It's all an illusion. Why is the opening of new buildings always crowded with people?

The vacancy rate of China property market has been very high, and house prices have been high, mainly because people's desire to buy houses never seems to be weakened. Some property buyers feel very strange, no matter in what period, it is not uncommon for the property to be "hot" as soon as it opens; In some cities with strong housing demand, it is not surprising that people queue up to "grab the house", but strangely, this situation still occurs in many cities with small population inflow and no market for houses. Why is the opening of new buildings always crowded with people? Insider: Bian Xiao told me that there are five reasons.

First, hunger marketing.

In fact, if you see through the developer's marketing routine, then it is estimated that you will know the answer. Generally speaking, the operation mode of developers is to borrow money first and then build, during which they need to rely on the purchase money to maintain. It belongs to the high debt operation mode. Once the real estate sales are not good, they will face debt or run away at any time, so developers will try their best to sell the real estate as soon as possible.

Then, the question is, how can we sell the house quickly? This requires marketing, and "hunger marketing" is one of them. So generally speaking, developers will use the slogan of "only XX houses left" to stimulate consumers, full of routines and scheming.

Second, the house is not easy to sell, mortgaged or sold to enterprises at a low price.

Not all buildings can be sold when they are built, so what if they can't be sold? In fact, in cities with depressed property market, many houses cannot be sold, but developers need to withdraw funds. At this time, they will take measures to "remedy" and mortgage these houses that are really hard to sell to banks, engineers or sell them to enterprises at cost.

Developers do this not only to ensure that the house can be sold, but also to ensure that the funds can be returned in time for other financial management.

Third, there are many real estate agents.

In fact, many of the "sea of people" you see in the sales department are employees of housing agencies. In the past, when the real estate market was good, developers basically sold their own houses and never sold them to intermediaries. Now that the house is not easy to sell, many developers will look for real estate agents to help sell the house. Many times, when the property is opened, there may be more real estate agents than buyers.

Fourth, cover the plate

"No profit, no early" is a businessman, and developers are not only businessmen, but also very smart businessmen. When developers opened the market, only a few houses were released for sale, and most of them were not sold. After waiting for a few months or even longer, the policy change came, and it was another price, which led to a small supply of housing in the market. Under the influence of oversupply, the rise in house prices should be inevitable.

V. Hire "Housing Support" for on-site support.

In real life, some businesses will ask people to play customers in order to make their stores look prosperous. Similarly, in order to make the sales offices look "hot", many developers will hire some people to act as "housekeepers" to create the illusion of queuing for houses, so as to attract more buyers' attention and make people mistakenly think that they will sell out without starting construction.

Seeing this, some property buyers may have to ask. In this case, how can we tell whether the property is really crowded or the illusion of watching? This is mainly identified according to your "critical eye". Remind that in terms of housing prices, real estate has a record price. Property buyers can log on to the website of the local Housing Security and Housing Authority for enquiries. If the house price is lower than the filing price, the problem is not big. If it is higher than the filing price, you have to be careful to be "pitted".