What are the reasons and methods for the failure of Apple AppStore audit?

Under normal circumstances, when the appStore review is rejected, Apple will inform the reason in the email and take specific measures according to the specific reasons. However, through communication with CPs, Xiaoqi, a columnist of ASO 100, summed up the reasons why 65438' s application was rejected in June and early February, and the proportion of each reason among all reasons (according to the number of reasons rejected in the statistical results), and summarized the reasons why it was rejected. The results are as follows:

1. keywords or similar words are piled up in the title (about 29.4%).

2. Rejected because it cannot be loaded under ipv6 network (about 15. 1%).

3. The application title contains obvious brand words (about 8.6%).

4. No valid test account or demo video or hardware was provided (about 8.5%).

5. Not using in-app purchases as required, but using third-party payment methods such as Alipay (about 7.4%).

6. The content and function of an application in the 6.App Store are duplicated (about 7. 1%).

7. The name of the developer does not match the name of the financial institution in the App (about 6.5%).

8. Only WeChat login is supported (about 3. 1%).

9. Contains sensitive content (about 2.2%)

10. Lottery purchase is supported in the application (about 2. 1%).

It is not difficult to find that the above-mentioned 10 rejection reasons account for more than 90% of all rejection reasons. Among them, "keywords or similar words piled up in the title", "rejected due to the problem that it can't be loaded under ipv6 network" and "the application title contains obvious brand words" occupy the top three places respectively, accounting for more than 50%. In other words, in the cases given by CP, more than half of the applications failed the audit for these three reasons.

Detailed explanation of common reasons for rejection:

1. keywords or similar words piled up in the title.

Through the investigation of recent refusal to review, we found that about one third of the applications were rejected because of the phenomenon of "keywords or similar words piling up in the title". After the application was rejected, the developer received a similar reason for rejection:

We found one or more errors while reviewing your application on iPad and iPhone running iOS 10.2 on Wi-Fi connected to IPv6 network.

Specifically, we still can't access your application …

Therefore, after this problem occurs, we need to take corresponding measures according to the actual situation: ① If the App itself is not compatible with ipv6, the best way is to upgrade the server to make the app itself compatible with ipv6 or support IPv6; ② If the App itself is compatible with ipv6, it is a problem caused by the network environment where the auditors are located. The main solution is to take a screenshot or take a video to complain to Apple, or try to submit it for review many times.

2. Rejected because it cannot be loaded under ipv6 network.

It is worth mentioning that there have been many incidents that were rejected due to failed loading in ipv6 network recently. In fact, except that the App itself is not compatible with ipv6, it will not be loaded, and the network environment where the auditor is located may also cause such problems. Original reasons for refusal:

We found one or more errors while reviewing your application on iPad and iPhone running iOS 10.2 on Wi-Fi connected to IPv6 network.

Specifically, we still can't access your application …

Therefore, after this problem occurs, we need to take corresponding measures according to the actual situation: ① If the App itself is not compatible with ipv6, the best way is to upgrade the server to make the app itself compatible with ipv6 or support IPv6; ② If the App itself is compatible with ipv6, it is a problem caused by the network environment where the auditors are located. The main solution is to take a screenshot or take a video to complain to Apple, or try to submit it for review many times.

3. The application title contains obvious brand words.

In Item 2.3.7 of the App Store review guide, Apple clearly pointed out: Please don't try to tease the system with any trademark terms, popular application names and other irrelevant words. In other words, if the application or its metadata (especially the title) adds obvious non-brand words, or unauthorized trademark terms, celebrity names, etc. , it may be rejected. Original reasons for refusal:

Your application or its metadata contains misleading content. Specifically, the name of the application uses ...

Next step

Please delete or modify any misleading content in your application and its metadata.

Note: In addition to the two common reasons that the title contains a lot of keywords or similar words and obvious brand words, ① the title contains words irrelevant to the actual function of the application; ② the title contains sensitive words such as violence and pornography, which is seriously inconsistent with the classification of App; and ③ the title is too long (although Apple sets the number of characters in the title to be less than 50, it is clearly pointed out by Apple in its official website that it is best to control the number of characters to around 23 or less. ) and so on may also lead to rejection.

4. No valid test account or demo video was provided.

In order to help the application pass the audit smoothly, at the beginning of the audit guide, Apple listed in detail the common problems that may slow down the audit speed or cause the application to be rejected. It clearly States:

If some functions of the application require login, you must provide a valid demo account user name and password; If a function requires an environment that is difficult to copy or requires specific hardware, you need to provide demo video or hardware; If you need to set up a special configuration, you need to list the relevant details. In addition, please ensure that your account information is complete and up-to-date.

Original reasons for refusal:

We can't log in with the demo account provided to view your application. The demo account provided is invalid ...

Next step

Please provide valid demo account details for your application in iTunes Connect. Make sure that the information you provide includes any data needed to demonstrate the functionality of your application. ...

5. Not using in-app purchases as required, but using third-party payment methods such as Alipay.

Apple stipulates that if you want to unlock some functions in the application by paying (for example, subscription content, game currency, game level, obtaining high-quality content or unlocking the full version, etc.). ), you must use in-app payment (IAP). The application is not allowed to include buttons, external links or other calling methods and behaviors to guide users to pay in a non-IAP way ... If the payment type of in-app payment is incorrect, your application will be rejected. In addition, the application may not directly or indirectly use the paid content and functions in the application to give gifts to other users. Original reasons for refusal:

We noticed that your application supports purchasing the content, service or function in the application by means other than purchasing the API in the application, which is not allowed in the application store.

Next step

Although the payment system you include can be traded outside the application, if the purchasable content, function or service is intended to be used in the application, it must be purchased through the IAP in the application-unless it belongs to the type cited in Guide 3. 1.3 of the application store review guide.

6. The content and function of the application in the 6.App Store are duplicated.

If the content and function of the application are similar to those in the App Store (especially popular applications), or if the name and UI of the application are simply modified, it may not pass Apple's review. Original reasons for refusal:

Your app replicates the content and functionality of the apps currently available on the App Store.

Simply copying applications with content and/or functionality can cause confusion, reduce the overall experience of end users, and reduce the ability of developers to market their applications.

We encourage you to review your application concept and include different content and features that conform to the App Store review guidelines.

In addition, although Apple advocates "simplicity" in concept, it does not mean that it can accept applications with imperfect functions and too single. If your application is not creative, can't provide users with a valuable experience, or is only suitable for niche markets, it may also be rejected by Apple.

7. The name of the developer does not match the name of the financial institution in the application.

Remind developers again, especially the developers of financial-related products such as wealth management and P2P: If the name of the developer does not match the name of the financial institution in the App, the risk of rejection will greatly increase. Original reasons for refusal:

According to section 1.2 of the Apple Developer Program License Agreement, the names of sellers and artists associated with your application do not reflect the financial institutions or their metadata in the application.

Next step

Your application must be published with the name of the seller and the name of the artist reflecting the brand of the financial institution …

If you encounter similar problems, you can try the following methods:

Apple stipulates that financial applications can only be uploaded with the developer account corresponding to the company name. In other words, if you receive a similar email after submitting a financial application using an individual developer account, you can consider submitting it using a company developer account.

② If you don't want to adopt the above method, and you are helping customers to submit applications, you can ask customers to add your developer account to their developer account team members, and then try to submit.

③ Delete or hide sensitive information and functions during the audit.

8. Only WeChat login is supported

Apple pointed out in the audit guide 5. 1. 1: If the application does not include obvious functions based on user accounts, please allow users to use it normally without logging in. Applications cannot require users to enter personal information to use their functions, except those directly related to core functions or legal requirements. If the core function of the application is not related to a specific social network (such as Facebook, WeChat, Weibo, Twitter, etc.). ), you must provide access through another mechanism without logging in. However, obtaining basic information of users, sharing information on social networks or inviting friends to use the application are not regarded as core application functions. Original reasons for refusal:

We are required to install WeChat before we can use the alternative login mechanism. Applications should be able to run at startup without installing additional applications.

Next step

Please modify your application to ensure that users can use it at startup. If your application requires authentication before use, please use a method that can authenticate users within your application.

9. Contains sensitive content

Apple pointed out in the review guide 1. 1 that applications should not contain offensive, unpleasant, insulting or tasteless content. For example, quoting or commenting on religion, race, sexual orientation, gender or other target groups, public sexual love or pornography, and more realistic descriptions of people or animals who have been killed. Original reasons for refusal:

Your application contains content that many users will find offensive and offensive. Specifically, your application name indicates that it contains adult content.

Next step

Please delete all bad content from your application and submit the modified binary file for review. For application design information, please watch the following video …

10. In-app support for purchasing lottery tickets and raffle tickets.

Apple may not use in-app payment to purchase credit points or virtual currency and combine it with real money, nor may it purchase lottery tickets, raffle tickets and transfer funds in the app. But you can buy it on the website by providing a link and then starting Safari. Original reasons for refusal:

Your app allows users to buy lottery tickets, recharge their accounts or initiate fund transfer in the app, which is not in line with the app store review guidelines.

Next step

Although you can't buy lottery tickets in the app, you can provide a link to launch your website in Safari, where users can buy lottery tickets.