Supply advertising

1. Definition of supplies advertising A supply advertisement is based on the label, packaging and other product appearance of a certain product (including its label, bag, box, bottle, case, barrel, cup, bottle cap, and even The shape itself) is a form of advertising for other categories of goods or services. Through the market circulation channels of the product itself, the advertising information attached to it can accurately reach the target audience. The biggest difference between product promotion advertisements and other advertisements is that this type of advertisement does not rely on any third-party media such as newspapers, radio, television, and the Internet. It consumes almost no additional energy, does not need to establish special distribution channels, and does not lead to It can prevent any environmental pollution and even improve environmental pollution. Moreover, since the potential users of product advertisements are highly consistent with the users of carrier products, this kind of organic media advertising model is very effective for the sales of both products. promotion effect. 2. The originator of the concept of supplies advertising. Beijing ***Sheng Media Advertising Co., Ltd. is the proposer, practitioner and disseminator of the concept of supplies advertising. ***Sheng Media Advertising Co., Ltd. is the first unit in the world to propose the concept of product promotion and advertising, and is also the only advertising company in the world whose main business is the communication of product promotion and advertising. ***Sheng Media Advertising Co., Ltd. was the first in the world to propose the concept of "biomedia". The core of the concept of ***biomedia is: everything is media, and it advocates that information should be carried through the product itself. Effectively promote other products of the same consumer group. Promote the sales of another product without adding any investment, establishing new channels, or generating any pollution; and because people pay attention to the information about another product, they in turn purchase more carrier products , so that the sales of the two commodities can promote each other. Just like the "biological phenomenon" between different species in nature, we call this advertising method biological media, and the products carrying advertising information are called biological media. The ideal of "Shengsheng Media" is to recreate the phenomenon of "birth" in the biological world in the advertising industry, and to establish a platform for all commodity media providers and all demanders of birth media, so that all parties can maximize their benefits. Promote our products to the maximum extent, maximize benefits, minimize energy consumption, minimize environmental pollution, and let our advertising world become a pure land of mutual benefit, at least a small piece. 3. Advantages of supplies advertising 1. Extreme breadth and depth: wherever the product carrier can reach, the advertisement can reach without any space restrictions. For example, if all Coke bottles leaving the factory are advertised, the advertising information will quickly spread along with Coke throughout the country, reaching every province, city, town, and even village where Coke is sold. 2. Time is extremely effective and spreads very quickly: As we all know, every product has an expiration date, which means that if the product comes with an advertisement, generally speaking, the advertising information will reach consumers quickly within the validity period of the product, especially It is the advertising information attached to fast moving consumer goods. For example, if an advertising message that a new movie is about to be released is posted on a snack food with a very high sales volume, such as a certain brand of melon seeds, the message will spread throughout the country within a week. 3. An unprecedented effective reading rate of 100: The effective reading rate of any traditional media is very low. A newspaper may carry tens of thousands of pieces of advertising information, and the possibility of readers reading a certain piece of advertising information is only 10,000. one part. ***New media is completely different. Imagine if a beautiful advertising message was printed on your toothpaste tube or your rollerball pen. We can completely believe that you will 100% read it to the end, more than once. , and review it often until I never forget it. 4. Don’t waste advertisers’ money: When using traditional media to publish advertisements, most of the money is spent on media companies. The operating costs of TV stations, newspapers, and traditional media companies are too high. Their various expenses, various All activities are spent on advertisers’ money. How much money is actually used for effective publicity for advertisers? Too little. It would be good to spend 10% of the money on consumers.

***Sheng Media is completely different, because ***Sheng Media does not have those messy costs, and advertisers do not need to pay for it. 5. Spend every penny wisely: Using commodities as media can easily distinguish people with spending power from those without. People who often buy melon seeds, cola, and red wine are people with spending power, so it is right to place any advertisement on these commodity media, because they are the ones who spend money. Fei Niujin made a 100-episode TV series for an old lady in the countryside to watch. The old lady was very happy to watch it, but will she pay for the few advertisements at the end of the TV series? She won't because she doesn't have the purchasing power. Only ***Sheng Media can do this, so that every penny is spent wisely, and every penny is spent on potential consumers with purchasing power. 6. Extremely sticky: As long as the packaging of the product still exists, the media product will continue to endorse another product. For example, if you print advertisements for courier companies and car rental companies on shampoo bottles, after reading them, even if you forget the information temporarily, you will definitely know where to retrieve it when you need it. Come. 7. Very easy to attract attention and very impressive: A few friends were walking on the street, and one of them bought a bottle of mineral water. Unexpectedly, the latest movie information was printed on the mineral water bottle. You can imagine this. Bottle of Water and this movie will definitely become the focus of discussion and will be passed on to others. Would they do this if they saw an ad in the newspaper? Would they do this if they saw an ad on TV? Would they do this if they saw an ad in the elevator? No, everyone is numb to those things. 8. Extremely precise: There is no more precise way of advertising communication than this form of advertising. For example, how to find target consumers for high blood pressure treatment devices? TV commercials all over the sky? No, the cost is too high. Do newspaper ads? No, because there is no research showing that people with high blood pressure read newspapers more than others. Radio, Internet, outdoor, everything is not possible. In the end, the best way to spread advertising is to use the packaging of high blood pressure drugs as media, and through the spontaneous circulation of high blood pressure drugs in the market, to accurately find target consumers. Only ***Sheng Media can do this. 9. Extremely low advertising production costs: Only the packaging of the original goods needs to be redesigned, and there is almost no need to increase any advertising production costs. The layout of a bag of washing powder is about the same as that of a newspaper. The washing powder itself does not have that much content to write, so why not use half of the page to serve other products? No additional cost, benefit yourself and others. 10. Extremely low advertising publishing costs: No need to form a new team, no need to build new publishing channels, no need to pay huge advertising fees, only low publishing costs, ***Sheng Media can do it for you everything. 11. No increase in energy consumption, no increase in waste emissions, control of environmental pollution, and even improvement of the environment: In history, the emergence of any new media will increase energy consumption, waste emissions, and pollute the environment. Only with the emergence of ***sheng media, Not only does it not cause any pollution, it can also actively promote garbage recycling and control environmental pollution. 12. Fully meet the advertising needs of various industries: catering, entertainment, accommodation, clothing, retail, education, training, tourism, IT, film and television, games, real estate, medical care, exhibitions, daily chemicals, Internet, banking, financial management, mother and baby Supplies, online shopping, etc., all industries, everything. 4. The development prospects of supplies advertising. The form of supplies advertising is the highest stage of media development. Through market circulation means and using commodities as carriers, it can reach the target audience at the lowest cost, fastest speed and extremely accurately. It can reach the target audience in history. The highest effective reading rate of advertising information, without causing additional carrier consumption and energy consumption, without increasing environmental pollution. At the same time, it can also promote the sales of commodity carriers and achieve a win-win goal. ***Sheng Media’s advertising form is in It is bound to develop vigorously in the future.

The whole world is emphasizing low carbon and controlling pollution. At the same time, the world is constantly producing media garbage. Although ***Sheng Media cannot solve all problems, we believe that with the support of many investors With firm support and the recognition and trust of our partners, we have regarded the cause of ***Sheng Media as a responsibility, a responsibility to the environment, a responsibility to ecology, a responsibility to society, and even to the world and the whole world. There is no end to human responsibility on this road. We are well aware that the road ahead is bumpy and the responsibilities are long and arduous, but we will not be melancholy or linger in any way, because responsibility cannot be completely measured by interests, and our investors and partners, We don’t pay much attention to short-term interests. If we can put interests second for the sake of responsibility, what else can’t be done and done in the world?

Reference: Beijing ***Sheng Media Advertising Co., Ltd.