6 sample essays on event marketing planning plans

Event Marketing Planning Plan Sample 1

1. Purpose of the event:

x Improve the brand awareness and reputation of the real estate, expand and Strengthen the influence of the brand;

x Establish a good reputation of the brand in the minds of customers;

x Create a hot sales atmosphere on site through activities, increase popularity, and drive subsequent sales;

x Achieve the effect: grand, grand, warm, and festive.

2. Core ideas:

Arrange two large inflatable double dragon arches in front of the road entering the sales center to create a magnificent, warm and grand momentum; from the entrance of the sales center square to the sales center A welcoming avenue is paved with a red carpet at the entrance of the center of the building; hostesses in Chinese dresses greet guests on both sides; so that all customers present can feel the developer's VIP reception to customers; a buffet area is set up on site. The buffet area provides customers with a variety of exquisite pastries and drinks for free; a large aviation canopy is set up in the small square as the customer area. The aviation canopy is decorated with light blue gauze curtains, and customers can enjoy it while waiting to draw numbers and select rooms. Enjoy exciting performances and delicious food.

When the guests announced the start of the event, electronic salutes were fired at the side of the main stage and colorful smoke on the stage theme backboard. Professional power paragliders (can be hung behind the paraglider) were also invited. Banners and colored smoke with words such as "congratulations on the opening" were performed in the air above the sales department, creating a grand, warm and majestic atmosphere at the entire event site to achieve a sensational effect; at the same time, the acrobatic troupe in the event site area was exciting and exciting Difficult acrobatics, professional martial arts group performances, Chinese ceremonial costume shows, large-scale song and dance performances and other exciting programs gave the customers a visual impact and enlivened the atmosphere of the scene.

3. Activity theme:

4. Activity time: 09:00-12:00 am on July 5, 20XX (Sunday)

Five , Activity location: Real estate sales center

6. Participants:

7. On-site layout:

1. Place colorful decorations on both sides of the road entering the sales center Colorful flags, two 20-meter double dragon inflatable arches are arranged at the intersection, and a welcoming avenue is laid with a red carpet from the front entrance of the sales center square to the sales department entrance. There are 4 etiquette ladies in Chinese dresses on both sides of the welcoming avenue. Holding an olive branch and waving water of blessing to the customers present to welcome them, so that customers can feel the festive, grand and grand atmosphere when entering the event site; at the same time, it also makes customers feel at home;

2 . A large aviation tent is set up in the square in front of the sales center to serve as the customer area and buffet area. Customers can taste exquisite snacks, drinks and enjoy the wonderful performances in the stage area while waiting to draw numbers and select rooms. The main stage area is set up Large-scale event theme background boards, professional audio, electronic salutes and colorful smoke on the theme background boards are arranged next to the stage. At the same time, high-altitude powered paragliders create momentum in the air, creating a grand, warm and majestic atmosphere for the event site.

8. Activities: On-site opening number lottery, interactive games, house purchase lottery; professional group martial arts performances; Chinese ceremonial costume show; difficult acrobatics; large-scale song and dance performances; high-altitude power paragliding, etc.

Event Marketing Planning Plan Sample 2

1. Planning Purpose

1. Show children’s talents, use "little" to lead "big", and drive orders in June increase.

2. Let the company’s brand image enter the minds of young people and take the first step in concept marketing.

3. Further improve the company’s good image in the hearts of the general public.

2. Marketing environment status

1. Market analysis

(1) As Children’s Day and summer are approaching, market consumption with children as the main group will increase growth.

(2) Those born in the 1970s and 1980s have become the theme of social consumption. Nowadays, most families are dominated by one child, making children the biggest treasures in the hands of parents. Consumption around them is bound to be a must. .

(3) With the improvement of education in China, the diversified and multi-system development of children has become the first choice of parents. Companies that capture the deep love of parents will surely lead a consumption boom.

2. Consumer Analysis

1) As the "May Day" consumption golden week comes to an end, major markets in Wuhu are decorated everywhere with promotional banners and display boards. By then, consumer enthusiasm had cooled.

2) According to market research, children’s consumption on Children’s Day accounts for a large share of the market.

Company Situation Analysis

1) The market is sluggish and the company is in a situation of being beaten.

2) Under the influence of the current general environment, residents' consumption continues to decline, and they have an attitude of indifference and suspicion towards the company's products.

3) Popularity and word-of-mouth cannot form a word-of-mouth effect.

From the above, we can simply draw the following conclusions:

1) Merchants are in a passive state and consumption is weak.

2) Market position and marketing strategies play a leading role.

3) The vast majority of parents are willing to spend money on their children.

4) It is critical and necessary to accurately grasp the market arteries.

3. Marketing Strategy

1. Marketing Purpose

Reputation moves God, and brand fulfills dreams.

2. Business strategy

(1) Brand further improve the company’s image identification system (CIS), participate in public welfare activities to enhance corporate visibility, and win the trust of customers with good corporate reputation.

(2) Competition highlights the company's advantages, "using the most professional people to do the most professional things"; highlights the good service level and high construction quality; highlights the company's long-standing qualifications and old brand in the Wuhu market.

(3) Marketing changes from passive to active, takes a long-term view, strives for the present, and establishes a high-speed, healthy and sustainable development marketing concept.

(4) Customers further segment customer groups and master first-hand customer information.

3. Price strategy

Price strategy is an important aspect of marketing work. It is not only a core marketing element that can be reflected in revenue, but also an effective means of market competition. If the price strategy is properly used, market share and profitability can be greatly increased; if the price strategy is not used properly, the target market will be turbulent and even have serious market consequences.

(1) Adopt a price strategy for the mid-range market and adjust the price system based on the current situation of market development, so as to achieve the advantage of "high-end quality, mid-range price" for further market development.

(2) Develop a price elasticity strategy, the price will affect the order quantity. Under normal circumstances, the order quantity will move in the opposite direction to the price. When prices rise, orders decrease; when prices fall, orders increase.

(3) Develop a transparent price list. Market prices have already begun to become transparent. However, few companies will actually do this, and consumers will think that the market is too profitable, so , they will choose home improvement companies with better price transparency.

4. Business channels

(1) Re-formulate creative advertisements and place them in major media to promote the corporate image.

(2) Recruit a large number of salespeople, either full-time or part-time, and the specific plan is to be determined.

(3) Participate in or hold public welfare activities to increase the recognition of potential audiences, thereby indirectly increasing business volume.

5. Advertising

Advertising is consumer-oriented, and its purpose is to boost sales and establish brand image. Therefore, advertising is mainly based on community promotion. In various markets, it is based on Relevant information is delivered to consumers in various forms, and the specific implementation is as follows:

(1) Wall advertising in newly built communities: Put the company's inkjet advertisements in prominent locations in newly built communities, and the advertising content reflects High quality, green environmental protection, safety and hygiene, etc., focusing on leaving a deep first impression on consumers;

(2) Floor advertising: marking the company with floor stickers and other methods;

(3) Distribution of leaflets: Organize marketing personnel to distribute leaflets in key communities from time to time to deliver relevant information about the company in a flat form;

(4) Website promotion: Update website information frequently to ensure The timeliness and authenticity of the news make netizens feel that the company's efficiency and credibility are very high.

In order to enhance the influence of the company's brand image, the following advertising methods are carried out according to each market situation and sales volume: TV media advertising, newspaper media advertising, bus body advertising, outdoor large billboards, street lamp advertising, etc. Advertising forms are diverse and can be reasonably implemented based on market conditions and cost budgets.

5. Specific action plan

(1) Event time: during Children’s Day (specific time to be determined)

(2) Event location: to be determined< /p>

(3) Activity content

1. Parents will sign in with real names on behalf of the participating children.

2. Organize children to perform live music with the help of their parents.

3. Our company will organize a panel of judges to conduct on-site scoring, select the best performer, and reward them. Other contestants will also receive a souvenir.

6. Related media

1. Media types: Wuhu TV station, Wuhu Radio station, related paper media, major websites, outdoor balloons and outdoor media at the construction site.

2. Publicity methods

1) Advertising in 1/2 or 1/4 pages of local newspapers

2) Placement of advertising spaces in key communities< /p>

2) Key communities conduct business personnel promotion, key school units conduct public relations, and print a batch of promotional leaflets

3) Arrange telemarketing personnel to conduct pre-inquiry customer or community phone lists Call to inform

4) Posters within the company

5) Set up a bow-shaped door at the event site, and decorate the interior with cute balloons and other accessories, and conduct poster promotion (print dozens of posters )

6) It is best to have later reports on TV stations

7) Later reports on major websites

7. Things to note

1 , Children participating in the competition should not be too old, and it is best to be led by parents; the rules of the competition must be carefully formulated.

2. Before the event starts, parents must fill out a registration form, mainly including phone number, child's age, address, whether the home is decorated or not, and the type of home decoration they like (multiple choice questions).

3. The competition time should not be too long to avoid negative effects.

4. One week before the competition, the company should do a good job in public relations with the kindergarten school, and it is best to organize it in a unified way.

5. Distribute leaflets in the early stage and try to reach parents through children.

6. The competition location should be in a prosperous area.

7. After the competition, be sure to call the participating families for telemarketing.

Effect prediction:

1. If there are more than 200 children participating, more than 150 parents, and more than 40 pieces of information with direct value, even if the predetermined goal is achieved, the details are as follows: :

2. This case makes full use of the innocence of children and the love of parents, and well introduces the corporate image into the impressions of potential consumers.

3. Through this activity, we have achieved the dual purpose of driving order growth and improving corporate image in the near future!

Remarks:

This case mainly focuses on public welfare and brand image. The planners hope that through this case, a good corporate image will be rooted in the impression of the general public; in addition, the planner Investors also hope that the company can participate in or sponsor some public welfare undertakings for a long time, which will contribute to the healthy and rapid development of the company!

Event Marketing Planning Plan Sample 3

1. Event Organizing Committee

(1) Responsible for: Board members, General Manager Office, Planning Department

(2) Members: heads of various departments

2. Activity time: September 18 to September 30

3. Purpose of the activity: Drawing on Chinese tradition The "Mid-Autumn Festival" short holiday and the Chinese people's seven-day long holiday "National Day" create a second sales peak in shopping malls, and target the cold market after the long holiday to slow down and reduce the sales decline trend.

4. Activity theme: Celebrating the Mid-Autumn Festival, welcoming the National Day, giving big gifts!

5. Activity slogan: abbreviated

6. Scene layout:

(1) Off-site layout:

Couplets on the gate: Thousands of families are reunited to welcome the Mid-Autumn Festival, and the world is celebrating the National Day. Horizontal couplets: Celebrate the festival; Huge hanging on the outer wall: width: height = 10x13M, publicity Activity content;

Hang 8 red lanterns above the door.

(2) On-site layout:

1. Hang promotional signs at both ends of the elevators on the first, second, third and fourth floors.

2. Set up a large mooncake in the lobby on the first floor (negotiated by the purchasing department);

3. Set up an archway at the entrance of the first floor and display a mooncake behind the cashier. Street, hang tags at the top of Mooncake Street to enhance the atmosphere of Mooncake Street;

4. Hang corresponding palace lanterns on the main passages of each floor, elevator entrances, and mooncake piles; 300 palace lanterns.

5. Hang Mid-Autumn Festival and National Day hanging flags (one each) in the main aisle of each floor; 1,000 hanging flags.

6. The stair guardrails are surrounded by golden velvet, and the layout of the elevator entrance is strengthened.

7. Hang a large (2.5 meters wide) lantern in the center of the atrium, hang a square with the words "Happy Mid-Autumn Festival" below the large lantern, and add other decorations.

7. Publicity Strategy

(1) DM poster publicity

(2) TV media publicity

(3) Publicity content: Moon cake launch, group purchase, bulk purchase of moon cakes and related activities;

(4) Time:

(5) Fee collection:

(6) Promotional form : Add text to animated pictures.

(7) Large banners and display boards outside the venue;

(8) Announcement and promotion inside the venue;

(9) Small banners placed in crowded communities Publicity, content: "XX Shopping Plaza wishes the city's people a happy Mid-Autumn Festival; Mid-Autumn bulk shopping hotline: xxxxx"

8. Activity strategy:

Activity 1: Shopping over 20 to retain happiness Moment

Event time: September 1---September 30

Event content: For one-time shopping of more than 20 yuan in this mall, you can present your computer receipt at the entrance of the mall The beautiful bride’s wedding photography consultation office participated in the lucky draw.

Award setting:

First prize: Photography package worth 288 yuan

Second prize: Photography package worth 198 yuan

Third Prize: For details of the photography package worth 98 yuan, please go to the XX New Bride Wedding Photography Consultation Office for consultation. The prizes for this event are sponsored by XX Bridal Wedding Photography on Teacher’s Day.

Event Marketing Planning Plan Sample 4

Foreword

Zongzi is the traditional food with the deepest cultural heritage in Chinese history so far, and is an important part of the Chinese nation’s food culture. A wonderful flower, thousands of years of traditional customs of eating rice dumplings, rowing dragon boats, and remembering Qu Yuan not only enrich the cultural life of the Chinese people, but also reflect the Chinese nation's good wishes for peace and prosperity of the country and the people through the use of rice dumplings.

During the Dragon Boat Festival on the fifth day of May, the Chinese nation has customs such as dragon boat racing, hanging mugwort, drinking realgar wine, and eating rice dumplings, salted eggs, and mung bean cakes. Seizing the promotional opportunity of this festival, the supermarket planned this promotion.

1. Market research and analysis

2. Promotional objectives

3. Promotional proposal

1. Promotional theme

< p> 2. Promotional time

3. Promotional location

4. Promotional products

5. Promotional methods

6. Promotional media

7. Promotional activity methods

4. Activity arrangements

5. Cost budget

Table of contents

1 , Market research and analysis

This time, the Dragon Boat Festival’s sales are concentrated in ____. The main competitors are not the large-scale Zongzi Festival, but large food companies or trading companies. Compared with nearby supermarkets, the rice dumplings produced in our store are closer to home production. The manufacturers and consumers are relatively more knowledgeable and can win the trust of consumers, and the prices and various promotions are relatively flexible. However, since there are several rice dumpling shops that are already famous, but only in a small area, we can increase sales and increase visibility by increasing publicity in the face of consumers from all over ____.

2. Promotional objectives

1. To celebrate the Dragon Boat Festival, create a festive atmosphere and improve the reputation of the store through low-price concessions, emotional expressions, interactive activities and other activities.

2. Expand customer activity participation, allow customers to participate in the activities, arouse emotional excitement, and shorten the distance between the mall and customers.

3. Through various activities, attract popularity, increase the number of visitors to the store, drive sales, and improve the operating efficiency of the store. < /p>

3. Promotion location____

4. Promotional products Jiaxing series seeds, Wufangzhai series rice dumplings

5. Promotion methods coupons and price discounts< /p>

6. Promotional media banners, posters, DM slips, roll-ups, speakers, etc.; contact radio stations, TV stations, newspapers, municipal party committee propaganda departments, and street management offices

7. Promotion Activity method

4. Activity arrangement:

Activity 1. Free tasting 1. Activity time

2. Activity format: All customers who enter the supermarket will You can try the rice dumplings for free in the rice dumpling promotion area, and we have withdrawn from various flavors of rice dumplings. 3. Activity requirements:

4

(1) This activity is a must-implement activity;

(2) Each manufacturer that supplies rice dumplings is required to send one or two A promoter will introduce and serve customers on-site to try the rice dumplings; (3) The rice dumplings to be tasted are sponsored by the supplier;

(4) The event will be promoted through DM orders, in-store event information boards, and in-store broadcasts.

Activity 2. Get free 1. Activity time:

2. Activity content: Any one-time shopping in this supermarket during the activity period: 1 delicious rice dumpling for free when you spend 38 yuan or more ( Value 2 yuan/each, limited to 500); get 1 umbrella for free if you spend 88 yuan or more (valued 10 yuan/each, limited to 200) 3. Activity requirements:

(1) This activity is a must-perform activity ;

(2) The above activities are distributed in the gift area. Customers can participate with a single computer ticket on the day. There is no accumulation. Each person is limited to 3 copies per ticket. The quantity is limited and while stocks last; < /p>

(3) Group buying customers, tobacco, alcohol, grain and oil do not participate in this activity. 4. Cost budget:

Delicious rice dumplings: 1.8 yuan/piece__500 pieces/day=900 yuan Umbrellas: 6.4 yuan/piece__200 pieces=1280 yuan Total: 2180 yuan

Activity 3. Opening Ceremony of the Zongzi Cultural Festival

Event Marketing Planning Plan Sample 5

1. Purpose of the Activity

November 11th is what modern people jokingly call "Men's Day" Festival", in order to reflect the characteristics of the platform for chatting and making friends, closely following the opportunity of the "Men's Day" event, and connecting the majority of single men and women, Shengshi Gechao's "Peach Blossom Dinner" specially proposed in November "Welcome Men's Day, give a peach blossom gift" Activity plan!

2. Overall arrangement of the activity

Activity time: November 11, 20____

Target user group of the activity: member customers, high-end customers , mid-end customers interact with DJ stewards and public relations models. Activity introduction: Love song duet, wine splitting competition

Content 1:

All customers who join the "love song duet" on the "Men's Day night" can invite DJ housekeepers and models to join you Competition

Content 2:

All customers who participate in the "Wine Splitting Contest" on the "Men's Day Night" can invite DJ housekeepers and models to compete with you

< p> 3. Publicity methods

Date of SMS sending: November 10, 20____ Text of SMS:

In order to welcome the arrival of "Men's Day", we sincerely launched the "Peach Blossom Feast" , those who don’t want to be lonely dial __ to escape from the prison of loneliness and jump into the castle of love. There is also a grand prize of 10,000 yuan waiting for you!

4. Competition Rules

Note: Each room must This event can only be held if there are 3 or more groups of people, otherwise it will be deemed invalid.

Love Song Duel Contest Rules

1) Guests who must book a room and spend money that night can participate in this event

(limited to Gechao District, clubs will not participate) 2) Love Song Duel Competition: (Choose 2 A love song competition will be held, and the song will be selected by the guest and DJ butler or public relations model)

①Each private room: Only 3 or more groups of love songs can participate in the competition, 1 group of 2 people (consisting of a guest and a DJ butler or public relations model), the guests combine in the guest’s self-booked room, and the competition is held in the guest’s self-booked room) The first place winner in the competition will receive a dozen beers worth 480 yuan; < /p>

② The ranking of the love song duet competition will be judged by the judges. The judges (3 people including the waiter on duty, the floor supervisor, and the director of each department) will then deliver the prize (a dozen beers); ③Each private room Only one prize will be awarded

Rules of the wine-splitting competition

①Each private room: The wine-splitting competition consists of 3 groups or more. Only 3 or more groups can participate in the competition, 1 group of 2 people , (consisting of a guest and a DJ butler or public relations model), who combine with each other in the guest's self-booked room, and compete in the guest's self-booked room) The first place winner in the competition will receive a dozen beers worth 480 yuan;

② The ranking of the wine-splitting competition will be determined by the judges (3 persons: waiter on duty, floor supervisor, and department director), and the prizes (a dozen beers) will be handed out;

< p> ③Winning and losing assessment of wine splitting: There are 3 rounds in a round, and the winner is determined by the last three rounds; ④There is only one prize for each private room

5. Competition prize: a dozen beers (worth 480 Yuan)

6. Other matters needing attention

1. In this event, internal employees will participate in guest interactions;

2. This event will be conducted in an open, fair and just manner 3. The right to interpret the event belongs to Shengshi Gechao.

Seven: Department Cooperation

List of Department Follow-up Matters

Eight. Evaluate the Effects of Activities

1) Get knowledge from customers Evaluate whether you are having fun (the DJ and marketing staff will collect relevant information) 2) Evaluate based on the number of drinks promoted (financial statements)

3) Evaluate based on the overall enjoyment of the guests and the atmosphere ( Evaluated by on-site managers)

9. Activity summary 1) Contents required to be added 2) Contents required to be improved 3) Contents required to be deleted

4) For the sake of the next activity To make it more perfect, please make suggestions and supervise from various departments

Please comment if the above is appropriate! Submit to: General Office

Copy to: Operations Department, Public Relations Department, Finance Department, Marketing Department , Security Department, Engineering Department

Event Marketing Planning Plan Sample 6

Before carrying out eyewear marketing planning, you must first conduct a market survey. Only by understanding the market demand can you better grasp it. Market, win the market.

1. Purpose of Survey

The huge study pressure and tense work atmosphere in modern life have caused a sharp decline in the vision of most students and office workers. It seriously affects their daily life and work. Glasses, a combination of beauty and practicality, have increasingly entered people's lives.

In order to adapt to market demand and understand consumption trends, our company has specially organized this market survey. Give you light and increase your confidence. With this development motive, we will provide you with the most satisfactory products, which will be your best choice.

2. Questionnaire design

Optical store marketing plan

1. Independent storefront.

First of all, I think that if you want to increase the enthusiasm of sales staff, you must have a customer base. If the customers don't come in, who will the sales staff sell to?

Secondly, what type of glasses are the main ones, myopia glasses or sunglasses?

If it is myopia glasses, you can start from elementary, middle school or college students. You can make some brochures about introducing this brand of glasses and distribute them to these students. There are some questions in them. As long as the correct answers are sent back by letter or email, you can participate in the lottery. The event prizes include vouchers for buying glasses at different prices, diaries, ballpoint pens, etc.

Vouchers, in particular, are very important and can encourage them to make further purchases. Of course, at this time, the salesperson must give full play to his advantages and do his best to introduce products to customers. (College students have a relatively high rate of myopia, so you can start with them)

For sunglasses, you should start with college students. This group of people has no pressure from society and has plenty of money. You can also refer to the method above, but some people may not be interested in some small items. You can try to "move your store into the campus". Every year when freshmen enter the campus, there will be many stalls selling things on campus, and some can be bundled. For example, if you buy glasses, you can get free towels, toothbrushes, wash basins, etc., and if you buy glasses, you can also get free bicycles. Of course it depends on the quality of your glasses.

2. The store is in a shopping mall.

First of all, the quality of the waiter is required. A good salesperson should be well-dressed and have a warm service attitude. This is the most basic. The other thing is to provide them with some marketing training and how to capture the customer's consumption psychology. Furthermore, the commission point should be changed. Those whose turnover reaches a certain level will be given additional rewards and a "win-win" system will be implemented. Those whose turnover is lower than a certain level will be expelled, so that there will be a certain degree of competition among salesmen. Of course, overall unity and harmony must be maintained, and this depends on the leader's ability. According to the marketing environment, the following two marketing strategies can be carried out:

1. Off-store marketing strategy

1. Pursue mutual understanding and trust with various brand eyewear suppliers for long-term cooperation. Establish the common interests of both supply and demand. Introducing well-known brands that are suitable for students, such as "Haichang", to highlight fashionable and personalized elements.

2. Pricing strategy: Since students do not spend a lot on glasses (a suitable pricing range can be obtained based on student surveys), competition factors must also be taken into consideration, and which models can be considered as exclusive contributions for students , its price is about 20% lower than the price of similar products in other stores, and it emphasizes through publicity that this is a student discount price, and you can enjoy the discount with your student ID card.

3. Promotion strategy:

(1) Seize a few key points in time to create an impact and drive sales.

★The beginning of school: The peak period of student consumption at the beginning of school. Students at this time have the greatest desire and ability to consume. Especially for freshmen, you can enjoy discounts with your admission notice.

★Big festivals: Discounts can be launched during festivals

★Important school activities: These activities must be of greater concern to students, such as sports meets, large-scale evening parties, etc. For activities like these, merchants can spend some money to sponsor these activities, whether it is naming them or holding banners, which is very helpful to expand their influence and visibility.

(2) Promotional methods:

★ Additional transactions - such as "buy a few and get a few free" or buy "contact lenses" and get "such-and-such sunglasses", etc. ★ Distribution of gifts - During the promotion period, customers who purchase our products can receive small gifts according to the price of the purchased products, such as briefcases, carrier bags, wall calendars, ballpoint pens, etc. with the name of the through-train supermarket printed on them. You can spend very little money to maximize your company's visibility.

★ Membership - All customers who fill in complete information will automatically become members. Members will enjoy a lot of added value, such as redeeming shopping points for contact lens care solution. The promotion of the membership system is conducive to establishing the store's popularity and customer loyalty, and is conducive to customer segmentation and the implementation of more targeted and personalized marketing activities.

2. In-store marketing strategy

1. Service process:

(1) Control every detail of the in-store staff’s actions, including how to greet customers, How to inquire about the background of customers, how to effectively display products, how to effectively handle customer objections, how to promote the customer purchase process, etc.

(2) The service process of the optical industry is divided into pre-sales and post-sales. The pre-sales service process takes about 45 minutes and is divided into two parts: optometry (about 20 to 25 minutes) and sales recommendation (about 15 to 20 minutes). It is necessary to grasp every link of the optometry process, communicate with customers, establish interactive relationships, understand customer needs, and create a "professional" image for the store, thereby gaining trust.

(3) Strengthen the after-sales service management system, register consumer information, and take the initiative to call them after one month to ask whether they are comfortable and satisfied with wearing our glasses. According to the types of goods purchased by consumers, relevant new eyeglasses leaflets and eyewear fashion information are sent every month (can be sent by mailbox). The first purpose is to obtain consumers’ evaluation of our store, which is conducive to the spread of the brand; the second is to increase the number of consumers. subscription frequency.

If employee training is in place, the result of the service process will be satisfied customers, which is also the most direct and important marketing.

2. Shopping environment:

(1) The physical environment of the optical store must imply fast and effective service. The external and internal design of the enterprise should be neat and bright. The decoration of the store, the display of products, the layout of promotional materials, pedestrian passages, etc. should be carefully designed and planned to make the whole thing reasonable and create a beautiful shopping environment.

(2) Post posters of fashionable new glasses on the wall, produce promotional brochures (containing tips on how to wear glasses correctly and eye care, etc.) and place them in conspicuous places for free reading. Brochures should be printed clearly and with distinct layers, and images should be carefully selected.

(3) The corporate identity system (CIS) should be reflected in the design of store displays and focus on brand management strategies for long-term development. We want consumers to feel comfortable, worry-free and satisfied when consuming through-train glasses.

Here is an activity plan:

Time: Weekends

Location: Two points are set up in the bustling area of ??the school and at the school gate

Theme: Caring for the eyes of students is the theme of the activity

Activity content: 1. Contact the school and explain your free student aid plan to the university: for the first 100 students (the number is calculated by yourself) who have financial difficulties and have excellent studies Students with short-sighted eyes can undergo free optometry and provide free glasses. (The cost is not high, and you can get support from the school’s venues, policies, etc., and you can pull banners, put up posters, etc. These students themselves are role models for students to learn from. Therefore, when they wear the glasses you provide, they can set an example and promote sales. products, and at the same time win a good reputation. You can contact the media to carry out public welfare activities, and remember to collect potential customer information to lay the foundation for further promotion

1. Conduct a comprehensive evaluation and evaluation based on your own company’s resources. After the research, an integrated marketing plan was formulated with the purpose of increasing glasses sales. The magazine, club, and cultural marketing agency collaborated with each other. The magazine will give away glasses for the number of issues (books) ordered, and the club will give away glasses for the amount of consumption, etc., because of this part Unknown factors such as operating expenses and product costs cannot be determined now. Therefore, I am willing to provide free tracking services in the next 6 months.

2. Hold a large-scale event before the start of school. Series of promotional activities:

2.1. All students receive discounts, and the specific discount extent is determined by the enterprise;

2.2. Three good students and poor students will receive more discounts;

2.3. Provide free cleaning and maintenance for students who already have glasses;

2.4. Provide free vision testing for students without glasses;

2.5. Invite medical professors to various The school holds free knowledge lectures on eye health and glasses maintenance;

2.6. Provide free cleaning and maintenance from one year to lifetime for students who have newly purchased glasses;

2.7. Hold student lectures Special calligraphy, painting, handicraft, piano performance and other prize-winning competitions;

2.8. Jointly organize student poetry, composition and other prize-winning competitions with local newspapers;

2.9. Provide employment opportunities to the (unemployed) parents of three good students and extremely poor students;

2.10. Provide free special movies for students in each school to watch;

2.11. To obtain three good students in the coming year Students with the title are promised to provide prizes as encouragement.

Report name: China’s Optical Industry Market In-depth Research and Investment Environment Analysis Report