You are a marketing god, a dental clinic located in Nanjing Gulou is a community store, trying to save costs, how to do community promotion?

Clients of dental clinics usually include dental treatment and tooth whitening. The former is just needed, close to the immediate treatment needs. The latter usually takes time to deal with, and the demand for instant service is not strong. Dental clinics for community residents can be promoted from the following angles:

First, do a good job in store recruitment and publicity.

1, opposite to or on both sides of the entrance of the residential area. Thirdly, close the distance with the surrounding commercial organizations, such as breakfast, hairdressing, supermarkets and other shops.

2, large-area window perspective, so that community residents can see oral treatment scenes from a distance.

3, do a good job in Baidu map promotion, so that patients can easily search.

4. Shop signs should be eye-catching, beautiful and professional.

Second, do a good job in the development of basic disk users.

The so-called base users are the first batch of seed users, who are the basis of word-of-mouth communication and the main component of external promotion. Users of basic disks can obtain them in the following ways.

1. Jointly organize children's free dental examination activities with community management agencies.

2. Jointly organize preferential tooth whitening experience activities with the surrounding major commercial organizations such as supermarkets. For example, make up the card to send teeth whitening. The design of activities should be beneficial to cooperative commercial organizations in order to obtain the resource support of the other party.

3, for all community members to carry out opening big rewards and membership absorption activities. The former, such as: opening a big reward, free oral examination; The latter, such as: 20 yuan joined the club, presented healthy toothpaste worth 20 yuan, and then gave it free inspection and enjoyed VIP service.

Third, the joint surrounding commercial organizations to carry out a massive store recruitment promotion activities.

At the cost of giving the cooperative merchants a certain amount of free treatment for oral problems, we will promote cooperation with merchants in the whole street or even around many streets, and put electronic screen advertisements or banners at the door of each store. For example, a new dental clinic opened on my left; My oral problem was handed over to the clinic on my right; If you have a toothache, walk ten steps to the left to find him; Toothache to his left, home appliance repair to me in our store.

In addition to opening business, you can also use various activities of surrounding businesses to provide free resources for long-term promotion. Free resources such as: free oral examination, one yuan tooth cleaning and so on. The resources paid are limited, but the publicity is very extensive.

Four, continue to strengthen daily publicity, and strive to carry out voluntary counseling activities in community leisure activities.

There is an advertising slogan: the biggest discount must be in the opening. Concentrating manpower and material resources is the best way to promote business. Well done opening promotion, get twice the result with half the effort. Otherwise, continue to strengthen daily promotion as needed. If you consider saving publicity costs, you can adopt the following methods:

1. hand out leaflets at the gate of the community. It is suggested to combine free inspection activities and other public welfare activities. 2. Carry out voluntary consultation activities in residential leisure activities and discuss with the property under the premise. 3. Advertise the vehicle entrance in the community. If the price is too high, give up if it exceeds the budget. In short, considering the limited communication among members of the social community, oral problems are not easy to spread, the publicity of dental clinics should focus on storefront image publicity and voluntary consultation in the community, and make eye-catching publicity for the life route of community users.