What is the Nike logo?

Nike is named after the goddess of victory in western mythology.

Nike logo is inspired by the wings of the goddess of victory statue, symbolizing the feathers of the wings of the Greek goddess of victory, representing speed, movement and gentleness.

The pattern of Nike logo is a small hook, which is simple and powerful. It is as urgent as lightning, which reminds people of the speed and explosive force produced by using Nike sporting goods.

In 1980s, Nike products began to enter the homes of ordinary people (especially teenagers) from track and field and gymnasium. Nike must try its best to expand the appeal of Nike advertisements without losing the traditional market of formal sports. For this reason, just like Levi's brand (founded by Levi's, the inventor of jeans, which is the leading brand of jeans), Nike must become an indispensable part of youth culture and a status symbol.

Nike is fighting in two completely different markets. The problem it faces is how to achieve a balance and consistency between adapting to public awareness and promoting sports achievements. Nike has begun to rethink its advertising strategy.

Nike has always regarded magazines as the main advertising media to convey product information to competitors, but since then, TV advertising has become the main "spokesperson" of Nike, which makes Nike advertising more adaptable to the new development of its product market.

Nike's first breakthrough in expanding the market is the youth market. Consumers in this market have some common characteristics: they love sports, respect heroes, have a strong sense of idolatry, want to be valued, have active thinking, have rich imagination and are full of dreams.

In view of this feature of young consumers, Nike has successively signed contracts with some famous and popular sports stars, such as Ronaldo, Drogba, Ronaldinho, Torres, Fabregas, Ibrahimovic, Robinho and Aguero. And shot many imaginative advertisements, such as the 20 10 South Africa World Cup promo "Kicking Legend" which made its debut in the Champions League final on May 22nd.