defeated, you are totally wrong.

Everyone will see the good things you have done. The first person to suffer from the long-staple cotton incident in March 2021 was Hongxing Erke.

The moment when things really turned around was in July 2021, when Henan was hit by floods, and the whole society extended a helping hand to Henan to overcome the difficulties.

Of course Hongxing Erke, who has always had a patriotic heart, also generously donated 50 million.

50 million, many companies have donated this much, and some even donated hundreds of millions. It seems that 50 million is not too much.

But if you compare the situation of Hongxing Erke at that time, you will know that the company is almost gone, and all the family funds are donated.

This behavior deeply moved Chinese netizens.

China’s chivalrous spirit spans ancient times and modern times. Jing Ke could assassinate the King of Qin alone for his confidant, and Chinese netizens could spend wildly for Hongxing Erke’s chivalrous spirit.

The incident happened suddenly, but Wu Rongzhao’s first reaction after learning the news was to persuade everyone to be sensible, and in order to personally dissuade everyone, he rode a *** bicycle to the live broadcast room in the middle of the night, and that’s it, downstairs His bicycle was also swept away.

The big boss of a company can only ride a bicycle when traveling. A live broadcast room that used to be an old brand selling goods only has two anchors and only bought the copyright of one song for the background music. This is OK It can be seen how difficult it was for Hongxing Erke at that time.

And it is this kind of person, this kind of company, when everyone is consuming it wildly based on emotions, he still wants to persuade everyone to be rational, and when he knows that he can't be persuaded, his first reaction is to give him some advice. There is room for regret for everyone.

Every order is added with freight insurance to facilitate subsequent refunds. It is touching and sighing for a company to achieve this. Wu Rongzhao and Hongxing Erke truly live up to the saying "Don't ask questions when doing good deeds." future".

It's just that they don't care about their future, but netizens are willing to pay for this emotion, this innocent heart, the skyrocketing sales and transaction volume, and the 120-year membership of the official Weibo.

They are all saying to Hongxing Erke and Wu Rongzhao, "You act as your conscience, and we will pay for your conscience."

At this point, Hongxing Erke refused to stop. When Shanxi was hit by a disaster in October of the same year, he donated another 20 million yuan to Shanxi. It can be said that he made a little money and donated it all.

And when various places were hit by disasters due to the epidemic, Hongxing Erke was everywhere. If you are poor, you can be alone, and if you are rich, you can help the world. This saying is perfect for Hongxing Erke and Wu Rongzhao.

And from Hongxing Erke, we see another kind of power, a kind of Chinese power, working down-to-earth to gain glory for himself with sweat.

Those who are favored by fate will always be envied by others. They can achieve heights that others cannot reach in their lifetimes without paying too much.

In the current era where traffic is king, it is even more depressing. Is it true that hard work is useless? Is it that hard work is no better than someone else’s beautiful face?

And Hongxing Erke tells you with facts, no, your efforts will always be discovered. What you get by relying on traffic and luck is not yours after all. When the situation changes, what will be left behind will only be Things that are hard work.

If you work hard, people will eventually see it. In the past, Wu Rongzhao did not do marketing or advertising, but today he does not even need to advertise.

He and his slogan are engraved in everyone's hearts and have become the real "Number One".