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Where is Hakka cuisine?
Hakka cuisine is a cuisine from Guangdong, Fujian, Jiangxi, Guangxi and Taiwan.
Hakka cuisine is as old as the Hakka language. It is an important part of the Chinese Han food culture. It is a new food culture created by the Han people from the Central Plains after they migrated to the south and settled down. Hakka cuisine is mainly popular in Meizhou, Huizhou, Shenzhen, Heyuan and Shaoguan in Guangdong, Ganzhou in Jiangxi, Longyan, Sanming and Zhangzhou in Fujian, Hezhou and Yulin in Guangxi, Hsinchu and Miaoli in Taiwan Province and other places.
The traditional Hakka signature dishes are salt-baked chicken, Hakka stuffed tofu, Hakka Poon Choi, pork belly chicken, stuffed bitter melon, braised pork with pickled vegetables, three cups of duck, stuffed oysters, stuffed spring rolls, three and Di soup, pickled noodles, mugwort cake, radish cake, bowl cake, white chopped river frog, dou soup, Tingzhou soaked pork loin, fairy jelly, unicorn reborn, four-star moon, taro buns, taro dumplings, etc. and Teochew cuisine In comparison, Hakka cuisine is more fatty, salty and cooked in taste, making it unique among Cantonese or Fujian cuisines.
Brand Building
With the continuous improvement of people’s living standards, the development speed of Ganzhou City’s catering market has accelerated significantly. On the basis of inheriting traditional Hakka cuisine, many catering companies continue to innovate and improve varieties, enriching the connotation of Hakka cuisine in southern Jiangxi. Although there has been some progress in the brand building of Hakka food culture in southern Gansu, there are still many problems.
The brand awareness is not strong, and the positioning and recognition are inconsistent. Departments, catering companies, and employees have not fully understood the brand construction of Hakka food culture in southern Gansu. They have not seen that Hakka cuisine itself is a culture. Many catering companies still have an expert positioning and understanding of the Hakka food brand in southern Ganxi. academic and industry association levels. There is no real synergy, and there is still no food street or snack street with Songcheng cultural characteristics in the central city of Ganzhou.
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