How to do logo design

Zhonghui Design (professional logo design company) answers:

To design a successful logo, you need to go through the following steps:

1. Fully understand the brand and industry characteristics.

Before starting the design, it is necessary to understand the characteristics of the enterprise and the industries involved, to have enough questions to obtain clear and correct information, to explore similar competitors and target users of the enterprise and product technology, and to confirm the focus of the next stage.

2. Creative conception and sketch design

Creativity should not be restricted, and various ideas can be used for design. However, we need to consider factors such as information transmission, identification and applicability, and finally find a balance point. The first draft is just to explore ideas, outline the outline according to the original ideas, try various schemes quickly, and provide springboard ideas. From these sketches, choose the most potential scheme and its interaction.

3. The design sketch is converted into the initial specification.

After the first batch of enterprise logo sketches are completed, we should distinguish and compare them, choose the most suitable, classic and representative style, further improve the design (including color, font and overall modeling) and accurately measure the points. At the same time, we should also consider the relevant contents of various licenses, copyright protection and other norms.

4. Review and select with customers.

After perfecting the logo design scheme, the designer is ready to show it to customers, communicate with customers in depth and get feedback and suggestions. Then summarize and analyze the customer's feedback, make modifications according to their feedback, and design iteratively until we reach an understanding.

5. Perfect details and final approval

After many revisions, the final design work will begin. At this time, we should pay attention to the detailed inspection of logo printed matter, adjust its performance effect, further adapt to different media for marketing application, and prepare for the appropriate final approval process. This is the final stage of logo design, during which designers must work closely with manufacturers to ensure that the logo can get the best presentation effect on various products.

In short, before designing a logo, think twice before you do it, strictly follow the rules involved, and understand the core information and target audience of the enterprise or brand logo. Through the above steps and design skills, we can design an excellent and distinctive corporate logo, thus making the brand more recognizable and powerful.

Zhonghui Design Original Logo Design Works

The above is the content provided by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.). Zhonghui Design has been deeply involved in the design industry for many years and has rich project experience. I hope it helps you.