Lighting design of clothing store decoration

Different clothing stores have different decoration styles, of course, there must be different lighting designs, which should be consistent with the overall image of the store.

Lighting color coordination

Lighting colors need to be coordinated, especially where the model displays a single piece of clothing, which must be set off by spotlights. The color of the light should also be appropriate. Blue light gives people a cold, cold and psychedelic feeling (summer clothes), and yellow light gives people a warm feeling (winter clothes).

Combination of cold and warm

Cold and warm collocation is most suitable for clothing stores. If it is all cold light (that is, the white light you usually see), although the store is bright, it gives people the feeling that it is pale and not warm enough, and the clothes will not be soft enough. Coupled with warm light (usually yellow light) can neutralize the sense of pallor, and the clothes irradiated are more moving.

Lighting configuration

Different positions in the business hall should be equipped with lights with different illuminance, for example, the lighting brightness in the depth is higher than that in the lobby.

Lighting of clothing display area

The clothing exhibition area helps customers to easily find their favorite clothing styles, try on them calmly and feel the texture of the clothes. When decorating, it should be noted that the lighting in this area should be product-centered, with natural tones matched with the colors of clothing, and the lighting should have good color rendering. It is more effective to use embedded or suspended direct fluorescent lamps near clothes hangers.

Lighting of clothing display area

A variety of artistic designs can be used in the clothing exhibition area to show the perfect side of the clothes worn by the models in the store. Brighter light makes it easier to show the visibility of the displayed goods. For example, a model standing in front of the dining table in an evening dress suggests using high-color sodium lamps or halogen lamps, while metal halide lamps are more suitable for illuminating beach clothes. For cheaper stores, an energy-saving lamp can provide extra light in the exhibition area.

Door lighting

The light at the door must be on at night, which can attract the attention of passing customers at once. Lighting can also make clothes more moving, of course, different lighting will have different effects.