Do promotional posters have to draw pictures? How to make promotional posters

What kind of preparation should a novice in the university publicity department make when designing posters? Thank you for briefly explaining the steps I used to make posters: 1. Determine the theme. The purpose of making posters is to promote or convey information, so you should find out the theme of the message, such as singing competitions, speech contests, campus XX activities, etc. These are all poster themes. You should ask the person who assigned you the poster task what the theme of the poster is. What? Prepare the materials for the poster content according to the theme and the aesthetic requirements of the other OR teacher for the poster. For example, for a singing competition and a solo competition, the pictures should be more active, fashionable and colorful. The art characters should be artistic. If it is to love the party The patriotic and school-loving red song party should be solemn and magnificent. . . To determine the theme, you can discuss it with the minister, teacher, and event planner, and ask them what preferences and requirements they have for posters. Communicate these well just like buying something, and then you can conceive the design of the poster content. 2. Poster conception and material arrangement. After clarifying the theme, you should have a design direction in mind. Then you can search for pictures related to the theme to see what previous posters looked like and look for inspiration. For example, if you plan to draw a singing character in a singing competition, you will need to look at the searcher aspect. The picture you want for the poster is a kind of artistic conception. There is no need to draw it in a particularly specific way. Of course, if you are strong in ability, you can choose difficult pictures for reference. I suggest you look for abstract pictures of characters, ornate lace and calligraphy, etc. First, select and arrange each material according to your design of the poster layout, such as where to draw the picture, whether to embellish it with other things such as lace or accompanying pictures, how big to write the artwork, how much to write the specific content (the content of the event theme promotion) Where to write, you must design all these before doing it, otherwise the painting will be beautiful and there will be no room to write or the words will not be finished, and it will not have a publicity effect. You can search all the pictures and artwork on Baidu. You can collect more beautiful pictures yourself, or you can go to the library to borrow posters or comics-related books. After designing the picture and sorting out the materials, you can start making the poster. 3. Poster production. In fact, this just needs to talk about the preparation before production. According to your design, choose the number of posters in the color you need, watercolor, crayon, watercolor pen, black oil pen, and color palette. . . Your minister should be able to purchase these things in advance, and if there are any deficiencies, you can communicate with him. . . Once these are ready, you can start painting. If the painter has good skills, there is no need to draft on poster paper. If you are not a professional art background, it is best to sketch the draft with pencil first and then color it. It is recommended to divide the work and cooperate, and the drawing is simple Coloring is troublesome, so it is recommended to work in groups of 3 or more people, with the helper doing the coloring, writing, etc. Don't let one person do it all. . At this point it’s basically a production problem. Reminder, be sure not to write typos, you will be scolded by the Youth League Committee teacher~ How to make promotional posters?

The method of making a promotional poster is as follows for reference:

Method/Step 1:

To make a beautiful poster, you must first clarify the theme of the poster. Topics to collect related pictures and text materials. Determine the content of the product or activity to be promoted by the poster, draft a promotional slogan or promotional introduction, and prepare for the production of the poster.

Method/Step 2:

After selecting the materials according to the determined title, it is necessary to organize and modify the materials and apply them to the poster. The first is the design of the poster background. Depending on the theme, if the theme is related to the "sea", the background color can be blue or a pattern background related to the sea. Making the poster background tangential to the subject is essential to making a beautiful poster.

Method/Step 3:

After determining the background color of the poster, you need to layout the overall layout of the poster, that is, clarify where to place pictures and where to place text. You need to draw the overall layout diagram on a blank piece of paper to provide reference for later typesetting. The layout should be as spaced as possible between pictures and text. The layout of the poster should not be too dense and should be appropriately detailed.

Method/Step 4:

According to the requirements of the layout, first format the text. Put the text that needs to be introduced into the corresponding layout, and change the font according to the overall style of the poster. Generally, the font we commonly use when making posters is pop font. This font is relatively relaxed but does not change the shape of the font itself. It is suitable for poster production in terms of both aesthetics and rigor. After designing the font, read it carefully to avoid unnecessary errors and grammatical errors.

Method/Step 5:

After formatting the text, you need to format the images.

Paste the picture into the corresponding layout area. The picture you paste should be clear and beautiful, and the color should not conflict with the background color. After pasting, the size of the picture should be modified so that it adapts to the size of the entire layout and the text on the layout, and maintains coordination between the two.

Method/Step 6:

After the background, text, and pictures are made, a poster is basically completed. But in order to make the poster more beautiful, we need to make adjustments based on the effect of the entire poster. When adjusting, try to enrich the content of the poster, adjust the color matching of the poster, and highlight the eye-catching points of the poster. The adjustment is completed by designing an attractive title for the poster and placing the title appropriately in the layout. The font of the title should be the most eye-catching and the color should be the most prominent. Is it necessary to be able to write and draw when interviewing for the Student Union Publicity Department? You may not know it before you enter, but you must learn it after you enter. If you don't like drawing, just learn POP. That kind of calligraphy will be very useful after you learn it. In addition, our school’s promotional posters are all handmade, and the pictures and words are all drawn one by one in their spare time. If the posters are all printed by computers, then there is no point in having the Propaganda Department do it.

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