What is the corporate culture of Haier Group?

The corporate culture of Haier Group is Haier’s core values, corporate spirit and corporate style.

Haier’s core values ??are: always putting users first and itself first; a view of right and wrong where everyone is a maker and the chain and group are self-driven;

Rendanheyi Win-win - Haier's profit concept that guarantees sustainable operations.

The corporate spirit is the ecology of integrity and win-win evolution; the corporate style is the integration of Rendan and the chain-group contract.