Color Matching and Font Specification in Web Design

Different websites have their own different styles and colors. The colors used in websites can be roughly divided into several types:

1, company color

In today's enterprises, the company's CI image is particularly important, and the CI design of each company must have standard colors. For example, the main color of Sina. Com is a color between light yellow and dark yellow, and the colors used in image promotion, posters and advertisements are consistent with the colors of the website.

2. Style color

Many websites use colors to follow the company's style. For example, the color used by Haier is neutral green, which is full of vitality without losing its own innovative spirit. Women's websites use pink, and big companies use blue ... these are all highlighting their own style.

Step 3 get used to colors

The colors used in these websites are largely based on personal hobbies. Personal websites are commonly used. For example, I like red, purple, black and so on. And I tend to use this color when making websites. Everyone has his favorite color, so this type is called habitual color.

The color matching of web design needs constant exploration and innovation in practice, and drawing lessons from other people's advanced methods and experiences can quickly improve our production level.

You could say that. If the colors of the web page are properly matched, success is half the battle.

Design principles of width, font and font size of standard web pages.

Standard font size:

The general text of Chinese web pages adopts the font of Song Ti 12 (12px), because this font is specially optimized for browsers. Although 12px-20px can still be read, 12px is the most beautiful and widely used.

The bold type is generally 14,

Because bold text is rarely used,

Mainly titles or keywords.

English web pages generally use 1 1px font size, and commonly used fonts are tahoma and verdana! Especially verdana is the most classic and best font!

In this era of display, web designers often need to consider the browsing experience of different customers.

Text size is an important part of user experience. Different resolutions, different display sizes and even different browser settings will affect the final displayed text size.

Although many browsers can zoom the page conveniently now, it is always troublesome for users to zoom again every time they visit, not to mention that many users don't know how to zoom the page.

It is better to give users a more considerate default font size according to their resolution.