Interview with Guangzhou Auto Show: Li Yong, General Manager of Guangzhou Automobile Chuanqi

[car home? Interview with people]? At the opening of Guangzhou Auto Show in 22, car home talked with Li Yong at the auto show and discussed the highlights of Guangzhou Automobile Chuanqi's participation and future development direction. The following is an interview record: Part1: Brand Q1: What new measures and highlights did Guangzhou Automobile Chuanqi have in terms of brand, products and technology at this Guangzhou Auto Show? Please tell us something about A1: 1. This auto show is a stage for Guangzhou Automobile Chuanqi brand rejuvenation. Guangzhou Automobile Chuanqi officially released the brand-new slogan "One Qi Zhi Xing, Better", and at the same time brought the first sports car EMPOW55 with GPMA architecture, which further consolidated from brand to product? The leading image of "science and technology, quality and service" makes more consumers know a new legend. 2. Brand-new slogan is released to build a new development pattern of Chuanqi: Brand-new slogan is a highly condensed brand core value system of Guangzhou Automobile Chuanqi, which represents the value pursuit and action direction of Guangzhou Automobile Chuanqi in the digital E era. Under the guidance of Guangzhou Automobile Group's "e-TIME Action Plan", Guangzhou Automobile Chuanqi insists on taking customer experience as the center, taking "fun, quality and intimacy" as the consumer's value appeal, creating a leading image of "science and technology, quality and service" and presenting brand rejuvenation to consumers more vividly. 3. the first sports car EMPOW55 of GPMA architecture made its debut: EMPOW55, as the first sports car under GPMA architecture, fully explained the evolution of gpma architecture in terms of vitality and youthfulness, through two drops and three liters (lowering the height of the car, short front suspension, raising the wheelbase, increasing the wheel track,? Increase the width of the car) and the ultra-low wind resistance of .26, while creating a young sports fashion shape, give drivers better dynamic performance and driving experience. We hope that EMPOW55 can give consumers a unique choice, a sports car with sports car temperament, excellent driving control and easy reach, and satisfy their yearning for extreme speed and pursuit of driving pleasure. 4. In addition, Guangzhou Automobile Chuanqi's GS4, GS8, M8, M6, GA8 and other star models all appeared, covering MPV, SUV and sedan, so that more audiences can feel the product strength and brand charm of Guangzhou Automobile Chuanqi. Q2: GAC Chuanqi put forward the "Golden Triangle Strategy" at Beijing Auto Show, and Guangzhou Auto Show renewed its brand and released a brand-new brand slogan. What kind of thinking is it based on? What guidance does it bring to the future development of the brand? A2: Core content: 1) Under the digital reform, build a brand image and influence of "Chuanqi" with customer experience as the center; 2) Take "fun, quality and intimacy" as the consumer's value appeal, and consolidate the leading image of "science and technology Chuanqi, quality Chuanqi and service Chuanqi"; three core technologies: GPMA architecture, Julang Power and ADiGO；; Quality is guaranteed by three systems: QDR engineering, intelligent manufacturing system and world-class supply chain; Pro-service, three digital experiences: one-click control, one-click direct connection and one-click fun; 3) The first sports car, EMPOW55, is constructed by 3)GPMA, which demonstrates the brand charm. 1. Under the digital reform, the brand image and influence of "one legend" are built with customer experience as the center. Since the beginning of this year, Guangzhou Automobile Chuanqi has made continuous efforts to create a core competitiveness of "Chuanqi" and explore a breakthrough in brand promotion through strategic and mechanism adjustments such as the Golden Triangle Strategy and the integration of R&D, production and marketing. Consumers in the new era also put forward new requirements for GAC Chuanqi, and they increasingly need to realize a variety of value experiences through unified brand awareness. Facing the new trends and new users' demands, GAC Chuanqi has made a timely and promising move, and put forward the brand slogan of "One Qi is wise and better". Today, Guangzhou Automobile Chuanqi is presented to consumers with a more forward-looking, competitive and comprehensive brand image. 2. Take "fun, quality and intimacy" as the consumer's value appeal, and consolidate the leading image of "science and technology, quality and service": Since last year, Guangzhou Automobile Chuanqi officially started the brand remodeling and upgrading, reorganized the brand image and value, and formed a brand-new brand value construction. That is, under the guidance of Guangzhou Automobile's "e-TIME Action Plan", we will adhere to the customer experience as the center and take "fun, quality and intimacy" as the consumer's value appeal, and create a leading image of "science and technology, quality and service". Through "one biography", it will bring consumers a variety of value experiences of "technology, quality and service". "Science and Technology Chuanqi" includes three core technologies: GPMA architecture, Julang Power and ADiGO, bringing users a fun and intellectual travel experience; "Quality Chuanqi" is guaranteed by QDR (Quality, Durability and Reliability) project, intelligent manufacturing system and world-class supply chain, which lays a solid foundation for quality. In the "Service Chuanqi" section, we released a brand-new service brand at this auto show: "Fun? Car+E "integrates the dual meanings of service and intelligent E era, creates three digital experiences of" one-click control, one-click direct connection and one-click enjoyment ",and becomes a digital service system, making customers' car life more worry-free, more secure, more economical and more convenient. 3. The first sports car, EMPOW55, is built by 3.GPMA, which shows the brand-new charm. EMPOW55 is an important part of Guangzhou Automobile Chuanqi brand rejuvenation: EMPOW55, as the first sports car with GPMA architecture, fully explains the evolution of GPMA architecture in terms of vitality and youthfulness, through two drops and three liters (lowering the height of the car, short front suspension, raising the wheelbase, increasing the tread,? Increase the width of the car) and the ultra-low wind resistance of .26, while creating a young sports fashion shape, give drivers better dynamic performance and driving experience. EMPOW55 provides consumers with a unique choice, a sports car with sports car temperament, excellent driving control and within reach, satisfying their yearning for extreme speed and pursuit of driving pleasure. Q3: GAC Chuanqi released a brand-new slogan at Guangzhou Auto Show. What is its connotation? What kind of brand image and appearance of Guangzhou Automobile Chuanqi will be shaped in the future? Core content: 1) One Qi, wisdom and action, better: focusing on the customer experience, introducing the new concept of "fun, quality and intimacy" with consumers; 2) Building a new development pattern of Chuanqi with technology, quality and service; 1. The connotation of the brand-new slogan of "One Qi, wisdom and action, better": One Qi, TOGETHER, is the embodiment of the brand connotation of "intimacy" and Chuanqi. It also means a brand-new "one message" in the digital "e era", which brings real value to users with technology, quality and service; Zhixing, FUN, is the embodiment of the brand connotation of "fun". With advanced smart technology, it continues to bring users a fun-filled mobile travel experience; It also implies the strategic determination of GAC Chuanqi to accelerate the transformation from an automobile manufacturing enterprise to a technology-based enterprise. Better, which means Chuanqi walks with every user and leads to a better life with a "fun, quality and pro" mobile travel experience. 2. Science and technology, quality and service to build a new pattern of Chuanqi's development: brand-new slogan is a highly concise core value system of Guangzhou Automobile Chuanqi brand, which represents the value pursuit and action direction of Guangzhou Automobile Chuanqi in the digital E era. GAC Chuanqi insists on customer experience as the center, takes "fun, quality and intimacy" as the consumer's value appeal, creates the leading image of "science and technology, quality and service", and presents brand rejuvenation to consumers more vividly. Q4: At present, there has been an "architecture war" in the automobile market. Many automobile companies have launched modular architecture platforms, and Guangzhou Automobile Chuanqi has also launched GPMA architecture. What kind of thinking and goals are based on? 1. R&D goal: Facing the trend and demand of automobile globalization, the change of automobile stock market and the upgrading competition of automobile enterprise platforms, GAC launched a global platform modular architecture, aiming at comprehensively upgrading the previous generation products and creating strong competitiveness of products; Optimize the scale effect and enhance the product value; Optimize the vehicle launch cycle, meet the rapid development needs of the market, and strive to bring customers a more secure and reliable driving experience. 2. The 2.GPMA architecture is a comprehensive upgrade of the concept of Guangzhou Automobile Manufacturing, which indicates that Guangzhou Automobile Chuanqi has entered a new era of platform-based and modular manufacturing. GPMA is a platform-based modular architecture developed for major automobile markets in the world, which has been iteratively upgraded for several years. GPMA includes two sub-platforms, R and L, covering cars, SUVs, MPVs, PHEV, HEV and other models. It is the first platform architecture in China that takes into account the needs of different global automobile markets. 3.GPMA architecture not only refers to the improvement of platform development technology, but also is the system reform of Guangzhou Automobile Group's integration of R&D system, procurement system, production system and sales system in order to achieve high-quality development, and it is the upgrade of "brand-new car-making concept". Q5: What are the advantages of GPMA architecture? What value can it bring to consumers? (1)GPMA architecture adheres to the core concept of "customer experience is the center" of GAC e-TIME action plan. Starting from the needs that users are most concerned about, we have created? The platform architecture of "Vigorous, Energy-saving and Reliable" has realized the evolution and upgrading in ten fields, such as youthfulness, driving control, smart connection, low fuel consumption, mixing, reliability, safety, health and comfort, flexible manufacturing and globalization. (2) "Vigor" is embodied in young and cool modeling, fast and sensitive dynamic response, arbitrary driving experience, accurate and secure intelligent driving interconnection, and meets the trend of younger consumption. (3) "Energy-saving" means to bring ultra-low fuel consumption experience to users through lightweight technology, reducing drag coefficient and efficient and powerful power system matching. Among them, the highest thermal efficiency of 2.ATK engine reaches 42.1%, which is in the world leading level; GMC2. electromechanical coupling system has a maximum heat utilization efficiency of 95.5% and a maximum transfer efficiency of 97.5%. Equipped with this hybrid system, the fuel consumption of the whole vehicle can be as low as 4L per 1 kilometers. (4) "Reliable": GAC Chuanqi has been ranked first in China brand of new car quality IQS by J.D.Power for 8 consecutive years. Before, we publicly dismantled a GS4 that traveled 38, kilometers. The car was in good condition, the engine was not overhauled, and the chassis was neat, which was enough to witness the excellent quality and reliability of GAC Chuanqi. In the GPMA architecture, the stability and reliability of components are more optimized by greatly improving the modularization and generalization rate. Strict acceptance standards are adopted for quality acceptance, and comprehensive research on high mileage reliability, durability and performance degradation is carried out. For example, the road test mileage of a bicycle reaches 16, kilometers in 26 provinces and cities, so as to improve the reliability of vehicle quality in all directions. Q6: Besides technology and service, Chuanqi also proposes to create a "quality Chuanqi" to promote brand rejuvenation. From what aspects will "Quality Chuanqi" guarantee users to enjoy high-quality and high-value Chuanqi products? A6: 1. GAC Chuanqi always attaches great importance to quality management, aiming at the "four-hearted" quality (tempted design quality, assured parts quality, assured manufacturing quality and warm-hearted service quality) that impress customers, and creates high-quality products that exceed customers' expectations. Guangzhou automobile chuanqi has been in J.D. for eight consecutive years. Power China won the first place in China brand in the new car quality research (IQS). Quality Chuanqi is guaranteed by three systems: QDR engineering, intelligent manufacturing system and world-class supply chain, bringing users a high-quality and high-value experience with peace of mind and reliability. (1) Carry out QDR project to realize the Quality management of the whole product life cycle: QDR means quality, Reliability, Durability and durability. QDR project is a key project for Chuanqi to implement the integration of production, research and marketing and strive to improve quality stability. Therefore, GAC Chuanqi has established a quality system from research and development to production, formed a special team to promote QDR project, and mobilized the whole system to implement QDR work deployment. After years of innovative practice, GAC Chuanqi has established a set of G-TVS quality certification system covering vehicle level, system level and parts level, with a leading domestic and international advanced core standard framework. In the development process of each product, more than 15 prototype vehicles will be put into use, and more than 6 tests will be carried out in seven major areas: durability, structural strength verification, performance adjustment, environmental simulation, intelligent network connection, three high verification and clean energy verification, so as to ensure the safety and reliability of the models after listing and meet the needs of users. (2) The world's leading intelligent manufacturing system: Guangzhou Automobile Chuanqi aims at world standards, integrates Honda's production mode, Toyota's lean production and Chuanqi's philosophy, builds a high-quality and efficient Guangzhou Automobile production mode (GPS), builds a world-class car-making system unique to Guangzhou Automobile, and creates an intelligent factory with international standards. At present, factories in Guangzhou, Hangzhou, Yichang and Xinjiang have been built, forming a large independent production base covering the Pearl River Delta, the Yangtze River Economic Belt and the Belt and Road. (3) World-class supply chain: GAC Chuanqi has built a "Guangzhou Automobile Purchasing Method", strictly controlling quality in a standardized and standardized way, and creating a healthy and energetic parts ecosystem. At present, 8% of the global top 1 parts companies are supporting Chuanqi, and the top ten parts suppliers in the world are the main suppliers of Chuanqi core parts. At the same time, Chuanqi has 18 top global strategic cooperation suppliers, including Bosch, Denso, Continental, Aisin Seiki, Faurecia, etc. Q7: At present, service quality has become an important bargaining chip for car companies to win the market. Chuanqi proposes to build a "service Chuanqi" and a digital service system. What is the current result? What are the special services and experiences? A7: Core content:? 1) with customer experience as the core, innovative service brand "Fun? Car＋e”； 2) Service Chuanqi has three digital experiences: one-click control, one-click direct connection and one-click enjoyment; 3) Building a digital service system and opening up a "customer-shop-factory" service ecosystem. 1. Guangzhou Automobile Chuanqi has always adhered to the principle of "customer first", focusing on digitalization and intelligence around all links of car owners from car selection to car use to car life. As early as 21, GAC Chuanqi released the brand of bonus service and continuously promoted service innovation. As of today, we have exceeded? 23? Ten thousand Chuanqi car owners have created 1 million high-quality service experiences. Guangzhou Auto Show, Chuanqi released a brand new service brand "Fun? Car+E ":integrating the dual meanings of service and intelligent E era, opening up the" customer-store-factory "service ecosystem, taking digitalization as the core and relying on artificial intelligence tools, creating a digital characteristic service system, which includes three digital experiences: one-click control, one-click direct connection and one-click enjoyment, making customers' car life more worry-free, more secure, more economical and more convenient. (1) One-click control: Chuanqi's brand-new digital characteristic service system is based on ADiGO intelligent driving internet ecosystem, so that customers can fully control the vehicle condition. We are equipped with a "service visualization ecological platform" on customers' mobile phones to further open up the links of sales, service and evaluation, realize the visualization of the whole process from manufacturing to service implementation to experience evaluation, solve the pain points that customers can't see, are opaque, unclear, are uneasy and dissatisfied, and truly let customers control the whole process of car use and car maintenance anytime and anywhere. (2) One-click direct connection: We build omni-channel mobile service contacts with customer APP as the core, and through