Poster promotional design and production methods-How to make promotional posters?

How to design a promotional poster

Poster design must have considerable appeal and artistic appeal, and must mobilize factors such as image, color, composition, and sense of form to form a strong visual effect; it The picture should have a strong visual center, strive to be novel and simple, and must also have unique artistic style and design features. You can choose a theme first, then find suitable pictures, and then design some slogans. Promotional posters of different natures have different requirements. The basic principles are introduced below:

1. The principle of consistency

In the design process, the designer must have a clear sequence for the entire process. And implement them one by one. Poster design must be consistent from the beginning, including headlines, material selection, photos and logos. Without uniformity, the poster will become cluttered and difficult to read. All design elements must be combined in an appropriate manner to form an organic whole.

2. Principle of Relevance

To make works consistent, the first principle is to adopt the principle of relevancy, which can also be called grouping. Correlation is based on the natural principle that birds of a feather flock together. If we see the various components put together neatly on a page, we try to understand them. We always think of them as a group - regardless of whether the different parts are actually similar or related. This is a bit like the "involvement in crime" principle.

Poster designers can implement this principle of association in many ways. First of all, grouping people, objects and words can improve the communication effect of information. It can be imagined that many billboard advertisements are composed of a photo of a consumer, a product picture and an advertising slogan. The choice of character type (kid? old man? overworked parent?) is inevitably linked to the product. If the photos of people are well processed, it will be like consumers saying "I always use Bleacho bleach" instead of a rigid advertising slogan

Second, each part should be placed Together they can produce a stronger impact than the loose structures alone. When there are several items that are very similar (for example, several different watches linked together), the viewer's eyes can naturally move from one watch to another. These objects form a visual unit that can give the audience a single message rather than an indirect message.

If the items in the poster are very similar, grouping them together will make the poster more attractive to others. Other elements will be considered secondary by the audience.

3. The principle of repetition

Another way to make your work consistent is to repeat shapes, colors or certain values. When you see a design element in a plane and its different parts are used repeatedly, our eyes will naturally follow them. Sometimes even if they are not placed together, our vision will still regard them as one. overall. We subconsciously draw connections between them.

The easiest way to apply repetition is to create a pattern in the background of your poster and then apply it repeatedly. These repeating patterns in the background create an interesting visual and compositional effect, and then connect the background to the foreground elements.

Another way to use repetition is with a line of repeated elements that guide the viewer’s eye to an important message, logo, or image. Repeating elements can create a path to guide our eyes, creating a sense of curiosity in the audience - what is at the other end? This is actually a way of telling a story, attracting the audience to continue watching.

Human vision has a very strong sense of repetition, and sometimes we will see the objects in the picture as being repeated even when they are not repeated. For example, in a poster about nail polish, we can add a large drop of nail polish above the poster. In another part of the work, the same pattern or color as the drop of nail polish will produce an effect corresponding to the drop of oil above. Inadvertently, our eyes have gone downwards.

4. The principle of continuity

It is usually applied together with repetition, as we have seen in the above examples.

When a designer uses continuity, the objects in the piece come together to guide the viewer to another location.

This method is generally achieved using linear effects. When we see a line, our eyes instinctively follow it to see where the line will go.

5. Add background color

If the shapes, colors, or appearances of the elements in your work are not exactly the same, a simple solution to make the work uniform is Place these elements in a solid color area. For most commercial posters, the poster needs to be able to quickly convey the information it wants to convey, and we generally use associated shapes or colors.

6. Principle of coordination

Whether it is a coordinated composition or an uncoordinated composition, the layout of the poster can have a strong visual effect. Because breaking the equilibrium will create a tense atmosphere. For young children, we know to keep them away from potentially dangerous objects such as leaning trees, rocks, furniture or ladders. So an unbalanced composition also makes us feel this way.

When looking at a work, we always imagine in our minds that there will be a vertical central axis and a symmetrical composition on both sides. Coordination is particularly important for design, because the poster always appears as a separate entity, with nothing else around it to provide other visual support points (other designs such as magazine advertisements, adjacent to it) The page or other surrounding elements can serve as a support point).

7. Symmetry and coordination

Symmetry: Nature is full of symmetry. Butterflies, maple leaves and snowflakes all have a very symmetrical shape. Human beings feel particularly close to these symmetrical things, maybe because our bodies are also symmetrical (of course, most people are).

Designers use this human nature to design works. When creating a poster, a designer will often place a main image or text on a vertical central axis and make it symmetrical. This composition makes the viewer feel comfortable - everything is in order. When the object in our picture is a face or a person's body, a symmetrical composition can help the audience resonate with the work.

Symmetry can also be created when placing each design object in the corresponding position on the left and right sides. This creative technique that combines repetition and symmetry gives the work a sense of coordination and stability.

8. Asymmetric coordination:

We often use asymmetric composition to make posters full of vitality. The designer uses color, value, shape and position to produce a planar composition that is not entirely balanced but does not create clutter. An absolutely asymmetrical composition is actually not easy to achieve - if there is not much difference in size, color and other elements, there is still a sense of balance.

9. Shape and position coordination

Shape coordination can also bring consistency to your poster design. A large, simple shape (or image and text area) can work well with a smaller, more complex element. Larger shapes in the work attract others' attention, while smaller elements, although they are less important parts, visually form a stable visual effect with the larger area. The layout should be reasonable, the color matching should be harmonious, and refer to more pictures.

How to design a promotional poster

Design a promotional poster:

1. What is the purpose of this poster?

2. Who is the target audience?

3. How are they received?

4. How about other posters for products in the same industry?

5. What is the strategy of this poster?

6. Creative points?

7. Expression techniques?

8. How to combine with products?

1. Clear theme

2. Highlight key words (bold those that should be bold, red those that should be red)

3. In line with reading habits

4. Stimulate the desire to click in the shortest possible time ( You might as well make a thought and try it)

5. The color should not be too eye-catching (not too flowery)

6. The number of products should not be too many

7. Information The quantity should be balanced and there should be some space left.

Leaving spaces left can give pictures and text room to breathe

8. Design Banner

1. Highlight the product and its features , use attractive promotional terms to appropriately weaken the company's reputation and logo

2. The more pictures the better, highlight the key points, and the necessary product descriptions cannot be less

3. Reasonably arrange the screen content , highlight key points, and necessary product descriptions cannot be omitted

4. Colors should not be overly exaggerated, and strive to create a pleasant and comfortable sensory experience

1. Sufficient visual impact can be achieved through images and color to achieve.

2. The content expressed in the poster is concise and captures the main appeal points.

3. Don’t have too much content.

4. Generally, pictures are the main part, supplemented by copywriting.

5. The theme font is eye-catching.

Poster design must have considerable appeal and artistic appeal, and must mobilize factors such as image, color, composition, and sense of form to form a strong visual effect; its picture should have a strong visual center and should Strive to be novel and simple, and must also have unique artistic style and design features. How to make a promotional poster?

CoreldRAW can be produced. If you are a novice, I recommend you to use ps. You can download ps online. For posters, you can choose some excellent posters and then create and assemble them yourself. Such works will be mature. I won't say you plagiarized. Paid content is free to view for a limited time. Hello, the production process of promotional posters is as follows: The purpose of promotional posters is to attract people to see, so it is crucial to catch the attention of passers-by. When designing promotional posters, you can make clever use of color elements to create a visual impact, which can increase the appeal of the poster. Generally speaking, people don't stay too long on promotional posters, and their attention will be diverted after just a brief scan. Therefore, the design of promotional posters must highlight the key points of the content and cannot be completely devoid of priority. Many people are afraid that when designing promotional posters, they are not cool enough. In fact, it is more effective to keep such posters simple, because no one will spend too much time looking at promotional posters. Simplicity is the right approach.