What do you think of the marketing techniques of the movie "Embracing You Through the Winter"?

The heart-warming blockbuster "Embracing You Through the Cold Winter", which will be released nationwide on December 31, has jointly released a " A special video to pay tribute to the volunteers" and launched a collection activity on the topic "Those Moments Warmed by Strangers".

"Embracing You Through the Cold Winter" is directed by Xue Xiaolu, starring Huang Bo and Jia Ling, starring Zhu Yilong, Xu Fan, Gao Yalin, Wu Yanshu, Xu Shaoxiong, Zhou Dongyu also kindly appeared, Liu Haoran kindly appeared, and tells the story of a courier The story is about A Yong (played by Huang Bo), delivery boy Wu Ge (played by Jia Ling), and a group of ordinary Wuhan citizens helping each other and dedicating themselves to anti-epidemic volunteer work.

Caption: Photo provided by the poster of "Embracing You Through the Cold Winter" (the same below)

Salute to ordinary volunteers

"Have you ever received a message from a stranger?" Is it warm? Maybe you have never met each other, or you may have met by chance. Will you think of him or her this winter? "The special video starts with an affectionate greeting from the movie star Huang Bo, starting from the strongest cold wave this year, and unfolding it with real social images. A heart-warming group portrait of warm, lovely, strong and enterprising people is on display. In the wind and snow, there are snow plows, helpers, and rebels. They are not afraid of the wind and snow, and work together to push the cars on the ice and stay on the front line of epidemic prevention.

At the same time, the video is also interspersed with love clips from the movie. The courier A Yong, played by Huang Bo, resolutely embarks on the road of escorting medical care under the epidemic. Faced with the child's question: "You What are you doing?" He said sheepishly: "You are a volunteer!" He looks honest and cute. When the delivery boy played by Jia Ling rode a motorcycle to escort supplies to the hospital, the nurse played by Zhou Dongyu said "Good morning, volunteer sister", which made her smile brightly. On the special day of "International Volunteer Day", this video made thousands of netizens break their guard and express their high respect for the volunteers. "Thank you. It is because of the existence of volunteers that we are not afraid of the cold!"

Was warmed by "strangers"

The movie "Embracing You Through the Cold Winter" tells the story of how ordinary people transformed into volunteers in Wuhan during the winter epidemic at the beginning of last year. The story of silent sacrifice in the name of love. In order to let more people remember the dedication of volunteers, the movie "Embracing You Through the Cold Winter" launched a topic collection activity on "Those Moments Warmed by Strangers". The film is directed by Xue Xiaolu and stars Huang Bo, Jia Ling, and Zhu Yilong. , together with Wang Yong, the 2020 Person of the Year in "Touching China" and "The Most Beautiful Volunteer for Epidemic Prevention and Control", issued a solicitation invitation to netizens to express a humane greeting to ordinary people who have helped us, so as to convey the true feelings and warmth of society.

In the collection activity, netizens actively participated, sharing the moments when they were warmed by strangers, and also describing the warm strangers who were cute, amiable, and respectable. There are warm-hearted men who help drive away vicious dogs on the way, young men who help carry boxes at the station, elderly couples who give umbrellas during heavy rains, and loving couples who borrow mobile phones on unfamiliar streets... word by word, let the outline of love shine. Gradually, bit by bit, the beauty of the social family is pieced together. In addition to thanking these warm strangers one by one, netizens also said: "Although it is a small act of kindness, it also allows me to lend a helping hand when others are in trouble. I hope this kindness can be passed on forever." "This is also one of the themes expressed in "Embracing You Through the Cold Winter", "If you help others today, others will help you tomorrow. We help each other, and no matter how cold the winter is, it can become warmer."