How to write the poster with full reduction? How to write the font of hand-painted posters?

100 minus 30 or more POPs 100 minus 30 or more POPs can be written in the form of color printing, hand drawing and drawing. POP originally refers to a storefront promotion tool in commercial sales. Its types are not limited, but it is mainly displayed in storefronts, such as tags, posters, small stickers, paper racks, display racks, paper piles, big signboards, physical models, flags and so on. These are all within the scope of POP. Its main commercial use is to stimulate and guide consumers to buy goods. On the same day in Chinese Valentine's Day, how to promote the most comprehensive marketing routines of restaurants and restaurants in Chinese Valentine's Day to increase sales? It's too late to watch.

Valentine's Day is coming twice a year (why 1 twice a year, hmm). Are the catering bosses ready?

25th is Valentine's Day in China. Restaurant owners can take action and kill them once. Although couples have visited Chinese Valentine's Day in many forms, they all have a big meal together.

On holidays, it is also a time to test the IQ of businesses, and various activities emerge in an endless stream, and no one wants to fall behind. It's really bad to have no idea to do activities. How did China set his restaurant on fire on Valentine's Day?

First, the activity positioning

We do all kinds of activities to promote sales, but none of them can satisfy everyone's preferences, so it is best to choose the target group first, so as to accurately find the people who are willing to pay the bill and improve the conversion rate.

Some people say that Chinese Valentine's Day's customer base is not a couple? That's not true.

1. Positioning from love tendency

Most of our clients fall into two categories: lovers and singles. (only explain the mass group) Many catering businesses will block singles in their consciousness, and this group is also huge. Compared with lovers, single Xiao Wang has a stronger desire to spend Valentine's Day.

For example, the activity "77 yuan sends 1 doll" launched by Haidilao Chinese Valentine's Day, and the poster reads "Let the single Wang not be lonely anymore", all of which are expressions of love.

2. Positioning from the perspective of age

Although it is all Valentine's Day, different ages have different ways to celebrate Valentine's Day. Young people's emotions are crazy or literary or introverted, while middle-aged people pay more attention to stability and quality, while old people's emotions are more simple and warm.

Our activities are different according to different age groups. For example, Xibei has a "kiss and reduce" activity every year, which is more suitable for young people. Middle-aged and elderly people are more suitable for restaurants with quiet and warm atmosphere such as candlelight dinner.

3. Positioning from consumption power

The spending power of customers determines what kind of restaurants they choose and what kind of activities they like.

For example, thrifty butlers prefer lively and low-priced promotions, and some restaurants offer exclusive discounts for couples' packages.

Customers with strong economic strength pay more attention to the quiet atmosphere of two people. Customers can give away roses when they enter the store. According to the consumption, we can increase the number of roses in turn. For example, we can give 1 rose to 99 yuan, 3 roses to 199 yuan and 6 roses to 299 yuan.

The orientation of the activity should be determined according to the situation of your own restaurant. Hot pot restaurants are more suitable for lively couples, while western restaurants are suitable for customers with strong spending power and emphasis on atmosphere.

Second, how to do Chinese Valentine's Day activities?

Make a set of holiday posters.

For activities, there must be no fewer holiday posters, and they should be made according to the activities and characteristics in their own stores. Posters have low production cost and are more suitable for small restaurants. Here, we share poster making skills from two aspects.

Take a warm route for couples. Mainly to set off the festive atmosphere and stimulate a warm feeling. For example, the poster of KFC below reads: "My stomach is full and my heart is warm".

We make our own posters, and we can also add activities, such as 7.9 discount for couples in different cities and 6.9 discount for couples in different provinces. It will be better to attract customers' consumption through warm copy and activity content.

For single Xiao Wang, we should take the caring route. For example, the funeral of tea, in the opposite direction, introduced "one cup at half price, two cups at original price, we only care about single dog", which can be said that this idea is really shining.

2. Active preheating

A week before the event, we will start publicity activities. I summarized the following three publicity channels:

(1) friends circle, the posters we made can come in handy now, and we can share them in friends circle to attract customers. In addition, we can add our own WeChat QR code to the poster and leave contact information, which is also a good way to get customers.

(2) Member SMS notification, sending SMS notification activities to member customers.

(3) offline publicity, you can put posters or distribute leaflets in online stores.

3. Promotion of activities

In-kind rewards are more attractive than price discounts. For example, if the number of people waiting in line, the amount of payment and the date of birth of Fat Brother Chinese Valentine's Day include 7, there will be gifts, and the amount will be limited, which will stimulate customers' consumption psychology.

Enjoy a discount when ordering. This activity is suitable for singles. For example, two or more single men and women can order at the same table and enjoy a 30% discount. This can alleviate the problem of too many customers and insufficient dining tables in the store.

Full-court discount is the most dependent promotion form for customers. Full reduction is the full reduction of all kinds of products, and discount is the discount of specified products.

The two can be used together to avoid the surplus of unpopular dishes. During the activity, customers will basically order the best-selling dishes in the store, so you can set discounts for the unpopular dishes in the store to balance the sales of dishes.

The principle of activity promotion is the same, whether it is ordering, full reduction or discount, it is to attract customers with low prices. There are many novel ways for restaurants to play in Chinese Valentine's Day. Only when you have an idea can you attract customers' attention. I have summarized some activities here for your reference.

Three or four tanabata activities.

1. Wear a couple's money and enjoy a discount.

For example, on the day of the event, you can enjoy a 30% discount when you wear a couple's money to the store. In order to avoid the unsatisfactory effect, we can relax the requirements for couples' clothes, such as clothes of the same color. Its purpose is to attract customers into the store and enhance their sense of participation.

2. limited time lottery

For example, on the day of the event launched by Yu Ji, anyone who enters the store for consumption can participate in the Dyson hair dryer lottery worth 2950 yuan. In addition, the corresponding preferential packages are also launched to stimulate customers to spend in the store.

3. One hour lovers

For singles, a one-hour couple activity can be launched. All single men and women can automatically match their seats when they enter the store, and they can eat together in pairs. For single Xiao Wang, this is a good opportunity to get rid of the bill. In order to avoid the embarrassing situation of more men and fewer women or more women and fewer men, we can set up gay friends District and girlfriends district, and it is also good to make friends.

4. Photo wall

The restaurant can provide free photo printing service for couples, and write down what you want to say to each other at the bottom of the photo and post it on the photo wall in the store. In this way, the restaurant will be a witness of their love, and they will also become loyal fans of the restaurant.

Fourth, the final summary.

Preferential promotion needs strong creativity, and at the same time, it should keep up with the trend to make the activity effective. Tanabata is here. This paper shares the positioning of the activity and the methods of making the activity, and summarizes four kinds of tanabata games for your reference. I hope everyone can make suitable and effective activities.

Pay attention to Anan and learn more dry food and beverage operations together!

I'm Nan.

Good raw materials and good methods

Let you believe.

How to write the font of hand-painted posters? How to write artistic figures for popular posters? Write with a marker. Just buy a book and write it like it is. It's simple. How to write the font of 50 yuan's hand-painted pop poster? Do hand-painted posters have to have words? See if the theme of your poster stands out. Of course, theme language is inevitable. When you show a poster, it is impossible to put a piece of paper next to it. The topic language must be eye-catching, but not too much. The purpose of the poster is to let people know the above information quickly, know what it is and publicize it. Therefore, people can't find the theme to read it for a long time, because no one takes the time to read it. How to write popular fonts for posters? Ha ha. If you want to write. Of course, you have to practice by yourself. However, practicing fashion does not require calligraphy skills. If you practice often. I estimate that the popular posters will be released in less than January. . That's how I got here. . Ha ha. . I suggest you buy some books to study as the man above said. You can also watch it on Baidu. . All you have to do is type "popular poster" and many pictures will appear. What are the characteristics of popular poster fonts? How to practice? The structure of POP fonts must grasp several principles: (1) strokes are vertical and horizontal, and there are almost no smooth strokes. (2) Try to fill the grid. (3) Because Chinese characters can be written directly or horizontally, the line spacing should be greater than the word spacing, or even there should be no word spacing for others to read. But most of the posters are horizontal books. How to fill the grid? I am used to calling lines framed by grids "grid lines", which can be divided into "upper grid line", "lower grid line", "left grid line" and "right grid line" according to their positions. Before each word is written, it is necessary to analyze which stroke in the horizontal direction will touch the left and right grid lines the longest; Which vertical stroke is the longest, it will touch the upper and lower grid lines. Other short strokes, as long as they are shorter, can be distinguished. For example, "earth" and "stone", the long horizontal stroke touches the grid line, and the other stroke is shorter. How to make the font full? In order to fill the grid, the strokes should be as long as possible, so that the less white space is, the better. For example, this book has many horizontal strokes, the longest stroke in the middle touches the left and right grid lines, and other strokes are just a little shorter than it. For example, on the blade of a knife, the long vertical hook touches the upper and lower grid lines, and the other stroke is just a little shorter than it. For example, the last point of "macro", we usually write very small, but its right side will appear empty, so we should lengthen the stroke of this point. How to analyze words? Chinese characters are mostly pictophonetic characters, so most of them have radicals, which usually occupy less space. Some words are divided into upper and lower parts, while others are divided into left and right parts. Try to analyze and cut them into the smallest units, then assign positions with a pencil, and then write them down when you are sure. For example, the word "dark" can be divided into left "day" and right "sound", in which the part of "day" is smaller and the part of "sound" is larger; "Sound" can be divided into "vertical" and "day", with larger vertical and smaller day. What words can't be filled? Most characters can be written according to the above rules, but you can't touch the top, bottom, left and right grid lines when you touch the words "Guo", "Tuan" and "Yuan", otherwise it will be particularly large. Changes in writing descriptive words? (1) You can change the stroke of "Point" to a circle, or add a circular reflection. (2) The enclosed parts can be exaggerated, such as "mouth", "sky" and "eyes". (3) You can tilt the bottom strokes. Matters needing attention in writing explanatory text? Clear colors and clear strokes. Don't change the color word for word. At most, a line of text should be changed in one color. If the text is more than five lines, it's best to end with one color, so as not to dazzle people and increase the trouble of reading. How to hold a square pen? When holding a square pen, you can hold the pen holder as easily as ordinary writing. When writing ghostwriting, you can put your little finger flat on the paper to help balance. How to transport square pens? (1) When lifting a pen, the pen holder faces the stroke direction, and the pen holder forms an included angle of 60 with the paper. (2) Don't use too much force when lifting the pen, so as not to drag and make the ink faint. (3) Before transporting the pen, the whole wide face of the pen should be in contact with the paper. The strength and speed of the pen should be consistent, and the strokes will be smooth and beautiful. (4) Don't brush repeatedly, otherwise the color will be darker and the strokes will be thicker. ◎ Fang Bi basic horizontal stroke practice? (1) When writing horizontal lines, the tip of the pen tip is at the position of the index finger. When writing from the left grid line to the right grid line, it must be parallel to the upper and lower grid lines. (2) After the strokes are smooth, when writing near the right grid line, bring the nib to the right front and add a small tail to make the strokes more flexible. Fang Bi basic vertical pen practice? (1) When writing vertically, the tip of the pen tip is at the thumb position, and the writing from the upper grid line to the lower grid line must be parallel to the left and right grid lines. (2) After the strokes are smooth, when writing close to the lower grid, turn the pen tip to the left or right, which becomes a "vertical hook" or "vertical pick" stroke. What should I do if I write vertically and horizontally with Fang Bi? In ordinary writing, vertical folding and horizontal folding can only be written in one book, and taller POP poster makers can also do it in one stroke. But beginners may not write beautifully, or stay at the turning point for too long, making the ink fade, or the turning angle is unnatural. Therefore, I would advise beginners to write vertical strokes and horizontal strokes in two strokes. ...... & gt& gt What font do you usually use to make posters? See what kind of poster to make. If it is a hand-painted poster, popular fonts are very common. If they are made by computers. Commonly used fonts are nothing more than Song Style, Bold, Huawei Font, Square Font, Round Font and Colorful Cloud Font. However, if the computer makes them, it is recommended to download some fonts online. If you are not sure what font to use, please try again! How to write the popular font "I am a gift" Several popular fonts are recommended. They are: Youpi font, Kang Hua poster font, Avon artist font, Hanyi Walking font, Hanyi Lingxin font and Founder cartoon font. How to design Mi Zige fonts that often appear in posters? Analysis is actually not difficult to achieve. First of all, as far as fonts themselves are concerned, they can be downloaded from the Internet, and many fonts are not written by designers themselves. Secondly, you can use the shape tool to pull out the grid line, or you can use the operation to pull out a square first, and then draw four small squares in the square to do the subtraction operation. How to write the scarlet letter in popular fonts? Remember to use ~POP font when you are satisfied. Don't worry any more. Please see the following experience. Where can I find hand-painted posters in POP font (Chinese version) _ Baidu Experience