Company promotional poster production-how to make promotional posters?

Question: How does an advertising company make promotional posters? What software do you usually use?

Common software commonly used by advertising companies

Photoshop, Illustrator, PageMaker, Freehand, CorelDraw and other design software commonly used by advertising companies.

Software introduction

Photoshop:

Learn image processing, editing, comprehensive use of channels, layers, and paths; image color correction; various special effects filters The use of special effects characters; image output and optimization, etc., flexible use of layer styles, fluid deformation, fade and mask to create ever-changing image special effects.

PageMaker:

Learn the basic rules, usage methods and techniques of typesetting design, the use of toolboxes and shortcut keys, menu functions and operating techniques, publications, books, and promotional color pages , Precautions for film output, and methods for advanced professional typesetting and production of newspapers and magazines.

llustrator:

Learn graphic drawing, packaging, and promotional page production, making it easier for you to design LOGO and CI. In less than a month, you will become a real professional As an art master, if you learn Photoshop on the basis of it, you will be even more powerful, and your efficiency will be doubled.

Freehand:

Whether it is personal work design, company logo, poster production, it can be easily completed and used in advertising, printing and other industries.

CorelDraw:

Integrate the comprehensive design and web page functions of CorelDRAW9 into the existing design scheme to produce vector illustrations, designs and images, and excellently design company logos, Newsletters, brochures, brochures, product packaging, logos, web pages and more.

There are other softwares, but they are all specialized in the technical industry. Different softwares vary according to the degree of need in different designs. How to make a promotional poster?

The method of making a promotional poster is as follows for reference:

Method/Step 1:

To make a beautiful poster, you must first clarify the theme of the poster. Topics to collect related pictures and text materials. Determine the content of the product or activity to be promoted by the poster, draft a promotional slogan or promotional introduction, and prepare for the production of the poster.

Method/Step 2:

After selecting the materials according to the determined title, it is necessary to organize and modify the materials and apply them to the poster. The first is the design of the poster background. Depending on the theme, if the theme is related to the "sea", the background color can be blue or a pattern background related to the sea. Making the poster background tangential to the subject is essential to making a beautiful poster.

Method/Step 3:

After determining the background color of the poster, you need to layout the overall layout of the poster, that is, clarify where to place pictures and where to place text. You need to draw the overall layout diagram on a blank piece of paper to provide reference for later typesetting. The layout should be as spaced as possible between pictures and text. The layout of the poster should not be too dense and should be appropriately detailed.

Method/Step 4:

According to the requirements of the layout, first format the text. Put the text that needs to be introduced into the corresponding layout, and change the font according to the overall style of the poster. Generally, the font we commonly use when making posters is pop font. This font is relatively relaxed but does not change the shape of the font itself. It is suitable for poster production in terms of both beauty and rigor. After designing the font, read it carefully to avoid unnecessary errors and grammatical errors.

Method/Step 5:

After formatting the text, you need to format the images. Paste the picture into the corresponding layout area. The picture you paste should be clear and beautiful, and the color should not conflict with the background color. After pasting, the size of the picture should be modified to adapt to the size of the entire layout and the text on the layout, and to maintain coordination between the two.

Method/Step 6:

After the background, text, and pictures are made, a poster is basically completed. But in order to make the poster more beautiful, we need to make adjustments based on the effect of the entire poster. When adjusting, try to enrich the content of the poster, adjust the color matching of the poster, and highlight the eye-catching points of the poster.

The adjustment is completed by designing an attractive title for the poster and placing the title appropriately in the layout. The font of the title should be the most eye-catching and the color should be the most prominent. How to make promotional posters?

1. Reflect unique personality

Posters are different from other promotional media and need to be able to quickly attract consumers' attention. Designers should regard poster design as an extension of charm to attract passers-by and guide them to read and browse the promoted information more deeply.

2. Clear goals

Poster design is an advertising medium used to convey the information to be promoted and stimulate consumer purchasing behavior. Designers should understand the needs of consumers before designing and have clear goals. Only in this way can we design posters that are popular with the public.

3. Concise content

The space for poster promotion content is limited, so each poster design needs to revolve around the theme. Be concise and clear in your expression. Clear and easy to understand.

4. Novel and unique

Nowadays, many companies will carry out poster promotion in the early stage in order to promote their brands (products). How to stand out among the many poster design promotions and attract the attention of passers-by? attention. This requires a novel, unique, creative and personalized poster design to be remembered by people.