100 ways to expand customers in beauty salons

There are 65,438+000 ways for beauty salons to develop customers: overdraft method, comparison method, tear-off method, POS marking method, cash stimulation method, experience method, special price method, over-value method, lottery method, replacement method, bundling method, packaging method, card transfer method, doubling method, referral method, serial accumulation method, graded nursing method and so on.

Someone summed up the methods of 100 beauty salons to expand customers. Now we use AARRR business model to further analyze and sort out the underlying logic of expanding customers, so that beauty salons can get started quickly in actual combat, and the method of expanding customers has really been used by me.

The first stage of AARRR mode is to acquire new customers. First, let customers find their own beauty salons, such as covering users 5 kilometers nearby with exclusive applets, and then guide customers to apply for membership through offline cashier, drain through online activities, join groups, share new coupons, and quickly obtain more accurate customers, forming their own private domain traffic pool.

Stimulating consumption

Beauty salons have their own fish ponds and entered the second stage of rapid transformation. It is necessary to quickly let customers make the first transaction to enhance the popularity of the store. At this time, spike and experience price are a very effective implementation scheme. It is not enough for customers to place the first order. We have to raise the unit price of our customers. The third stage should stimulate consumption, encourage customers to buy more and overbought, and consider using preferential price expansion method.

Then, beauty salons should pay attention to the sustainable development of fish ponds, that is, the fourth stage of repurchase and retention. The core of this period is to maintain interaction between services and content and improve customer stickiness. There are points sign-in on the store applet to cultivate the habit of customers' points re-consumption, and you can also engage in some interesting prize-winning activities from time to time, such as the big turntable and the golden egg lottery.